new draft: 2025-06-27T12:59:55.400Z

Grab your free 7-day trial inside Benmont’s sales community at www.ramprei.com — get live coaching, real frameworks, and a system that actually works. -- In this powerful episode of The Science of Flipping, I’m joined by sales powerhouse and self-proclaimed “data nerd” Benmont Locker. We tackle a mindset shift most investors desperately need: sales is senior to marketing. If you’re torching cash on leads but have no clear sales system, you’re doomed to chaos and burnout. Ben breaks down how his team has closed thousands of deals by obsessing over a consistent, repeatable sales process — one that could plug into any industry. We dig into: Why scripts alone won’t save you — you need a framework that builds trust, uncovers real emotion, and closes deals with integrity. The 5-step sales sequence every investor needs: set expectations, build trust, qualify/disqualify, present options, and close strong. How to use pattern interrupts and “creating space” — virtually and in person — to get the deal done. Ben’s unique take on giving sellers the “Disney Experience” — delivering unmatched value so price becomes secondary. Why too many people hide behind busy work instead of sharpening their sales sword. How introverts, data geeks, and self-doubters can transform into confident closers by leaning on proven systems and community accountability. We also get real about what’s stopping you — self-sabotage, victim mindset, and waiting for the perfect plan. If you’ve ever felt stuck or “not good enough,” Ben’s story and framework will light a fire under you. -- About Benmont: Benmont Locker is a real estate investor, sales strategist, and founder of RampREI, a coaching community and sales training platform for real estate investors. With 1,000s of transactions under his belt, Ben teaches investors how to master trust-based sales systems that deliver consistent, profitable deals — without the chaos. Website: www.ramprei.com — Get your FREE 7-day trial to Ben’s full live training and community!Instagram: @btlocker -- Thank you to MotivatedSellers.com for sponsoring today's podcast! Tired of chasing dead leads? MotivatedSellers.com drops exclusive motivated seller leads right in your lap — no cold calling, no wasted time. Just real homeowners ready to sell now. Close more deals. Make more money. Spend zero time hunting. Get quality leads on autopilot at MotivatedSellers.com. Stop chasing. Start cashing. Thank you to Mando for supporting today's podcast! Stay Fresh, Stay Confident with Mando! Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com. Smell fresher, stay drier, and boost your confidence. Get yours today! -- About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby  

In this episode of The Science of Flipping, I sit down with my good friend and business partner Adam Williams — a true real estate powerhouse who’s scaled from flipping hundreds of single-family homes to syndicating over 11,000 apartment units. Adam shares how a cockroach-filled childhood turned him off real estate — until a chance encounter pushed him to jump all in. We break down why single-family rentals rarely build true wealth, why apartments are the ultimate cash-flow machine, and how syndications help everyday investors scale big without the headaches. Adam also drops powerful mindset lessons on clarity, purpose, and how to survive the “mud” of entrepreneurship to reach the gold. If you’ve ever wondered how to turn active income into generational wealth, why you should think bigger than buying a rental house, and how to make your money work while you sleep — this conversation is a blueprint you can’t afford to miss. -- About Adam: Adam Williams is a seasoned real estate investor, entrepreneur, and private equity partner. Starting in 2004 flipping single-family homes, Adam quickly scaled up to multifamily, co-founding Elevest Capital and building a portfolio of over 11,000 apartment units nationwide. Through his firm Elevest Capital, Adam helps high-income earners and business owners grow generational wealth through apartment syndications — all while educating investors on how to turn active income into passive income streams for life. Connect with Adam Williams: Instagram: @awinvests Company IG: @elevestcapital Website: www.elevestcapital.com -- Thank you to MotivatedSellers.com for sponsoring today's podcast! Tired of chasing dead leads? MotivatedSellers.com drops exclusive motivated seller leads right in your lap — no cold calling, no wasted time. Just real homeowners ready to sell now. Close more deals. Make more money. Spend zero time hunting. Get quality leads on autopilot at MotivatedSellers.com. Stop chasing. Start cashing. — Thank you to Mando for supporting today's podcast! Stay Fresh, Stay Confident with Mando! Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com. Smell fresher, stay drier, and boost your confidence. Get yours today! -- About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby  

👇 Want to learn the system step-by-step?Join Joe's 5-Day Flip Dirt Challenge:👉 https://www.flipdirtchallenge.com -- In this episode, I’m joined by my longtime friend and land flipping expert, Joe McCall. We dive deep into the often-overlooked world of flipping land—why it’s simpler, less competitive, and often more profitable than traditional house flipping. Joe breaks down how he builds lean businesses without the overhead, how he uses data to target high-demand counties, and how he’s taught even his teenage sons to generate six-figure profits flipping dirt. If you’ve ever come across land leads and didn’t know what to do with them, this episode gives you the exact system Joe uses to identify buyers first, comp land in five minutes, and get 3–5% response rates with low-cost direct mail. You’ll also learn about Joe’s free Chrome extension for Zillow, and how to join his 5-day Flip Dirt Challenge to put everything into action.   --   About Joe: Joe McCall is a seasoned real estate investor, coach, and host of the long-running Real Estate Investing Mastery Podcast, which has garnered over 20 million downloads since 2011. Known for his simple, systems-driven approach, Joe specializes in land flipping—buying and selling vacant land nationwide without renovations, contractors, or heavy overhead. A former civil engineer, Joe has taught thousands of investors how to build scalable, location-independent businesses using automation, direct mail, and smart market targeting. His methods are so streamlined that even his teenage sons have earned six figures flipping land. 🔗 Connect with Joe McCall: Instagram: @jvmccall Facebook: Simple Lease Options YouTube: Joe McCall - Real Estate Investing Mastery Podcast: Real Estate Investing Mastery -- -- Thank you to Mando for supporting today's podcast! Stay Fresh, Stay Confident with Mando! Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com. Smell fresher, stay drier, and boost your confidence. Get yours today! -- About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby  

