Rolf Ladau is the CEO of Paulig, a 148-year-old family-owned food company. We discuss the fundamentals of consumer branding, growth playbooks, the business case for sustainability, how Santa Maria grew to become the European leader in Tex-Mex and more.
Learn more:
https://paulig.com/
https://generogrowth.com/
https://www.linkedin.com/in/rolf-ladau-458b892
(0:00) Introduction
(1:10) Working at Unilever, P&G, Coca-Cola and more
(4:15) How to build and maintain world-class consumer brands
(11:40) Do brands spend too little on marketing?
(14:25) Becoming the CEO of Paulig
(20:30) Santa Maria’s growth journey, playbooks, and the future of snacking
(33:07) How Paulig has succeded for 148 years
(40:15) The art and science of brand positioning
(46:05) Feedback loops and learning from mistakes
(49:33) The business case for sustainability
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