#126 SEO, Storytelling, and AI Insights with Editor-in-Chief Lindsey Barr @ LinkNow

✨  Deena Campbell, Beauty Director @ Marie Claire ☁️ Deena’s career transitions across journalism, brand, and editorial☁️ Behind the scenes of working with top beauty brands like Chanel, Christian Dior, and more☁️ Advocating for BIPOC women in media and uplifting black-owned beauty brands☁️ Deena’s groundbreaking launch of a dedicated Black hair channel at Essence☁️ Tips for women breaking into the beauty industry and how to stand outJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Allison Grodd,  President @ Propelle + Konnect☁️ Allison opens up about her journey from running nightclub events to partnering with top luxury brands☁️ Insights into the creative process behind creating immersive experiences for luxury brands☁️ Behind the scenes of brand activations in airport retail spaces☁️ Practical tips on intuitive interviewing Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Amanda Aiese Ford, Art Director @ LesserEvil☁️ Behind the scenes look at creative and art directing☁️ The importance of setting boundaries with any new role☁️ Amanda’s unexpected journey to e-commerce☁️ Insights into fashion and e-commerce creative shoots☁️ How to find fulfillment and growth in your careerJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨ Lindsey Barr Editor-in-Chief @ LinkNow☁️ Lindsey’s transition from academia to a career in SEO and content creation☁️ Tips for balancing creativity and technical expertise in content strategies☁️ Unpacking the changes in search trends and how they affect SEO approaches☁️ How AI is shaping the SEO landscape and its potential impact on content strategyJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Ali Grant, Partner & CMO @ The Digital Dept.☁️ Explore Ali’s journey, from starting Be Social right after college to building a leading agency in the influencer marketing space☁️ Insights into the rebranding process following Be Social’s merger with Socialyte☁️ The evolving landscape of social media and influencer marketing☁️ Practical advice for aspiring female entrepreneurs on building confidence, perseverance, and learning by doing☁️ The importance of personal branding and content creation in a saturated market.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Join Natalie for a special solo episode where she shares her favorite tips for standing out in your job applications.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Niara Simon-Hollis, Sr. Marketing Director, Streaming @ Tastemade☁️ Do’s and don’ts when relocating for a job☁️ Embracing diversity and storytelling in marketing☁️ The value in having a unique perspective and point of view☁️ Prioritizing company culture when evaluating new roles☁️ Transitioning from fashion to entertainment marketingJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Becca Bunch, Founder & CEO @ Homemade Social☁️  Transitioning from freelance to CEO☁️  Actionable advice for getting started in freelance marketing☁️  Setting boundaries and enforcing them☁️  Niche marketing to gen-z and millennialsJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Nikki Carrido, VP of Marketing Strategy + Sponsorships @ the Museum of Pop Culture (MoPOP)☁️ Normalizing making financially-driven career choices☁️ Transitioning from finance to marketing☁️ Tips for switching careers when you don’t have direct experience☁️ How to sell yourself in an interview☁️ Navigating the career trade-off of financial security and passionJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Kate Shapiro, Performance Marketing Manager @ Jack in the Box☁️ Challenges of being the youngest person on your team☁️ Transitioning from a law degree to a marketing career☁️ Overcoming imposter syndrome when you lack direct experience☁️ Exploring the role and challenges in performance marketing☁️ AI and performance marketing trendsJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co