FlowPaper Marketing Campaign Application with Erik Engström

Today we’re digging into a conversation that every maker, laser owner, and creative entrepreneur needs to hear — the difference between a scrappy side hustle and a real-deal small business. I’m your host, Alisha Pate, and James is here with me at the ranch as we break down the mindsets, the money, the misconceptions, and the messy middle of it all. Is personalizing a blank really worth what we charge? Dang right it is — and we’re going to tell you why. Spoiler alert: if you’re still treating your shop like a hobby, that may be exactly what’s holding you back. This episode is brought to you by our amazing sponsors: GS2 Awards & Trotec, Haotian Laser, and Phantom CNC — trusted names powering makers like you. Let’s talk shop — and let’s get real.

Thinking about leveling up your shop with a big-ticket item like a UV printer? In this episode, I break down how I decided to pull the trigger on a major equipment upgrade—and what you need to consider before you do the same. From crunching the numbers to sizing up demand, we’ll explore the must-knows for making smart, regret-free investments in your business. Tune in for real talk from the shop floor!

Welcome back to The Laser Lounge at Pate Ranch, the podcast where we talk all things laser engraving, making, and running a successful business in the maker world. I’m your host, Alisha Pate, and today we’re diving into a topic that can make or break your business—opportunity cost. Every decision you make in your shop—whether it’s taking on a new custom order, buying a new machine, or spending time learning a skill—comes with a hidden cost. What are you giving up by saying ‘yes’ to one thing over another? Are you making choices that actually grow your business, or are you stuck spinning your wheels on low-value work? In this episode, we’re breaking down how opportunity cost plays into pricing, time management, and business growth—so you can make smarter decisions that move you forward instead of holding you back. Let’s talk about what’s really costing you money in your business… and how to fix it!

"Welcome to today's episode of The Laser Lounge Podcast! I'm thrilled to have a special guest joining us — Jeff Stockton, an expert in the art of firearm engraving. With years of experience, Jeff has mastered the craft of transforming firearms into true works of art, blending precision, creativity, and tradition in every piece he engraves. Today, we'll dive deep into the world of firearm engraving, exploring the techniques, challenges, and stories behind his incredible work. Whether you're a seasoned engraver, a laser enthusiast, or just curious about this unique art form, you're in for a treat. Let's get started!"

Welcome to "Targeting Success: Strategies to Win Over Your Next Client" with James Pate! In this session, we'll dive deep into the art of client acquisition. Whether you're a seasoned professional or just starting out, this livestream is designed to equip you with proven techniques and fresh insights to help you identify, attract, and secure your ideal clients. Together, we’ll explore targeted strategies that go beyond generic marketing, ensuring you can confidently connect with the right clients, build lasting relationships, and ultimately drive your business forward.

We're excited to have a special guest from the woodworking and laser community. Amanda Schwarz, recently added a UV galvo laser to her workshop, and we're here to dive into her journey with it. We'll explore how this addition has impacted her workflow, efficiency, and ultimately, her bottom line. Whether you're a seasoned maker or just starting out, you won't want to miss her insights and experiences. Join us as we discuss the transformative power of innovation in the workshop!

Mae Armstrong and I will be interviewing Erik Engström from FlowPaper. If you are not familiar with this tool it is excellent. Mae and I are both using this feature with our B2B clients. This is something you will want to see and a new great way to communicate with your client your shop offerings. You are going to want to watch this one lizards. https://flowpaper.com/ https://flowpaper.com/demo/#brochure

Excited to announce a live working session with Mae Armstrong tomorrow! She's a total rocktstar and whipped up a FREE Adobe Express template specifically for us laser enthusiasts (no need to reinvent the wheel!). We'll be diving deep into creating a killer catalog from scratch, then taking it to the next level with a special Flowpaper add-on. This is a hands-on project, so get ready to learn and create something awesome together! Want to unlock even more features sing Flow Paper? Erik from Flow Paper just dropped a sweet deal for Laser Lounge members – 40% off a subscription! Just complete your online order, shoot them an email, and they'll give you a refund after the purchase. Easy peasy! See you all tomorrow for the laser catalog extravaganza!

Welcome to 'Glowing Creativity: Crafting Neon Laser Signs' Join us as we delve into the craft of making laser engraved neon signs. In this episode, we're thrilled to have Jenna Musgrave, a seasoned artisan in neon sign making, sharing her expertise with us. From design concepts to the delicate balance of art and technology, Jenna will guide us through the intricate process of bringing visions to life through laser engraving techniques. Whether you're a seasoned creator or an aspiring enthusiast, get ready to ignite your passion for neon sign making with Jenna Musgrave on 'Glowing Creativity: Crafting Neon Laser Signs'.

We will have as special guests two hat guru's and talk about the do's and don'ts for making a perfect hat. We will also talk about the upcoming trends in materials and hat selection. This is a great opportunity to listen in and hear some useful tips from two successful hat companies. You don't want to miss this one.