building a PROFITABLE personal brand changed everything I EP 69

Get The Content CEO Playbook here: https://fos.now/yt-gd-discover-the-content-ceo-playbookWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-528In this breakdown, I walk through the complete Content CEO strategy that helped me build businesses focused on trust, distribution, and leverage instead of constant chaos.You’ll see how I overcome the 4 limiting beliefs that keep CEOs stuck, plus the exact Content CEO Stack I use to systematize everything.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-528Video title ideas (for the algo):How to Make Profitable Content for Any BusinessCopy This Content Strategy, It’ll Blow Up Your BusinessIf I Were a CEO in 2025, This Is How I’d Build My Brand (Full Playbook)Creating Content Like This Gives You an Unfair Advantage in BusinessConnect with me:My website: https://fos.now/yt-founder-os-528Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:24 - Old CEO Vs. Content CEO01:42 - Authority Engine04:28 - Content Waterfall System9:25 - Content to Revenue Bridge13:47 - Team Multiplication System#onepersonbusiness #creatoreconomy #entrepreneurship

Get The Founder Flow State here: https://fos.now/yt-gd-discover-the-founder-flow-state-1Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-527Most of you have productivity completely backwards. I know because I hear it from 87% of founders in my online community on a weekly basis. The harder you work, the less you achieve.In this breakdown, I walk through the complete 28-page Flow State Protocol that helped me go from working 80-hour weeks to 4 hours per day while my business grew 10X.You’ll see the neuroscience behind flow state, why your brain becomes 500% more productive automatically, and the specific 4-hour deep work protocol I use every morning.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-527Video title ideas (for the algo):how to easily enter flow state on commandHow I Work 4 Hours a Day Using Flow StateThe Science of Flow State for EntrepreneursWhy Flow State Is Your Competitive AdvantageThe Flow State Protocol That 10X’d My ProductivityConnect with me:My website: https://fos.now/yt-founder-os-527Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:45 - What Is Flow State?04:40 - The Flow Cycle06:28 - The 4-Hour Deep Work Protocol09:40 - The Pre-Flow Routine10:24 - The Flow Maintenance System12:05 - The Deep Work Amolifiers16:38 - The Flow State Troubleshooting Guide18:22 - What To Do In The Flow State19:46 - 30-Day Flow State Challenge20:10 - The Flow State Community#onepersonbusiness #creatoreconomy #entrepreneurship

Get The Performance Improvement Plan here: https://fos.now/yt-gd-discover-performance-improvement-planWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-526In this breakdown, I walk through the 3-stage firing framework I use to handle difficult personnel decisions without being cruel. This approach helped me learn that the fastest way to hurt your good people is to keep the wrong people around.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-526Video title ideas (for the algo):How I Fire Fast Without Being CruelThe Founder’s Guide to Firing Without GuiltHow to Fire Someone Without Being a D*ckWhy I Fire Fast and Hire Faster (The Complete System)The 3-Stage Framework for Firing People RespectfullyConnect with me:My website: https://fos.now/yt-founder-os-526Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:40 - Yellow Stage: Radical Candor Warning02:10 - Orange Stage: Performance Improvement Plan05:44 - Red Stage: The Actual Firing#onepersonbusiness #creatoreconomy #entrepreneurship

Get my YouTube Video OS - The Killer AI System: https://fos.now/yt-gd-discover-killer-ai-youtube-video-os-1Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-525Get access to Poppy AI here: https://start.getpoppy.ai/mattgrayIn this breakdown, I walk through the AI content system that took me 4 years to perfect. You’ll see my complete workflow using tools like Poppy.ai and Claude, plus the Content Waterfall framework I use to create consistent, high-quality content while running multiple businesses.Video title ideas (for the algo):How to Create Content the Easy Way (With AI)How I Built a Scalable Content Machine Using AI + Simple SystemsHow I Create High-Quality Content Every Week (Without Burning Out)How to Make a Killer YouTube Video With AI (to Blow Up Your Channel)How I Make Content the Easy Way (While Running an 8-Figure Business)Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-525Connect with me:My website: https://fos.now/yt-founder-os-525Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray#onepersonbusiness #creatoreconomy #entrepreneurship

Get The 30-Day CEO Transformation: https://fos.now/yt-gddiscover-the-30-day-ceo-transformationWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-513In this breakdown, I walk through the 8 systems I built that helped me reduce my involvement in daily operations — without losing momentum. These systems played a key role in helping me transition from 70+ hour weeks to a more flexible schedule, all while the business continued to grow.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-513Video title ideas (for the algo):How To Build A Business That Runs ItselfHow I Built a Business That Runs Without MeFrom 70 Hour Weeks to 4 Hour Days (My Framework)How to Remove Yourself From Operations (Without Everything Falling Apart)Connect with me:My website: https://fos.now/yt-founder-os-513Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:31 - System 1: Decision Architecture02:24 - System 2: Communication Firewall 05:00 - System 3: Delegation Framework07:01 - System 4: Approval Matrix08:39 - System 5: Information Dashboard10:06 - System 6: Escalation Protocol11:30 - System 7: Automation Stack13:02 - System 8: The Replacement Test#onepersonbusiness #creatoreconomy #entrepreneurship

