Jordi Cortes: From BMX and Motorcycle Racing to the World Cup

Jordi Cortes is Fox Factory’s Global Race Department Manager, but his path into World Cup downhill wasn’t a straight line. From riding BMX and racing motorcycles to working with metal and solving problems hands-on, Jordi has built a career around understanding how things work and making them better.I sat down with Jordi to talk about the experiences that led him to work with professional mountain bike athletes, how his varied background has shaped his approach, and what he’s learned along the way.We also discuss the realities of World Cup racing, including team logistics, split venues, track changes, and the pressure to give a rider every advantage.Away from racing, we explore how e-bikes, trail access, and changing riding habits are shaping mountain bike culture, drawing on our experiences in places like Squamish and Santa Cruz.

The inaugural Red Bull Hardline B.C. brought some of the world’s best downhill riders to Cypress Mountain for a race that left little room for error. From changing North Shore conditions and brutally technical sections to flats that cost riders their runs, the track kept fighting back. We sit down immediately after finals to break down the racing, Asa Vermette’s winning run, and the moments that shaped the day.Beyond the results, we get into what it’s like to see this track up close, how the trail crew kept it running, and the challenges of putting on a race of this scale. We also look at the spectator experience and what could make the event even better next time.The women’s riding was another standout, with Gracey Hemstreet, Lina Frener, and Tayte Proulx-Royds pushing their limits and working through the course’s biggest features. It’s a glimpse of where things are heading, and a reminder that progression doesn’t happen in isolation.Our immediate reactions and insights from the first Red Bull Hardline B.C., straight from Cypress Mountain.

With the 2026 World Cup downhill season wrapped up, A.J., Mike Ferrentino, and Pete look back on the final two rounds in Whistler and Lake Placid, sharing their experiences and discussing some of the stories that stood out.We get into how the racing has changed with limited practice and the end of protected-rider status, and what that means for riders trying to find their pace under pressure. A.J. shares his perspective from behind the camera at both events, from the spectator atmosphere in Whistler to the more spread-out viewing at Lake Placid, along with the realities of shooting a World Cup as a photographer.Mike also talks about getting inside Canyon Factory Racing at Whistler, including the team’s preparation, mechanics, wheel and tire choices, and the logistics that go into getting a World Cup team to the start line. We finish by looking ahead to Hardline and reflecting on where these late-season events fit into the wider racing calendar.It’s a look back at the final two World Cups from the perspective of those on the ground working behind the scenes.

Whistler just hosted its first-ever UCI Downhill Mountain Bike World Cup, and a few hours after the final runs, Pete Roggeman, Mike Ferrentino, Uncle Dave, and Deniz Merdano sat down to unpack the weekend.We talk about how the new track actually rode, the roots and line choices that punished small mistakes, the huge gaps in the results, and the pressure of racing a World Cup on home soil. We also get into Asa Vermette’s win, Vali Holl’s continued run of form, some spectacular crashes, the junior racing, and the people and machinery behind a modern World Cup team.Recorded immediately after finals, this is the NSMB crew’s first take on Whistler’s first World Cup downhill.

Your kid wins a World Championship, and the whole world sees the highlights. What they don’t see is what happens behind the scenes: the nerves, the travel, the quiet moments between the races, and the reality of watching your child take risks at the highest level of the sport.For this episode of the NSMB Podcast, I’m joined by Ron Goldstone, father of two-time Elite Men’s Downhill World Champion Jackson Goldstone, just days before Jackson races the first-ever World Cup Downhill race where he grew up riding.Ron takes us back to Jackson’s early years on a bike, from BMX racing and learning to race gates to thousands of laps at Whistler, Squamish, and beyond. We talk about the value of simply spending time on a bike, riding different disciplines, and developing the confidence to make split-second decisions when the consequences are high.But this conversation goes beyond racing. Ron talks openly about watching Jackson grow from a kid riding bikes in Squamish into a two-time World Champion, what it’s like seeing your son on billboards, and how life changes when what started as a passion becomes the centre of your family’s calendar.We also get into some of the harder parts of that journey, including a devastating house fire that destroyed much of the family home and irreplaceable memorabilia, what comes with being one of the sport’s most recognizable riders, and the challenge of balancing Jackson’s growing profile with the things that made riding bikes special in the first place.With the World Cup finally coming to Whistler, Ron offers a unique perspective on what it means to watch your kid take on the sport’s biggest stages, and to realize that the life you’re living now looks very different from the one you imagined 25 years ago.

