You're Probably Undercharging

In this episode of the Profitability Podcast, Joey and her father Tim Kapp discuss the multifaceted nature of Tim's expertise, particularly in AI and its implications for various industries. They explore the impact of AI on knowledge work, the importance of adapting to changes in the workforce, and the theory of constraints as a framework for improving business processes. The conversation explores the transformative impact of AI on job satisfaction, efficiency, and business management. It emphasizes the importance of leveraging AI to enhance creativity and streamline processes while addressing the evolving role of professionals in a technology-driven landscape.TakeawaysAI impacts knowledge workFocus on bottlenecks for growth AI enhances job satisfactionFocus on constraints for growthChapters00:00 Introduction to Multifaceted Personalities04:04 Exploring AI and Its Impact10:49 The Social Contract of AI14:55 Demographics and AI's Disproportionate Impact18:02 Navigating the Knowledge Work Landscape24:07 AI as a Tool for Creativity30:21 Theory of Constraints in Business36:50 The Good News of AI37:17 Transforming Fear into Hope38:40 AI and Job Satisfaction39:37 The Theory of Constraints40:32 Elements of Job Satisfaction41:51 Bertrand Russell's Insights on Work43:09 Implementing a Four-Day Work Week46:01 The Power of Focused Work47:18 Streamlining Processes with Software49:42 Automation and Efficiency51:19 AI's Role in Business Management53:22 The Future of Professions with AI58:37 Key Takeaways for Small Business Owners

The conversation delves into the emotional impact of money and the role of financial therapy in understanding and managing financial psychology. It explores the connection between emotions and financial decisions, the balance between action goals and sense of being goals, and the application of emotional awareness to financial events. Additionally, it discusses the concept of the money loop, the management of emotions in business and finance, and the impact of system one and system two thinking on financial decision-making. The conversation delves into the power of emotions as a superpower and the importance of understanding money scripts. It explores the role of safety in financial decision-making and the impact of unconscious core beliefs on financial behavior.TakeawaysFinancial TherapyEmotional Impact of Money Emotions as a SuperpowerUnderstanding Money ScriptsChapters00:00 Introduction and Connection01:15 Understanding Financial Psychology02:30 The Role of Emotions in Financial Decisions03:25 Balancing Action Goals and Sense of Being Goals07:07 Managing Emotions in Business and Finance16:32 The Money Loop and Emotional Response21:42 Applying Emotional Awareness to Financial Events25:16 Emotions and Financial Decision-Making33:25 System One and System Two Thinking33:55 Emotions as a Superpower50:20 The Role of Safety in Financial Decision-Making

The conversation revolves around the emotional aspect of money and the impact of emotions on financial decision-making. It explores the concept of 'Robot Dad' and the fallacy of treating money as purely logical. The discussion explores the emotional nature of money and the role of emotions in financial behavior. The conversation delves into the impact of societal norms and financial advice on individual behavior, highlighting the influence of 'Robot Dad' and 'King Feelbad' as key characters. It emphasizes the emotional and psychological aspects of financial decision-making and the need to shift the focus from financial literacy to emotional intelligence in managing finances.TakeawaysEmotions play a significant role in financial decision-makingThe concept of 'Robot Dad' represents the fallacy of treating money as purely logical. Emotions play a significant role in financial decision-makingThe influence of societal norms and financial advice can lead to emotional and psychological impacts on individualsChapters00:00 The Emotional Nature of Money16:11 The Fallacy of 'Robot Dad'29:30 The Influence of 'Robot Dad'30:46 Finance as Self-Help35:38 The Role of 'King Feelbad'39:13 The Impact of Emotions on Financial Decisions53:30 The Need for Emotional Intelligence in Finance59:28 Shifting from Financial Literacy to Emotional Intelligence

Pricing is the lever most small business owners are too afraid to pull. In this episode, Joey and Mackenzie break down why that fear exists, what it actually costs you, and how to know — with real numbers — whether your pricing is the thing standing between you and the business you actually want to build.

Most business owners miss the critical mid-year moment to get their financial bearings — but what if June was your personal football halftime?In this episode, Joey and Kenzie reveal why treating June as your business’s “halftime” is a game-changer. Just like athletes regroup to strategize and tighten their play, entrepreneurs who review five key metrics mid-year set themselves up to finish strong — or stage a comeback if behind.You'll discover the five essential numbers to pull: revenue against goals, gross profit margin, cash reserves covering eight weeks of expenses, accounts receivable aging, and owner’s compensation versus your target. These stats are your strategic signals, not verdicts, guiding specific adjustments to maximize profitability and cash flow.We break down how to interpret each metric, seeing beyond surface numbers to uncover hidden leaks and opportunities — from seasonality effects to scope creep — so you don’t operate in the dark. Whether you're feeling behind or ahead, understanding these benchmarks empowers you to make data-driven decisions now, rather than in crisis later.The stakes are real: ignoring your mid-year review can mean missed opportunities, cash crunches, or delayed growth. But if you treat June as your strategic timeout, you'll sidestep financial pitfalls and unlock your business’s potential through proactive adjustments.Perfect for business owners ready to turn mid-year into a moment of clarity and control, this episode will transform how you approach your second half. Tune in and learn how a simple, focused “halftime” mentality can alter your entire game plan — and set you up for victory.

