What Is Generative Engine Optimization?

1 in 4 people search on social before Google, and that number is rising fast. In this episode of The Neon Buzz, Catie Grusin and Emily Murrah explain how to optimize your profiles and posts so new patients can actually find you.

The holidays are noisy, and your patients are tired of being sold to. In this episode of The Neon Buzz, Catie Grusin sits down with Creative Director Curt Crocker to share the holiday campaigns that actually cut through the clutter for orthodontic and healthcare practices.

AI can speed up your marketing—but is it helping you stand out, or making you blend in? In this episode of The Neon Buzz, our creatives share how they really use AI, the pros and cons they’ve seen, and why the “last 10%” still needs a human touch.

If your website isn’t set up like an online treatment coordinator, you’re missing conversions. Catie Grusin and Andy Newton dig into what makes an orthodontic site effective, from SEO and user experience to calls-to-action that actually convert. Tune in to learn how to get the most out of your site and set it up for growth.

You signed with a marketing agency—now what? Grace Shapley, Director of Accounts at Neon Canvas, shares the top ways to get the most out of your partnership, from consistent communication to using the resources you’re already paying for.

Back-to-school season is here, and it’s time to get your brand on the fridge. Emily Murrah and Curt Crocker break down creative, real-world ways to connect with local families this fall, from sponsoring school supplies to collaborating on social. 

GEO is changing how people search—but is it replacing SEO? Our Director of SEO, Emily Murrah, breaks down what Generative Engine Optimization actually means, how it compares to SEO, and what practices should (and shouldn't) be doing to show up in AI search tools like ChatGPT, Gemini, and Perplexity. 

Scams are getting sneakier—and your practice might be more vulnerable than you think. From fake Meta emails and cloned giveaway pages to bogus image licensing invoices, we’re breaking down the scams we’ve seen (and stopped) in the wild. Learn what to watch for, how to protect your team, and why #giveaway might not be worth the risk.

What is advertising for an orthodontic practice, really? In this episode, Curt and Neon Canvas copywriter Robert Speer unpack the creative side of marketing—from swag to social to strategy—and why clear communication with your creative team makes all the difference.

Does social media even work, or is it just another thing to check off your to-do list? Dr. Kyle and Catie Grusin unpack the most common objections orthodontists have about social media. From on-camera nerves to sticker shock at an agency, they get real about what works, what doesn’t, and how to turn your content into something more than just noise.