Array Digital: Driving Law Firm Success Through Marketing & Strategy

In this engaging conversation, Bill Umansky and Kevin Daisey discuss various aspects of business, marketing, and the legal industry. They explore the significance of company culture, the impact of private equity on law firms and SEO companies, and the importance of understanding client needs. The discussion also touches on the journey into marketing, the role of branding, and the strategies that successful firms employ to thrive in a competitive landscape.🎧Check it out wherever you listen to podcasts!Become a supporter of this podcast: https://www.spreaker.com/podcast/the-lawman-s-lounge--4267400/support.

In this engaging conversation, Bill Umansky and Caleb Payne explore the intersection of personal interests and professional aspirations in the legal field. They discuss Caleb's journey into law, the challenges of building a law firm, and the importance of finding purpose in legal work.The conversation delves into the emotional rewards of winning cases for deserving clients and the balance between practicing law and managing a business. Throughout the discussion, they emphasize the significance of specialization, client relationships, and encouraging future generations to pursue their passions in the legal profession.🎧Check it out wherever you listen to podcasts!Become a supporter of this podcast: https://www.spreaker.com/podcast/the-lawman-s-lounge--4267400/support.

In this episode of The Lawman’s Lounge, attorney Lee Rudin joins Bill and together, they explore why assertiveness and confidence are essential in negotiations, and how humor, simplicity, and direct communication can shift the balance of power.From personal experiences to practical strategies, Rudin and Umansky break down the art of negotiation, showing why being “polite” isn’t always the path to justice.🎧Check it out wherever you listen to podcasts!Become a supporter of this podcast: https://www.spreaker.com/podcast/the-lawman-s-lounge--4267400/support.

In this episode of Lawman’s Lounge, Rich Newsome joins Bill Umansky for a candid conversation about the evolution of trial law, the challenges of building a firm, and the power of mentorship. From his journey as a federal prosecutor to founding Trial School, Rich shares insights on resilience, niche specialization, and the future of legal advocacy in a tech-driven world.🎧Check it out wherever you listen to podcasts!Become a supporter of this podcast: https://www.spreaker.com/podcast/the-lawman-s-lounge--4267400/support.

In this episode of The Lawman's Lounge, host Bill Umansky sits down with Mark Savoy - Managing Attorney and Partner at Colorado Legal Defense Group. Mark shares his unconventional path from unpaid intern to leading one of Colorado’s fastest-growing criminal defense firms. They dive into lessons from law school, the pivot from prosecution to defense, and what it takes to scale a firm from $2.5M to $4.5M. It’s a candid, inspiring look at grit, growth, and the power of knowing when to switch sides.🎧Check it out wherever you listen to podcasts!Become a supporter of this podcast: https://www.spreaker.com/podcast/the-lawman-s-lounge--4267400/support.

In this special live episode from Lex Summit 2025, The Lawman's Lounge welcomes Filevine’s visionary co-founder Nate Morris for a candid, forward-looking conversation on the evolving identity of lawyers in the age of artificial intelligence.AI is changing everything, from how lawyers work to what it even means to practice law. If you're in the legal space, you're going to want to hear this!🎧Check it out wherever you listen to podcasts!Become a supporter of this podcast: https://www.spreaker.com/podcast/the-lawman-s-lounge--4267400/support.

This week, Seasoned legal marketing leader Steve Smith breaks down how plaintiff firms pick torts, acquire cases, and build co-counsel relationships to drive predictable growth and mitigate risk through diversification. From Roblox to microplastics, Steve guides us through the trends shaping mass tort law🎧Check it out wherever you listen to podcasts!Become a supporter of this podcast: https://www.spreaker.com/podcast/the-lawman-s-lounge--4267400/support.

This week Nequosha Anderson joins The Lawman's Lounge to share practical legal strategies that help creatives and entrepreneurs protect their brilliance. As a business and IP attorney with more than a decade of experience, Nequosha explains how trademarks, copyrights, and brand asset planning let creators monetize ideas securely and build lasting legacies. She also speaks candidly about the emotional labor women face in business - the need to be seen beyond status, to have issues acknowledged, and to bridge gaps in connection that current enterprise tools and information access can amplify. This episode blends clear legal guidance with human-centered reflections on recognition, value, and sustainable creative careers.🎧Check it out wherever you listen to podcasts!Become a supporter of this podcast: https://www.spreaker.com/podcast/the-lawman-s-lounge--4267400/support.

Kristen David hit me with a reminder: “Who shall do what by when?”That’s leadership in one line. No excuses. No confusion. Just accountability. You stick to that, and you’ll get results — in your firm, your team, and even at home. Full conversation on The Lawman’s Lounge.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-lawman-s-lounge--4267400/support.

Jay said something that hit me hard: this is the worst AI will ever be.Let that sink in.Most people are still playing catch-up, debating whether it’s hype. Meanwhile, the ground is shifting under all of us. You can’t ignore it. You can’t outwork it. You’ve got to learn how to use it—or get left behind.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-lawman-s-lounge--4267400/support.