A World Cup downhill track looks like pure speed on race day, but the real story is the years of scouting, digging, carrying rock, and second-guessing every corner so the world’s fastest riders can push the pace and the sport forward. I connected with Marty Gautry, Whistler Blackcomb’s bike park trail crew manager, to unpack how Whistler’s trails evolved from early, make-it-work machine builds into the modern “science” of jump shaping, landings, and high-traffic maintenance. Along the way, we get into what riders rarely see: how often A-Line gets rebuilt, why irrigation both helps and hurts, and what it takes to keep iconic lines running from spring through late fall. Then we go deep on Creekside and the long build toward the 1199 World Cup downhill track. Marty explains why the line was so hard to “connect,” how the rock garden demanded thousands of hours of armouring, and shares that access roads for patrol and emergency response can cost as much as the trail itself. We also talk about the pressure of building for the speed of elite racers, where top riders may take sections with no brakes, forcing late changes to corners, landings, and compressions to keep things fast but safe. We close with the big questions: should the 1199 World Cup track be open to the public, how do you manage that without destroying it, and what does it mean to showcase a race line that cuts through one of the most beautiful forests in British Columbia? If you care about trail building, downhill mountain bike racing, Whistler Bike Park history, or the behind-the-scenes work that makes progression possible, this conversation is for you. Subscribe, share this with a mate, and leave a review along with your thoughts on whether anyone else should get to ride it.

A World Cup downhill doesn’t land in your backyard by accident. Wendy Robinson of Whistler Blackcomb joins us to share how Whistler’s first UCI Mountain Bike World Cup came together, from the earliest rumours to the decisions that made it real.We talk through how the 1199 Stevie Smith Tribute Track came together over the years: scouting an alignment in the Creekside zone, inviting elite athletes for track walks, and adjusting features, transitions, and line options based on pro rider feedback. Wendy also explains why this isn’t only about one marquee race weekend. A true World Cup-level downhill track becomes a training ground that helps Canadian riders and juniors build skills on terrain that matches the pace, pressure, and technical demands of modern downhill mountain biking.Then we get into the less-visible work that makes the show run: safety systems like World Cup-grade alpine netting and deflection fencing, start-ramp adjustments, paddock and expo planning, and how Whistler approaches crowd energy without risking the kind of finish-line chaos we’ve seen elsewhere. We also share spectator tips, including why qualifying day can be the best time to support local talent before finals and to see intense racing as the entry list is cut back for Sunday.If you care about Whistler, racing, or what it takes to host a global mountain bike event, hit play. Subscribe, share this with your friends, and leave a review with your prediction: who thrives on 1199?

What if the trail that scares you most is the one that finally sets you free? We sit down with illustrator and writer Cy Whitling to chart a life that moved from a Christian nationalist upbringing in northern Idaho to the loamy corners of Bellingham, where bikes, art, and community remapped everything. Cy shares how a humble hardtail, a generous shop mentor, and a dog-eared Kona catalog cracked open a worldview built on fear. College layered in skiing, search and rescue, and daily contact with people whose empathy outshone dogma, leading to the hard choice to cut ties and build a chosen family.From there, the conversation digs into identity and inclusion. Cy explains why he came out as bi while releasing a Pride poster, the backlash that followed, and the deeper connections that made it worth it. We explore queerness in mountain biking—how pronouns and representation signal safety, why bisexuality is often misunderstood, and where the industry quietly leads with real people doing real work. His art choices are purpose-built: animal characters to widen identification, a notes-app pipeline to capture trailhead truths, and weekly comics that make riders feel seen. We talk creative process, deadlines, and how to balance integrity with sustainability without turning art into merch purgatory.Finally, we ride west. A solo road trip to Seattle and Bellingham becomes a revelation: steep loam, rock rolls, and a birthday party reached by bike, not car. Cy’s skills jump by necessity, pulled forward by friends who ride the impossible and a community that makes fast feel safe. He contrasts mountain biking’s professionalism with skiing’s precarity, reflects on avalanche fatalities that changed his risk tolerance, and shares why he’s still hungry to make work that gives more than it takes. Hit play for a story about leaving control, choosing compassion, and finding home on two wheels.If this conversation moves you, follow, share with a friend, and leave a review to help others find it.

