#75 Sanna Suvanto-Harsaae - Posti's IPO, why CEOs fail, strategy mistakes, AI’s real impact

Sanna Suvanto-Harsaae is one of the most respected business leaders in the Nordics, chairing companies like Finnair, Posti, and BoConcept. She returns for a third time to discuss good vs great leaders, “founder mode”, managing crises, making difficult decisions, the importance of focus and judgment, and the real impact of AI on business.Learn more:https://generogrowth.com https://www.linkedin.com/in/sannasuvantoharsaae/(0:00) Introduction(0:33) Posti’s turnaround and IPO(5:50) Why companies struggle to focus(10:35) How Sanna evaluates leadership teams(15:18) Why CEOs fail and how to make difficult leadership changes(24:10) Self-leadership and founder mode(38:15) Finnair, crisis management and setting the strategy (51:20) Nordic co-operation, opportunities and becoming “hedgehogs”(57:35) The real impact of AI, human judgment and the future of work

Axel Ahlström sits at the intersection of manufacturing and technology. After working with major industrial companies in private equity, he co-founded Kvanted, a new 70M€ industrial deep tech VC fund.We talk about the future of manufacturing in Europe, what it’s like to start a new VC fund, robotics hype vs reality, deep tech investing, green and red flags in startups, and more.(0:00) Introduction(0:30) Axel’s background: engineering, consulting and private equity(3:25) The idea behind Kvanted(8:17) European innovation and why Zurich became a focus(12:45) Starting a new VC fund(22:15) Robotics hype vs reality(28:05) Industrial manufacturing and the role of startups(38:17) Why Europe needs manufacturing(42:00) What Axel looks for in startups: green flags and red flags(51:37) Contrarian beliefs, lessons learned, and career adviceLearn more:https://generogrowth.comhttps://www.kvanted.comhttps://www.linkedin.com/in/axel-ahlstr%C3%B6m-22b9372b

How do you profitably grow from zero to 13,5M€ in revenue, with just 20K€ in funding? We sat down to discuss this with Timo Uotila, who co-founded Ebike Center with his brother in 2023. We talk about entrepreneurship, common mistakes, lessons learned, building a premium brand, and navigating crises along the way.Learn more:https://generogrowth.com https://ebikecenter.fi/https://www.linkedin.com/in/timo-uotila-215535200/(00:00) From idea to market leader: the Ebike Center story(06:28) Mastering cash flow and inventory with no external funding(09:47) Trust and collaboration: building a company with your brother(12:02) How Ebike Center reacted to a major policy change(17:45) Proactive marketing: turning crisis into market leadership(23:44) From sales to marketing: building strong agency relationships(30:52) Investing heavily in conversion and in-store experience(38:32) Hiring top talent and preparing for international expansion(45:48) Avoiding blame and building self-awareness as a founder(50:35) Why obsession with detail drives long-term success

eEquity is one of the Nordics’ most active e-commerce investors. We sat down with partner Aida Jammal to discuss what it really takes to build a strong consumer brand in today’s market. We cover customer obsession, competing with low-price Chinese players, the financial metrics investors look for, common mistakes, how to think about discounting, and more.(0:00) Introduction(0:27) eEquity’s background and strategy(3:35) The current state of e-commerce(8:35) Unit economics, growth vs profitability(13:25) What a “dream P&L” looks like(23:13) Green and red flags, looking beyond metrics(34:03) What founders need to focus on(41:14) Discounting and customer obsession(49:00) Influencer brands, competing with Temu ja Shein(57:48) The future of e-commerce in the NordicsLearn more:https://generogrowth.com https://www.eequity.se/se.linkedin.com/in/aidajammal

Kim Väisänen co-founded and led Blancco, turning it into a global leader in data erasure software and 60M€ exit. Since then he’s made 140+ startup investments and helped countless companies grow as an advisor and board member. We talk about mistakes and lessons learned, what Finland’s Shark Tank is really like, why sales is critical for success, and much more.Learn more:https://generogrowth.com https://www.linkedin.com/in/kimvaisanen/[email protected]

