#140 Embracing the Unexpected in Entertainment Marketing with Mackie Swoger, Senior Manager, Marketing @ Hulu

✨  Mackie Swoger, Senior Manager, Marketing @ Hulu ☁️ Mackie’s story of resilience and adaptability in the entertainment world ☁️ Career-defining lessons learned from 10+ college internships ☁️ How to break into entertainment marketing and stand out ☁️ Strategies for building confidence in a competitive field☁️ Behind-the-scenes insights into entertainment marketing campaigns Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Join Natalie for a special solo episode where she shares 7 ways to get marketing experience in 2025.Apply to Sky Society AcceleratorGet Marketing Experience Lab

✨  Megan Reed, Director of Business Development @ Baked by Melissa ☁️ Megan’s unique path through business development and partnerships ☁️ The value of self-advocacy and pitching ideas to leadership ☁️ Lessons from working with iconic brands like ClassPass and Baked by Melissa ☁️ How to overcome challenges in early-career sales roles Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Brittany Bishop, VP of Marketing at GirlTREK☁️ The value of vulnerability in professional settings ☁️ Transitioning into digital and social marketing within entertainment, including work on iconic campaigns like American Horror Story ☁️ Strategies for breaking into competitive industries and taking risks in new cities ☁️ Advice for pursuing purpose-driven marketing careers in nonprofits or socially responsible companies Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Kat Vong, Sr. Director, E-Commerce @ Hourglass Cosmetics ☁️ Behind the scenes look at Kat’s previous roles in CPG, beauty, and subscription e-commerce ☁️ Insights into the unique challenges and opportunities in beauty e-commerce, including customer retention and loyalty strategies ☁️ Practical advice for navigating early career decisions and how to leverage transferable skills ☁️ Emerging trends shaping the beauty industry Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Join Natalie for a special solo episode where she shares her favorite tips on exactly what to do before, during and after your job interviews to stand out.

✨  Caddy Davies, Founder and Director @ Caddy Collabs (prev. Asos, Nasty Gal and In The Style)☁️  Behind the scenes of fashion PR and collaborations☁️  Building and maintaining strong industry relationships to open doors for future career opportunities☁️  Mastering collaborations between influencers and brands to drive deeper brand engagement☁️  How to adapt your skills to different areas of marketing, from PR to collaborations, to increase your marketability☁️  Insights into the early stages of starting your own agencyJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Natalie Rao, Senior Manager, Public Relations and Affiliate Marketing @ Brooklinen☁️  Tips for balancing creativity with data in marketing ☁️  How to build confidence and grow through career challenges ☁️  Exploring the benefits of mindfulness and meditation in managing stress☁️  Behind the scenes of succeeding in affiliate marketing Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Listen to Sky Society's LIVE virtual panel featuring marketing interns from leading companies, offering a unique perspective on their internships.✨ Ellie Kirby, Digital Marketing Intern @ LVMH (Givenchy Beauty)✨ Esme Huynh, Digital Marketing Intern @L'Oréal Luxe✨ Brooke Taylor, GolfPass Direct-to-Consumer Product and Services Intern @ NBC Sports Next✨ Elaina Skowronek, E-commerce Marketing & Management Intern @Fanatics✨ Sara Walker, Creative Partnerships @ NBC Sports

✨  Kristin Hume, Senior Director of Brand & Marketing @NPR☁️  Insights on growing audiences and building brands in a competitive industry☁️  How to focus on high-impact marketing efforts when everything “works”☁️  Tips for caring and feeding of your friendly creative☁️  Overcoming imposter syndrome and advocating for career growth☁️  Key steps for crafting a unique brand identity and standing out in a crowded market.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co