The Movement As Medicine Podcast - Episode 31: Wes "Showdub" Showalter - How To Become A Successful Independent Contractor In The Fitness Industry

Justin has 15 years experience, specializing in Personal Training and Sport Performance. He focuses his training on creating programs that improve performance and reduce the risk of injury. Justin has worked with clients from 8 – 73.  He is a 2 Time Amazon best-selling author with Be Great Today and High-Performance Nutrition for High School Athletes. Justin commits his life to coaching each client to BE GREAT. Movement Fitness was born out of his passion to make each person who walks in the door the very best version of themselves.Justin recently released "High Performance Nutrition For High School Athletes": https://a.co/d/cJR0jGNIn this podcast, we discuss everything from developing a "Champion Mindset" to enabling behavior change to protein and hydration.At the end, we take some questions from the live audience, including a great one specifically about Protein intake and Osteoporosis.The Relationship between Prevalence of Osteoporosis and Proportion of Daily Protein Intake: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3560339/Watch on YouTube: https://youtu.be/PS1xxd2urfU

Jenny Gusella is the co-owner of Magnitude Strength & Power, a strength & conditioning facility in Norwell, Massachusetts. Prior to opening Magnitude in November 2021, Jenny spent three years training adult and youth clients out of her home gym in her garage as well as traveling to fields and practice facilities for speed clinics. Jenny's career began in public relations, where she represented companies from RSA Security to Jelly Belly to Stop & Shop Supermarkets. She graduated in 2011 from Bates College with a degree in Philosophy, and was a 400 meter runner on the Women's Track Team. During her track career, Jenny learned the importance of strength and power training for athletic development. She was taught to train via the Mike Boyle Strength & Conditioning style from her freshman year of high school and hasn't stopped since!Book Recommendations:Jenny: "The Busy Trap" - Tim Kreider (Article)https://archive.nytimes.com/opinionator.blogs.nytimes.com/2012/06/30/the-busy-trap/Kevin: "How To Fail At Almost Everything And Still Win Big" - Scott Adamshttps://www.amazon.com/How-Fail-Almost-Everything-Still/dp/1591847745/ref=asc_df_1591847745/?tag=hyprod-20&linkCode=df0&hvadid=312061076565&hvpos=&hvnetw=g&hvrand=12285696787934578127&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9002018&hvtargid=pla-434105675270&psc=1&tag=&ref=&adgrpid=62837065140&hvpone=&hvptwo=&hvadid=312061076565&hvpos=&hvnetw=g&hvrand=12285696787934578127&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9002018&hvtargid=pla-434105675270

Wes "Showdub" Showalter has had a long and winding road in the fitness industry in multiple cities, businesses, and coaching positions. Despite changing locations and taking on new challenges he has consistently developed himself into the most sought-after coach in his area time and time again. Wes combines an incredibly outgoing personality with a work ethic and great technical coaching skills that have made him indispensable wherever he coaches. In this, extremely entertaining and informative podcast, Wes shares his story and shines a light on the lessons that he has learned in his journey to become a successful independent contractor in the fitness industry.Book Recommendations: Kevin - "Destiny of the Republic: A Tale of Madness, Medicine and the Murder of a President" - Candice MillardWes - "Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue" - Ryan HolidayWatch On YouTube: https://youtu.be/vVFG7YWbuZg

PJ Strebel is the owner of MaxWay Performance in Portsmouth, NH.In this episode, Kevin sits down with PJ to discuss his career in fitness and the evolution from Health Club coach to facility owner.

Show Notes

Show Notes:Learn more about ScottLeave Your Mark PodcastInstagramTwitterLinkedInReconditioning HQHow much weight you can lift vs. how much you need to lift to be good at your sportStrength training for American Football vs. HockeyUnderstanding the demand of their/your sportGetting into professional sports then shifting to owning a private facility to working with olympic athletesWinter Spring Seminar Talk - Using Video Analysis to Inform Your ProgrammingSpecificity is looking at what the demands of your athlete are where you apply overload and stimulus to systems to prepare them to manage chaosThe gym is a laboratory for experimentationLook for how things are connectedHow Scott got started podcasting and kept goingReconditioning HQBook of the Week:Scott: Greenlights by Matthew McConaughey and The Attributes: 25 Hidden Drivers of Optimal PerformanceKevin: The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma by Bessel A. van der Kolk

