#136: Finally Naming My Niche (& It Only Took 6 Years!)

Have you ever struggled with finding your USP (unique selling proposition) or "what makes you different" in your industry as a business owner? If so, you're not alone!

If you've ever struggled with giving your niche a name that fits just right for your business, this episode is for you! In this episode I'm sharing: The best & unexpected niching advice I received at the start of my business The 3 "Niche Hats" I've tried on, and the mistakes that came with using them... How I came to my current niche name that ticks all of the boxes And at the end, I'm sharing a key question to ask yourself to help you narrow your own niche name too! I helped a client with this exact struggle in my new Voxer Power Hour offer - between 8th March - 8th April I'm offering these at an introductory rate of $100 (USD)! Click here to book now >>> For the transcript of this episode, click here >>>

In this short 'n' sweet solo episode of the Quiet Rebels® Podcast, I'm sharing why I'm now in the season of letting go of my VIP-ing everything era. In <13 minutes, I share: - The deep down struggles with using VIP language as a whole - How I proactively chose *not* to have a "Standard" vs "VIP" tiers for my digital event - Changes I'm making to my signature service moving forward Links mentioned in this episode: - My signature Podcast Guesting Partner Service (Formerly known as the VIP Spotlight Experience): https://maikeetsang.com/podcastguestingpartner For the transcript of this episode, click here >>>

In this special episode, I'm doing a behind-the-scenes meet & greet with a couple of the speakers who will be speaking at my first ever digital event, The Sustainable Visibility® Not-Quite-a-Summit-Thingamabob (happening over the 5th - 9th February, 2024!) In this episode I'm joined by Claire Paniccia, Chloe Nwangwu & Birte Kahrs! I'll be asking them curious questions like: - "Why did you say yes to speaking at this digital event?" - "What will you be speaking about, and how does it relate to Sustainable Visibility®?" - "What are you most looking forward to when you join us as an attendee for the experience? (This is my fave question!) So if you're someone who loves the behind the scenes conversations about folks' private reasons for collaborating and advocating for this one-of-a-kind digital event, join us for this conversation my lovely! For the full transcript & links to connect with each of these speakers from this episode, go to: www.MaikeeTsang.com/134

In this episode, I wanted to give you a run-down of what you can expect for future episodes of the Quiet Rebels® Podcast (spoiler alert, a deeper and more personal look behind the scenes with how other online business owners are running their own Quiet Rebellions - so to speak). So to kick us off, I wanted to share my own Quiet Rebellion of 2024 - and how it's all reflected in my first digital event: The Sustainable Visibility® Not-Quite-a-Summit-Thingamabob (happening across the 5th - 9th February 2024) - Go to www.MaikeeTsang.com/Thingamabob or just click here to check it out! >>>  This episode will take you behind the scenes about: - How this digital event it's a form of rebellion against the traditional summit system - What people *generously* told me in the market research process - Why this isn't free, and the reasons why I stand strongly by this to help support the attendees AND speakers. And the important decisions that had to be made in order for these much-needed changes to be integrated into the entire experience. There's a reason why this is Not-Quite-a-Summit, and this episode is here to tell you alllll the deets. Ready to be Sustainably Visible this year and beyond, and know HOW to choose the strategies that will work for you and your business? Look no further than this event my lovely, here's the link to learn more >>>

Today I'm trying something different, think of this as a new spontaneous segment called "Raw Read-Alongs". This is where I'll be reading aloud a raw piece of writing I've recently created. In this episode, I'm sharing with you the behind the scenes story of creating "Cuppa Catch Ups" - which has now become a tradition in many small businesses across the world where we carve out conscious space to connect with our communities. A special thanks to my biz bestie, Zafira Rajan, for inspiring me with this piece and sparking the idea for this new segment. Links mentioned in today's episode: - Zafira's Tide Pool Membership >>> - Check out my $9 Cuppa Catch Ups™ Mini Workshop >>> - Join my email list to recieve an invitation to book a Cuppa Catch Up™ each month >>> - DM me on Instagram to share how you found this episode >>>

