The Lift: Executive Leadership for Organizational Change podcast

Stop announcing, start persuading: Getting commitment over compliance with Dr. Jay Conger

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Most leaders think persuasion is a pitch. Jay Conger has spent his career proving it’s something else entirely — and that the difference explains why most major change initiatives quietly fail.

Jay grew up watching his father host world leaders from Queen Elizabeth to Nikita Khrushchev as a deputy at the State Department. Those dinner table stories became the foundation for a career studying what actually makes people follow you.

Topic Highlights:

– Why compliance gets you through the quarter and can cost you your best people first

– How one unscripted moment can build or destroy your reputation faster than any strategy deck

– The move that separates leaders who get commitment from those who only get compliance

– How to persuade a skeptic without arguing via the small-pilot approach

Guest Bio:

Jay Conger is a professor at the McKenna School of Business at Claremont McKenna College and one of the world’s leading researchers on leadership, influence, and persuasion. He has advised executives and organizations across industries for decades.

Episode Links:

Dr. Jay Conger on LinkedIn

The Persuasive Leader (Jay’s book)

Busting Three Common Myths of Change Management (Bain study)

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