557: What the heck is a pipeline? with Michael Katz

In today's conversation with web designer, Alex Vita, we covered the state of photography in 2026, whether creative pros need a web site and how Alex gets himself on podcasts. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

I just love sharing the creative ways my people are using AI. So in today's episode, I'm talking with creative strategist, Kate Purcell, about how she augments her own creative services to do things for her clients that she could never afford to do before. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

You don't have to be a content machine to have a content eco-system. You just have to start with one key idea and then build on it. That's what messaging strategist, Stacy Eleczko is doing and she shares how in today's episode. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you've been wondering what exactly is a pipeline, today's episode of the Marketing Mentor Podcast is for you. I welcomed back Michael Katz of Blue Penguin Development for a conversation that, of course, wound its way over to AI as well. So if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

So you're posting on LinkedIn but nothing's happening – yet. Maybe what you need is a "content eco-system." Copywriter, Val Roskens Tews, has built a very robust and connected one and that's what she's sharing in today's episode. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.    

I just love Allegra Goodman's new book, "This Is Not About Us." In it, there's a chapter called "$" which is all about you – your dread of talking money and your fantasies about being ghosted by clients. So I just had to comment on this story — and read a few excerpts aloud. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

There's a lot of uncertainty out there lately – have you noticed? That's why, in today's solo episode, I shared a few new ideas about how to invoke trust to counter the unknown – not only trust in yourself, in the marketing process and in me. But also how to build trust in the minds of your people, your market, your network. So if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you want to grow your network on LinkedIn, but find the platform's algorithm confusing, today's episode is for you. I'm talking to Brenden Delarua, a growth marketing strategist, about how he built his following to 10,000, about AI, about how he listens to the market and more! And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If creating content feels hard, forced, or inconsistent, this episode is for you. Copywriter Val Roskens Tews shares her simple "Butterfly Strategy"—a practical way to turn everyday moments into authentic content, real connections, and paying clients. It's a refreshing, doable approach that makes showing up feel natural instead of overwhelming. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you know you should do an email newsletter, but you have no strategy, no list, no ideas and no plan, this episode is for you. Messaging strategist Stacy Eleczko launched hers in exactly that situation — and what happened next might just surprise you. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.