In this episode of The Science of Flipping, I sat down with Jason from MotivatedSellers.com, one of the top lead generation companies in the game. We got real about what it actually takes to convert a motivated seller lead—spoiler alert: it's way more than a couple calls and a text. Jason breaks down why 27% of their leads close within a year, but 64% of those don’t go under contract until 90+ days after the lead comes in. We dive deep into real data, proper expectations, why follow-up is everything, and how you can stop blaming the leads and start closing more deals. If you’re running PPC, buying pay-per-leads, or thinking about lead gen in any serious way—this episode is your wake-up call. 🧠 Key Topics Covered: What separates real lead converters from amateurs The “30-touch” rule to get a contract Why 64% of leads don’t close until after 90 days Cost per lead and how to budget effectively The ROI of proper follow-up systems Why speed-to-lead and nurture systems win How solopreneurs can compete with big acquisition teams Why flexibility in exit strategies (Novation, Subto, Burr) changes everything How to treat every lead like gold—even the $30 nationwide ones Tips for getting started with motivated seller leads 🔗 Guest Info – Jason from Motivated Sellers Website: https://www.motivatedsellers.com Email: [email protected] Instagram: @motivated.sellers --   -- Thank you to Mando for supporting today's podcast! Stay Fresh, Stay Confident with Mando! Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com. Smell fresher, stay drier, and boost your confidence. Get yours today! -- This episode is brought to you by MotivatedSellers.com – America’s leading pay-per-lead platform for real estate investors.Whether you’re doing your first flip or your 500th deal, there’s one thing you need more than anything else: motivated sellers that are exclusive to you. --   About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby  

In this episode of The Science of Flipping, I share powerful insights from a panel I recently joined at the IMN conference, where we tackled one of the hottest topics in the industry right now: AI in real estate. From hedge fund managers to mom-and-pop investors, everyone’s asking the same thing—will AI take over our space? My answer: no, but it will play a massive role. I break down the areas where AI is helping (like underwriting and tenant screening), and the places where it simply can’t replace human judgment—like negotiation, construction, and title. I also share a personal story about buying my home that underscores why human interaction will always matter. If you're a real estate pro, this episode is your wake-up call to use AI as a tool—not a replacement. --   Thank you to Mando for supporting today's podcast! Stay Fresh, Stay Confident with Mando! Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com. Smell fresher, stay drier, and boost your confidence. Get yours today! -- About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby​ YouTube: Justin Colby​ TikTok: @justincolbytsof​ LinkedIn: Justin Colby

In this solo episode, I’m pulling back the curtain on how I really view marketing after nearly two decades in the real estate investing game. I’ve spent tens of millions of dollars on marketing, and let me tell you—most people get it wrong. They treat marketing like a cost, not an investment. In this episode, I share what’s actually worked for me, how I think about branding vs. marketing, and why it’s critical to set proper expectations for ROI. I break down different marketing verticals—from cold calling and direct mail to Facebook ads and TV—and explain which ones build brand recognition and which are better for quick lead generation. Whether you’ve got a small or large budget, I’ll help you figure out how to spend smarter and build something that lasts. This is everything I wish someone told me when I got started.   --   -- Thank you to Mando for supporting today's podcast! Stay Fresh, Stay Confident with Mando! Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com. Smell fresher, stay drier, and boost your confidence. Get yours today! -- About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby​ YouTube: Justin Colby​ TikTok: @justincolbytsof​ LinkedIn: Justin Colby  

In this episode, I sit down with economist and real estate expert Jason Hartman to discuss the impact of inflation on real estate investing and why debt can be an asset when leveraged correctly. They explore the Inflation-Induced Debt Destruction concept, explaining how rising prices actually reduce the real cost of debt over time, benefiting homeowners and investors. The conversation also covers the housing shortage, the Federal Reserve’s role in interest rates, and why real estate remains the best long-term wealth-building tool. Jason shares insights on tax benefits, leveraging properties, and why now is still a great time to invest despite market uncertainties.   --   The #1 training and coaching system to launch, grow, and scale your investing business! 𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: http://www.thescienceofflipping.com Turn cold real estate leads into engaged motivated sellers on auto-pilot using the power of A.I! 𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: https://www.rocketly.ai/ Have a question? Ask me anything at https://www.askjustin.ai/ 𝐀𝐛𝐨𝐮𝐭 𝐉𝐮𝐬𝐭𝐢𝐧: After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, where he has coached and mentored thousands of aspiring and active investors over the last decade. He is a nationally recognized speaker and is on a mission to educate as many people as possible on becoming a successful dynamic real estate investor. 𝑾𝒉𝒂𝒕 𝒕𝒉𝒆 𝑷𝒓𝒐𝒔 𝑯𝒂𝒗𝒆 𝑻𝒐 𝑺𝒂𝒚 𝑨𝒃𝒐𝒖𝒕 𝑱𝒖𝒔𝒕𝒊𝒏:  “Justin is one of the best trainers in this space. He really gives everything to his tribe.” – Brent Daniels (TTP) “Justin’s ability to connect with people and help them understand what he is teaching, is unparallelled” – Kent Clothier (REWW) “We have been in the trenches flipping homes in Phoenix for over a decade, he is one of the best to do it.” – Sean Terry (Flip2Freedom) Subscribe To Justin Colby: http://youtube.com/justincolby View All My Videos: https://www.youtube.com/c/JustinColby