Has the visibility code ever felt so hard to crack, and yet, it seems to come so easily to others? Well my lovely, there may be a reason for that (and hint: it's NOT your fault!). In this episode of the Quiet Rebels® Podcast, I'm bringing on the amazing Nmadinobi Chloe Nwangwu as we unpack how the visibility game truly is RIGGED - and more importantly, what we can do to help ourselves in spite of this. Join us as we discuss: - Why it's essential to know about visibility biases + the invisibility tax - Underrepresentation vs Underrecognition - why this distinction matters - How she got into Harvard Business Review to speak about these issues And soooo much more! For the links to the transcript and to connect further with Chloe, head to: www.MaikeeTsang.com/131 ------------------------------------------------------------------------------------------ *This episode is sponsored by The Ultimate Podcast Guesting Workshop Series 3.0! If you’re wanting to get booked on more aligned podcasts to expand your reach to new audiences & grow your business – without hiring a PR agency or sending a tonne of pitches in the process, this workshop series might just be for you! Check out all of the details over at: www.MaikeeTsang.com/UPG Please note: There will be a price increase in 2024 going from $333 (USD) to $555 (USD) after some new exclusive bonuses will be added. So if you’ve had your eye on this for a while, now is the time!

Have you ever hesitated to use LinkedIn because it may be too stuffy/corporate OR because you don't feel like you're enough of an expert to shine on the platform? Well my lovely, you're in luck because I'm bringing on "Lazy on LinkedIn" expert, Tania Bhattacharyya to share with us how we can take a life-first approach to this platform! Join us as we discuss: Luxury Lurking - what this is and why it matters The 3 C Framework to have a "Lazy" Approach to LinkedIn 3 Prompts to Spark Your Content Ideas (& Ways to Repurpose Them!) And so much more! For the links to the transcript and to connect further with Tania, head to: www.MaikeeTsang.com/130 ------------------------------------------------------------------------------------------ *This episode is sponsored by The Ultimate Podcast Guesting Workshop Series 3.0! If you’re wanting to get booked on more aligned podcasts to expand your reach to new audiences & grow your business – without hiring a PR agency or sending a tonne of pitches in the process, this workshop series might just be for you! Check out all of the details over at: www.MaikeeTsang.com/UPG Please note: There will be a price increase in 2024 going from $333 (USD) to $555 (USD) after some new exclusive bonuses will be added. So if you’ve had your eye on this for a while, now is the time!

Something I've always wanted to do in my business is knowing how and when to "give back" to causes and charities that are deeply meaningful to me and my community - but being super mindful about this not being a performative action. That's why I'm thrilled to bring on my brilliant brained and heart full of gold friends onto the podcast today, Marisa Corcoran! She's best known for her savvy Copy Mentoring where she focuses on helping coaches and creatives write copy in a way that sounds like them. But in recent years there's something else she's become known for, and that is creating her Signature Summit System where all proceeds go to charity. And you bet your honeybuns we get into all the details about this for the episode as we discuss: The 3 biggest problems with summits The invitation process for finding speakers The nuts and bolts of Marisa's Signature Summit System Incorporating "Give Back", no matter which stage you're at in business How to choose which charities to support And more! For links to connect further with Marisa head on over to: www.MaikeeTsang.com/129 ----------------------------------------------------------------------------------------------- *This episode is sponsored by The Ultimate Podcast Guesting Workshop Series 3.0! If you’re wanting to get booked on more aligned podcasts to expand your reach to new audiences & grow your business – without hiring a PR agency or sending a tonne of pitches in the process, this workshop series might just be for you! Check out all of the details over at: www.MaikeeTsang.com/UPG Please note: There will be a price increase in Q4 of 2023/Q1 of 2024 going from $333 (USD) to $555 (USD) after some new exclusive bonuses will be added. So if you’ve had your eye on this for a while, now is the time!

Owning and running a business can often be a emotional rollercoaster, but the impact of this journey on our mental health impact isn't often acknowledged.  And it's for this very reason that I'm placing the spotlight onto my guest, Shulamit Ber Levtov, who is known as "The Entrepreneurs' Therapist" as we talk about how we can mitigate mental health risks in our businesses! Join us as we discuss the: Intersection between privilege and mariginalisation - and why this is so important Most common mental health struggles entrepreneurs face today Next steps we can take to start prioritising our mental health in our business And sooo much more! For links to connect further with Shulamit along with this episode's transcript, head on over to: www.MaikeeTsang.com/128 ----------------------------------------------------------------------------------------------- *This episode is sponsored by The Ultimate Podcast Guesting Workshop Series 3.0! If you’re wanting to get booked on more aligned podcasts to expand your reach to new audiences & grow your business – without hiring a PR agency or sending a tonne of pitches in the process, this workshop series might just be for you! Check out all of the details over at: www.MaikeeTsang.com/UPG Please note: There will be a price increase in Q4 of 2023/Q1 of 2024 going from $333 (USD) to $555 (USD) after some new exclusive bonuses will be added. So if you’ve had your eye on this for a while, now is the time!