Get The Reality Distortion Playbook: https://fos.now/yt-gd-discover-the-reality-distortion-playbookWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-507In this video, I break down Steve’s 5 core elements he used throughout his career to sell anything to anyone. After reading over 10 books on his marketing, sales, and presentation skills, I’ve dissected the exact blueprints you can apply in your business today.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-507Video title ideas (for the algo):How to Create Content That ConvertsHow Steve Jobs Saved Apple in 90 DaysHow to Build a Personal Brand (That Converts)The Secret Blueprint That Changed Apple ForeverHow to Build a Personal Brand (Without Paid Ads)How to Sell Anything to Anyone (Steve Jobs’ Secret)Everything Steve Jobs Can Teach You About BusinessHow to Build a Personal Brand (The Founder-Led Advantage)Connect with me:My website: https://fos.now/yt-founder-os-507Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:53 - Values-Based Selling06:06 - Keep it Insanely Simple08:36 - The Rule of 311:17 - Why Energy Matters17:57 - Founder-Led Brand#onepersonbusiness #creatoreconomy #entrepreneurship

Get my 7-Day Media Empire Blueprint here: https://fos.now/yt-gd-discover-7-day-media-empire-blueprintWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-505In this behind-the-scenes look, you’ll see the real creative process of building a profitable personal brand. From the mountains with my designer, we break down the authenticity vs. polish balance, why “no scripts” creates better content, and how to make your brand feel like a magazine cover.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-505Video title ideas (for the algo):The Creative Process Behind Building a Personal BrandThe Real Process of Building a Profitable Personal BrandHow to Build a Profitable Personal Brand (Behind the Scenes)How I Actually Build My Personal Brand (Behind the Scenes)Building a Personal Brand That Converts (What Nobody Shows You)Connect with me:My website: https://fos.now/yt-founder-os-505Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray#onepersonbusiness #creatoreconomy #entrepreneurship

Get my Offline Founder Playbook here: https://fos.now/yt-gd-discover-the-offline-founder-playbookWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-502Pretty people, good espresso, nice light music, no distractions. This is how I built a business that works better when I’m offline.In this behind-the-scenes look, you’ll see the real systems architecture that lets me disappear for months while my business scales. From design guidelines and brand standards to motion templates and content playbooks - this is The Holding Company Method in action.Get my Founder Flow Playlist here: https://fos.now/yt-spotify-founder-flow-502Video title ideas (for the algo):a cozy and productive day in my life (as a CEO)I Built a Business That Works Better When I’m OfflineI Designed a Business That Works Better When I’m OfflineI Designed an 8-figure Business That Works Better When I’m OfflineHow I Built a Business That Works Better When I’m Offline (The Holding Company Method)Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-502Connect with me:My website: https://fos.now/yt-founder-os-502Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray#onepersonbusiness #creatoreconomy #entrepreneurship

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-501In this vlog, you’ll see the real behind-the-scenes of how I built a business that works better when I’m offline.From Amsterdam to the Dolomites to Norway, this is what happens when you take your designer on a soul trip.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-501Video title ideas (for the algo):A Creative Month in the Most Beautiful Places on EarthHow to Make Life So Fun You Don’t Even Have Time to Scrolli actually chased my dreams for 27 years (this is what happened)How to Make Life Feel So Free You Don’t Even Think Work Is WorkPOV: You’re Building a Personal Brand in the Mountains of EuropeConnect with me:My website: https://fos.now/yt-founder-os-501Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray#onepersonbusiness #creatoreconomy #entrepreneurship

Get my Personal Board Meeting Template here: https://fos.now/yt-gd-discover-board-meetingWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-61In this video, I walk you through my personal board meeting system - the monthly reflection and goal-setting process that helps me stay on track for $1M+ years. You’ll see my actual July board meeting, including my ikigai framework, personal board of advisors, and the “one big domino” strategy.Get my 21 Days of Profit Acceleration here: https://fos.now/yt-em-21-days-of-profit-accelerationVideo title ideas (for the algo):I do this every month to stay on track for profitdo this every month and watch your life fall into place ️how to build a well-balanced life (in just 1 hour a month)do this once a month & watch how people treat you differentlystop setting useless goals and use this monthly checklist insteada monthly checklist to keep you 12 months ahead of everyone elseyou’re wasting 80% of your potential every month here’s how i fixed itConnect with me:My website: https://fos.now/yt-founder-os-61Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgrayWant to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-71#onepersonbusiness #creatoreconomy #entrepreneurship