Precision isn't just a goal for Abbey Tools founder Jason Quaid—it's a religion. From humble beginnings as a welder crafting nuclear-grade pressure vessels to becoming the creator of the cycling world's most coveted tools, Jason's journey exemplifies how passion and craftsmanship can transform an industry.The story begins with a simple phone call and a modified lockring tool that would become known as the "Crombie Tool." What started as a favor for a fellow race mechanic quickly evolved into a business when Jason brought his first batch of 100 tools to the Cascade Cycling Classic in Bend, Oregon. Every mechanic with cash in their pocket bought one, and those who didn't returned the next day. That immediate validation launched Abbey Tools into existence.Unlike most manufacturing operations today, Abbey maintains control over nearly every aspect of production at their facility in Bend. The five-person operation machines, weld, and assemble each tool with meticulous attention to detail. "We spend almost as much time inspecting the parts that go into the HAG (Hanger Alignment Gauge) as we do making them," Jason explains. This commitment to quality is evident in products like their titanium hammer—a tool that Jason initially thought was "one of the dumbest things anybody had ever asked me to make," but later realized had elegance and utility.What makes Abbey's approach unique is their unwavering focus on function while still creating tools beautiful enough to be considered functional art. Though initially designed with professional race mechanics in mind, their tools have found an enthusiastic audience among home mechanics who appreciate quality equipment. From bottom bracket sockets to their renowned truing stand, each piece reflects Jason's philosophy that if you're going to invest in the precise engineering and execution, why not make the finished product visually stunning too?Whether you're a professional wrench or a weekend warrior who takes pride in maintaining your own bikes, Abbey Tools represents the pinnacle of quality in an industry where precision increasingly matters. As drivetrains evolve from 8 speeds to 13 in the same hub space, the margin for error shrinks—making tools that deliver exacting results more valuable than ever.Want to see craftsmanship elevated to an art form? Explore what happens when a skilled tradesman brings his expertise to the cycling world and refuses to compromise on quality.

When Dustin Adams founded We Are One Composites in 2017, the mountain biking industry experts said it couldn't be done. Manufacturing carbon fiber rims in Canada? Economically impossible. Yet Adams, a former World Cup downhill racer with podium finishes and Canadian Championship titles to his name, wasn't deterred by conventional wisdom.Selling everything he owned—including his comfortable Squamish home—Adams moved his family to Kamloops, bought a "rat-infested" house that needed work, and started We Are One with just five people and enough cash to last eight months. The pressure was immense, but the team delivered, pioneering revolutionary manufacturing techniques that allowed them to produce carbon rims with "Class A out of the mold" finishes that eliminated costly post-production work.This behind-the-scenes conversation reveals the stunning reality of building a manufacturing business with minimal investment in an industry dominated by Asian production. Adams speaks candidly about his extraordinary journey from making those first carbon rims to fulfilling his boyhood dream of creating the Arrival—a fully Canadian-made carbon fiber mountain bike that received universal praise for its ride quality and construction.The discussion takes unexpected turns as Adams explains why production of the Arrival was paused despite representing 50% of company revenue, and how We Are One's unique manufacturing approach has positioned them perfectly to navigate recent tariff challenges that are devastating competitors. His insights into the current state of mountain biking—including the rapid shift toward electric mountain bikes and what that means for traditional bike manufacturers—provide a fascinating glimpse into industry trends.Perhaps most moving is Adams' commitment to giving back to the sport that shaped his life. Now coaching young downhill racers through the Kamloops DH Union, he's helping develop the next generation of Canadian talent. As for We Are One's future? Expansion into new product categories, continued manufacturing innovation, and perhaps—when the time is right—a return to frame production are all on the horizon.