97: How To Unlock New Revenue Streams Through Licensed Products: A Conversation With Janet Alexandersson

Welcome back to another episode of Conversations with Creatives! Today, I have Vidy Rangnekar-- on the show!   In this episode we talk about: What she would focus on first if she was starting a new business   Is is really necessary to have a full website and branding in the early stages? What options are there for website platforms? What are the first steps in building a strong and recognizable brand And why social media is a necessity in this day in age About Vidy: Vidy is a branding and web designer with over 15 years of experience in the creative entrepreneurial space. Before stepping into web design, she spent 10 years as a wedding photographer, capturing love stories all across the U.S. But when the Covid pandemic shut down her photo business overnight, she pivoted — first into a handmade jewelry side hustle that carried her through the lockdowns, and then made a bold career shift at the age of 40 into web design and branding. Today, she partners with small businesses, founders, and startups to design beautiful websites and craft brand stories that help them put their best digital foot forward. At her core, Vidy is all about storytelling, thoughtful design, and helping entrepreneurs show up online with confidence, clarity, and style.   Follow Vidy: HERE   Work with The Passion Pursuit: HERE  Connect: PASSION PURSUIT INSTAGRAM PASSION PURSUIT FB COMMUNITY PASSION PURSUIT TIK TOK

Welcome back to another episode of Conversations with Creatives! Today, I have Ashley Strong Smith-- on the show!   In this episode we talk about: The importance of intentionality as a creative entrepreneur How to balance multiple seasons Practices to keep you grounded, centered What it looks like to lead with heart How to stay grounded in this current society What it means to fully live About Ashley: Ashley is a multi-passionate woman - An entrepreneur holding space as an Intentional Living Coach, Author, Photographer + Host of Living an Intentional Life Podcast, a fire-wife to a South African immigrant who she met in Tanzania, a mom to a five year-old radiant soul + 2 big puppies + 2 cats, a mountain-dweller in Lake Arrowhead, California, an adventure seeker, a connector, traveler of this world - living in 4 countries, visiting another 10, and an additional 15 States, a pursuer of dreams and mostly, an insanely curious soul letting the parameters of this very curiosity, know no limits. After all, WE ARE LIMITLESS!   Follow Ashley: HERE Creating a Heart-Centered Foundation - HERE   Work with The Passion Pursuit: HERE  Connect: PASSION PURSUIT INSTAGRAM PASSION PURSUIT FB COMMUNITY PASSION PURSUIT TIK TOK

Welcome back to another episode of Conversations with Creatives! Today, I have Faith Morris-- on the show!   In this episode we talk about: What inspired her to start your own business after years of owning a business with her husband Taking action and being resourceful The importance of investing in yourself right from the get go Shooting your shot and stepping into your confidence and so much more! About Faith: Faith Morris is an operations strategist passionate about giving high achieving entrepreneurs the chance to be excited about their business again. After spending 8+ years traveling the world, she returned to the U.S and became the COO of her family masonry business after an unsuccessful journey of traditional job hunting. She now partners with overwhelmed business owners who are buried in the day-to-day Whether you're stuck in your to-do list or hesitant to delegate because “no one does it like you,” Faith is the bridge between burnout and balance. When she’s not building her empire LOL you’ll find her experimenting in the kitchen with new recipes for her toddlers, paddleboarding or making an oat milk latte.   Follow Faith: HERE Stay up to date- HERE Work with The Passion Pursuit: HERE  Connect: PASSION PURSUIT INSTAGRAM PASSION PURSUIT FB COMMUNITY PASSION PURSUIT TIK TOK

Building a second company is taking me right back to the beginning stages and my mindset can make or break me here.   In this episode we talk about: What my 4 month old Lucy is teaching me The importance of beginner's mindset Why our society is not supportive of thise Benefits and food for thought Whether you are starting from the ground up or pivoting to something new--this solo episode will teach you an important lesson for your mindset along the way. Work with The Passion Pursuit: HERE  Connect: PASSION PURSUIT INSTAGRAM PASSION PURSUIT FB COMMUNITY PASSION PURSUIT TIK TOK

Welcome back to another episode of Conversations with Creatives! Today, I have Heather Wagner-- on the show!   In this episode we talk about: What inspired her to be a mentor to mothers Her signature framework: Me, Marriage, and Motherhood Finding balance in wearing all the hats What she's learned through creating community What it means to leave a legacy About Heather: Heather Wagner is the visionary founder of Into the Wild, a transformative space for mothers navigating life’s transitions. With a deep understanding of matrescence—the profound identity shift that comes with motherhood—Heather empowers women to embrace change with confidence, self-awareness, and community support.   Her own journey—from climbing the corporate ladder and pursuing higher education to stepping into motherhood—revealed the need for a different kind of success: one rooted in self-discovery rather than external achievements. This realization led her to create a powerful framework focusing on Me, Marriage & Motherhood, guiding women to reconnect with themselves, strengthen their relationships, and navigate motherhood with purpose.   Stepping Into the Wild isn’t about becoming someone new—it’s about coming home to yourself. Heather helps women break free from societal expectations and embrace the wisdom, strength, and intuition they’ve always had within. It’s time to come home.    Follow Heather: HERE Stay up to date- HERE Work with The Passion Pursuit: HERE  Connect: PASSION PURSUIT INSTAGRAM PASSION PURSUIT FB COMMUNITY PASSION PURSUIT TIK TOK