The conversation covers the distinction between W-2 and 1099 classifications, the consequences of misclassification, the use of Venmo and other payment platforms, and the mistakes related to worker classification. It provides insights into compliance, tax implications, and the importance of using the right payment systems. The conversation delves into the critical importance of properly classifying employees and contractors, highlighting the consequences of misclassification and the associated costs. It emphasizes the significance of preventative measures and draws parallels with dental care. The discussion also covers compliance, IRS tools, and the proactive building of a legitimate business.TakeawaysW-2 vs. 1099 classificationConsequences of misclassification Proper classification of employees and contractors is crucialPreventative measures are more cost-effective than corrective actionsChapters00:00 Understanding W-2 vs. 109910:12 Venmo and Payment Platforms23:47 Worker Classification Mistakes30:03 Costs Associated with Misclassification36:07 Compliance and Contractor Relationship42:34 IRS Tools and Voluntary Correction48:25 Proactive Business Building

The podcast discusses the aftermath of tax season, the impact of bad bookkeeping on business decisions, and the tax implications of inaccurate financials. It emphasizes the importance of bookkeepers having tax knowledge and the real cost of bad bookkeeping. The conversation delves into the critical impact of bad bookkeeping, emphasizing the need for checks and balances, the role of bookkeepers in business success, the significance of a balanced balance sheet, and determining good bookkeeping practices.TakeawaysSurviving tax season is a feat for accountants and bookkeepers.Bad bookkeeping has significant implications for business decisions and tax preparation. Checks and balances are crucial in bookkeepingBookkeepers play a vital role in a business's successChapters00:00 Surviving Tax Season11:23 The Real Cost of Bad Bookkeeping20:04 Tax Implications of Bad Bookkeeping25:22 The Importance of Bookkeeper's Tax Knowledge39:25 The Importance of Checks and Balances in Bookkeeping48:31 Determining Good Bookkeeping Practices

The conversation delves into the impact of hidden expenses on profitability, emphasizing the need for regular expense audits. It explores the 'thousand paper cuts' effect, the $500 mindset, the impact of rapid growth, the role of a CFO, analyzing marketing expenses, and diagnosing business expenses. The conversation delves into the critical aspects of business finance, focusing on expense management and pricing strategies. It emphasizes the need to identify and manage various business expenses, the impact of pricing on profitability, and the importance of reducing expenses to increase profit. Additionally, it highlights the significance of expense management strategies, including the identification of duplicate subscriptions, monitoring accounts receivable, and addressing creeping payroll percentages.TakeawaysHidden expenses impact profitabilityRegular expense audits are crucial Expense management is crucialPricing strategy is essential for profitabilityChapters00:00 Diagnosing Business Expenses25:04 Identifying Business Expenses33:27 Reducing Expenses and Increasing Profit48:32 Expense Management Strategies

The podcast episode introduces new team members and delves into the significance of revenue versus profit, the impact of revenue on business growth, the emotional psychology of revenue and profit, and finding the balance between discipline and hustle in business. The conversation explores the challenges of growth and expenses, the importance of discipline in managing business numbers, and the need to understand the financial aspects of business operations. The conversation revolves around empowering business owners with their numbers and the importance of clean and accurate books. It explores the impact of understanding profitability and growth, as well as the significance of clean books in business operations.TakeawaysRevenue vs. ProfitGrowth and ExpensesDiscipline in BusinessUnderstanding Business Numbers Empowering business owners with their numbersThe importance of clean and accurate booksChapters00:00 Finding the Balance Between Discipline and Hustle37:29 Understanding Profitability and Growth

In this episode of The Profitability Podcast, we sit down with Kaelyn Marie, founder of KM VA Agency, the powerhouse mom who transformed getting laid off into building a six-figure virtual assistant agency in just 18 months. After launching her business with zero experience, she scaled a team of six women serving multiple six and seven-figure clients. Kaelyn shares the unfiltered truth about scaling a service-based business, including the mental load of paying a team, the pricing mistakes that nearly broke her business, and the difficult decision to fire misaligned clients. Plus, discover her biggest investment failure with a coach that cost thousands and the red flags every female entrepreneur should watch for. Kaelyn reveals her philosophy of small experiments, the authentic community building approach that works, and the single social media post that accidentally grew a 500-woman WhatsApp community. This episode delivers essential insights for small business owners ready to scale their service business and entrepreneurs seeking real talk about the challenges of rapid growth.Connect with Kaelyn Marie:Website: www.kaelynmarieva.comAgency: @kmvaagencyCoaching: @thekaelynmarie