Tom took his first startup public as CEO, later held exec and board roles in PE-backed companies, and now invests in early-stage companies through Sandwater, the VC firm he founded and raised a 125M€ first fund for.We talk about what it takes to build a successful startup, the future of AI and robotics, mental health, and why climate investing isn't dead.Learn more:https://generogrowth.com https://www.sandwater.comhttps://www.linkedin.com/in/tom-even-mortensen-27b7453(0:00) Introduction(1:15) From startup to IPO(7:10) Putting yourself in position to succeed(10:32) From operator to investor(15:44) Energy demand and the future of climate investing(23:55) How robotics will transform society(32:47) Finding new investments(38:44) Innovation and tech in Europe(47:38) Investment criteria, mental health, advice for founders

In just four years, Nimlas Group scaled from 1.5 to 10 billion SEK while maintaining strong profitability. CEO Christoffer Järkeborn joins us to discuss leadership, why profitability matters, managing a group of 130+ companies, why managers need to get out of the office, and more.Learn more:https://generogrowth.com/ https://nimlasgroup.com/https://www.linkedin.com/in/christoffer-j%C3%A4rkeborn-1670b72/(0:00) Introduction(0:30) From politics to PE-backed hypergrowth(6:40) Why efficiency and profitability matter(15:10) Nimlas’ operating model explained(21:25) “Recession is for others”(28:15) Building a culture of real collaboration and healthy competition(36:10) 'Get out of the office' and other leadership lessons(40:10) Bureaucracy and the danger of big head offices(48:00) AI and the future of practical work(57:25) How Nimlas buys and starts companies(1:02:00) Clarity, speed, and energy

Erik Modig is a researcher, author, speaker, and entrepreneur. He returns to the podcast to discuss the death of the marketing funnel, the issues with ROI, what it really takes to build thought leadership, and the thing that separates world-class CMOs from the rest.Learn more:https://generogrowth.com/ https://www.marketinglevels.com/https://www.linkedin.com/in/emodig/(0:00) Intro(1:08) Is the marketing funnel dead?(12:20) The ROI dilemma in digital marketing(20:02) Useful metrics(30:30) Moving beyond numbers and world-class CMOs(41:30) Thought leadership: why it matters and why it’s hard(52:25) Choosing the right channels, why slogans fail, and career advice

Klarna is one of the world’s most successful startups. We sat down with Head of Nordics Björn Bryngelson to discuss the company’s growth journey, making big bets, attracting top talent, and common misconceptions about Klarna.Learn more:https://www.klarna.com/https://generogrowth.com/ https://www.linkedin.com/in/bj%C3%B6rn-bryngelson-b0b80310/(0:00) Introduction(0:30) Why Björn joined Klarna(5:08) Consumer behavior and user experience(7:57) Key decisions for driving growth(14:03) Entering and succeeding in the US(19:02) Rebranding Klarna and building a bold global brand(23:38) Competing by providing value(27:39) Making big bets and moving fast(30:24) Nordic advantages in building startups(33:03) How Klarna uses AI(38:38) Attracting top talent(43:38) Misconceptions about Klarna and closing thoughts

Enfuce is a fast-growing fintech with a bold goal of becoming the #1 issuer processor in Europe and reach billions in ARR. We sat down with co-founder and co-CEO Monika Liikamaa to talk about what it takes to build a successful startup in a conservative industry: earning trust, hiring top talent, and moving fast while doing the right thing. We also talked about entrepreneurship as a mindset, the stress of building a company, and how small teams can do big things.Learn more:https://enfuce.com/https://generogrowth.com/https://www.linkedin.com/in/monikaliikamaa/(0:00) Introduction(0:30) Fintech and the insight behind starting Enfuce(9:10) Earning trust in a conservative industry(14:37) Why Monika became an entrepreneur(30:33) Building a top team and attracting early talent(42:23) Compliance, fraud, and doing things right(49:15) The future of fintech and reaching 250M€ ARR