Show Notes:Vinny TallutoWebsiteIG @vinny_tallutoTwitter @vinny_tallutoLinkedinMBSC Spring Seminar (available in-person and online)Start with WhyAs a young coach - Be a “Yes” personThe “DNA” around group and semi-private trainingProgrammingThe Art of CoachingCreating an experienceLogistics dictates programmingCOVID helped with the organization of MBSC and it’s programmingProgram conservatively, you can always make it more difficultTry to program proactively, coach reactively.You need to be able to communicate with clients to show that you careCoaching volume can be developed (dimmer switches)Hand hold clients in the beginning, slowly let the dove fly awayDon’t coach them until you know their name, their family, their interests, their goalsWith injured clients, write the program as if they were 100% then work back wards using your regressions and lateralizationsBad coaches say I’ll remember, good coaches write it downNever Lose a Customer AgainBook of the Week:Vinny: I Will Teach You to be Rich by Ramit SethiKevin: Overcome: Crush Adversity with the Leadership Techniques of America's Toughest Warriors by Jason RedmanMBSC Spring Seminar (available in-person and online)

Show Notes:Introduction and Where to find Pat “Active and Agile”Website: https://www.activeandagile.com/Instagram: https://www.instagram.com/activeandagile/?hl=enLinkedIn: https://www.linkedin.com/in/pat-vangalen-activeandagile99a53420/Progressing through as we age… get after when you’re younger “Put the bone in the bank early! Put the muscle in the bank early!”Daily, weekly, and seasonal habits and practicesChoose the right tool for the jobMaximize your health span, not just your life spanTrain, Play, MoveBlue ZonesFall preventionWe don’t want injuries in the gym but you need to prepare them for the uncertainty of life and movementThere are no silver bullets, it's more like silver buckshot!You can change the pace at which you ageBasics, Baselines and Benchmarks, earn ‘em and fight to keep ‘emThe MBSC Spring Seminar attend In-person or Virtual April 1st and 2ndBook of the Week:Pat: Blue Zones by Dan Buettner and Neurobics by Lawrence Katz and Manning RubinKevin: Spring Chicken by Dan Gifford

Show Notes:Train Smarter and Harder FitnessThe Garage GymThe 24/7 Hybrid Model?Opening before COVID vs after COVIDSilver vs. Platinum MembershipsUninitiated believers 63% - Price | Time | ValueWhatever you decide to do you’re going to have headacheJust send an email, the worst that can happen is they say no or they don’t answerZone 2Is low intensity cardiac output work, done for an extended period of timeBuild a bigger gas tankCan you have a conversation still is Zone Two, if you’re breathing heavy it’s probably not Zone 2If you’re not fast or good enough to get on the field, court or ice, then it doesn’t really matter how big your gas tank is. Horsepower first.the Long Term Athletic Development Model and Type II muscle fibers during peak velocity growthThere’s a lot of Couch to 5K programs, but there are no Couch to NBA programsIt’s much harder to help someone get strong or powerful than it is to help someone get in shape.Zone 2 takes so much time that realistically it doesn’t make sense to program if you only have 3 hours a week in the gymYour gas tank only has to be big enough, bigger might not be better. If you think of Racing they could put bigger gas tanks in the car to decrease the number of pit stops but a heavier car is a slower car. You’d lose every race.Interval training can improve Vo2MaxWhen it comes to the general population and we are thinking longevity and health then zone 2 makes more sense or I may be more willing to do long slow training for 45+ minutesSports = performance, wins, injury prevention, contractsGen Pop = blood panels, disability years, ADLs, longer life, decrease painMeet people where they’re at! Episode 13Context matters, the answer is to probably do a little bit of bothThe MBSC Myzone challenge - Understand your heart!People don’t really care about the prizes, people are competitive by nature, wants to compete and wants to be recognized for itThe MBSC Spring Seminar attend In-person or Virtual Sign Up by Jan 18th for the Early Bird Discount!Book of the Week:Brendon: The Book of Joe: Trying Not to Suck at Baseball and Life by Joe Maddon, Tom Verducci, et al.Kevin: How to Raise Kids Who Aren't Assholes: Science-Based Strategies for Better Parenting - from Tots to Teens by Melinda Wenner Moyer

Show Notes:15 year Anniversary of the Strength Coach Podcast!Get the exclusive "40 Mistakes, 40 Years" with Michael Boyle episode here: https://50for50.aweb.page/p/77df8889-82e1-4b7a-ae7b-9ee5d237759ePodcasting before it was coolBe Like the Best Book (and corresponding workbook)What it means to have a mentor like Michael BoyleThe more I give the more I seem to get in returnWhat is Anthony currently working on: 50 for 50Book of the Week:Brendon: Dopamine Nation by Anna LembkeAnthony: Building a Story Brand by Donald Miller and Do the Work by Steven PressfieldKevin: Be Like the Best by Anthony RennaWhere to find Anthony:Continue FitStrength Coach Podcast50 for 50@antrenna