100 episodes--can you believe it?!   And to celebrate I'm taking you behind the scenes AND giving away over $5000 in products and services from myself and your top listened guests that have been on the show! (to enter head to the pinned post on instagram--giveaway is open until 9/2/2025)   In this episode we talk about: 100 episode celebration and why I'm taking a moment to speak to this The insane giveaway we are doing What I've loved, learned, and hated about podcasting The tech tips and where to start if you want to start a podcast of your own How I flow with my show and so much more Thank YOU for being a part of this community--we are just getting started. Work with The Passion Pursuit: HERE  Connect: PASSION PURSUIT INSTAGRAM PASSION PURSUIT FB COMMUNITY PASSION PURSUIT TIK TOK

Welcome back to another episode of Conversations with Creatives! Today, I have Daisy Lopez-- on the show!   In this episode we talk about: What blocks our voice and our message as creatives How does this impact our growth as business owners The techniques to help us own our voice and step into our confidence How to expand our mission into a movement How to own your authenticity and stand out in the marketplace About Daisy: Daisy is the Founder of The Liberated Latina®️, a brand that has become known for it’s innovative approach to marketing helping entrepreneurs grow their brands into global movements. Combining her breakthrough process Vocal Activation Technique™️ along with innovative brand visibility strategies, Daisy helps clients use marketing as their greatest liberation tool; first to free themselves from vocal blocks that keep them hiding, to then translate their message into marketing that goes global. You can hear more about how this innovative approach is changing the landscape of marketing on The Liberated Latina Podcast or on her instagram, @TheLiberatedLatina.   Follow Daisy: HERE Free 10 min Vocal Activation Warmup- HERE Work with The Passion Pursuit: HERE  Connect: PASSION PURSUIT INSTAGRAM PASSION PURSUIT FB COMMUNITY PASSION PURSUIT TIK TOK

Ya girl is back in action and I am so excited to be here!   In this episode we talk about: Updates from the Summer postpartum The parallels of motherhood and entrepreneurship What I've learned along the way What's in store for The Passion Pursuit Camp Climb Waitlist: HERE Work with The Passion Pursuit: HERE  Connect: PASSION PURSUIT INSTAGRAM PASSION PURSUIT FB COMMUNITY PASSION PURSUIT TIK TOK

Welcome back to another episode of Conversations with Creatives! Today, I have Janet Alexandersson-- on the show!   In this episode we talk about: How we are leaving money on the table by not maximizing what we've created In layman’s terms what exactly is a licensed products   What are some examples of products that could be licensed    How you could open up another avenue of revenue   What legally this a move to make   How to begin About Janet: Janet Alexandersson is the founder of Piggy Bank Legal, where she helps accomplished professionals unlock new revenue streams by transforming their expertise into licensed products. She specializes in helping experts repackage their existing courses, frameworks, and systems into premium licensed products that generate recurring revenue. Janet guides entrepreneurs through the entire licensing journey – from packaging their intellectual property, drafting their master license agreement, to negotiating profitable deals with corporations and universities and onboarding their new licensees.   Follow Janet: HERE Free Trend Report - HERE Work with The Passion Pursuit: HERE  Connect: PASSION PURSUIT INSTAGRAM PASSION PURSUIT FB COMMUNITY PASSION PURSUIT TIK TOK

Welcome back to another episode of Conversations with Creatives! Today, I have Sara Noel-- on the show!   In this episode we talk about: What inspired her to be a copywriter How to let our unfiltered side out  Why it's important for us to own our voice in our marketing What her business's dating profile would be if on Tinder How to sell without it feeling like it Website ins and outs and what to shift TODAY on your site About Sara: Sara Noel is a Website Copywriter, Marketing Mentor, Unapologetic Squirrel (aka ADHDer), Champion of Single Moms, World's Loudest Noah Kahan Fan, and the most unfiltered business owner on the Internet. She's the proudest F-bomb-dropping New Englander you'll ever meet, the "queen of over delivering" (according to her students and clients), and she's wicked obsessed with helping business owners learn how to write better website copy.   Follow Sara: HERE Subscribe - HERE Work with The Passion Pursuit: HERE  Connect: PASSION PURSUIT INSTAGRAM PASSION PURSUIT FB COMMUNITY PASSION PURSUIT TIK TOK