From Etsy to Empire: Dylan Jahraus’ 7-Figure Pivot

Can we get real for a second?So many entrepreneurs are waiting to feel "ready." Waiting for the right gear, the right timing, the right confidence. But here's the thing… you’ll never have enough.In this short but mighty episode, I’m sharing a powerful snippet from a past conversation with my friend Ken Coleman—also known as America’s Career Coach—and whew, it’s a gut check.We talk about:The myth that you need more experience, tools, or permission to start.Why being uncomfortable is part of the assignment if you’re growing.The real truth about imposter syndrome (spoiler: it never goes away).And my personal “3 M’s” that I lean on when the fear tries to creep in.This is a message for anyone who’s sitting on a dream because they’re afraid of being judged, failing publicly, or starting messy.Let me remind you: people will always have an opinion—whether you sit on the couch or start that business, whether you win or fail. So if you’re going to be judged anyway, you might as well be judged while chasing your purpose.Let’s normalize failing forward. Let’s normalize standing up after getting knocked down—again and again. Because the people you see “winning” didn’t avoid failure… they just kept getting up.The next time fear whispers, “Who are you to do this?” I want you to flip it and ask, “Who am I not to?”This episode is a short pep talk, a rally cry, and a reminder that your purpose doesn’t need permission.Let’s stop waiting. Let’s start doing.Click play to hear all of this and:[00:36] Why we believe we need more than we actually do to start[01:19] “You’ll never feel like enough”—what we must accept to grow[01:52] People will always have opinions—do it anyway[02:56] The truth about getting knocked down (and getting up again)[03:43] The 3 M’s that helped me move past imposter syndrome[04:24] Why your message, your medium, and you still matter🎧 Listen to the full episode with Ken Coleman, How Fear is Getting in the Way of Your Success, >>HERE<<Connect With Ken Coleman:Ken Coleman is America’s Career Coach and the #1 national bestselling author of From Paycheck to Purpose and The Proximity Principle. As the host of The Ken Coleman Show, he helps listeners discover the work they were born to do and provides practical advice on how to land their dream jobs. With years of experience interviewing thousands of callers, Ken offers transformative insights on purpose, fear, and calling. He’s a trusted voice in personal development and a key member of the Ramsey Solutions team, known for empowering people to live meaningful and fulfilling lives through purposeful work.📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode590Join my free, no-pitch live class called 3 Money Beliefs That Made Me Millions, and I’m sharing the exact mindset shifts that helped me go from million-dollar years to million-dollar months.Save your seat -> JasmineStar.com/millions

When life threw Dylan Jahraus a curveball, she didn’t fold—she built a 7-figure business instead.From climbing the corporate ladder to becoming a stay-at-home mom, to scaling a multi-million-dollar Etsy shop and pivoting into digital education, Dylan’s journey is packed with lessons in resilience, reinvention, and unapologetic growth. 🙌In this episode, she shares:How she scaled to $2M+ in under 2 yearsWhy she walked away from physical productsHer biggest hiring mistake (and what she’d do differently)The mindset shifts that gave her peace and profitIf you’re ready to lead with intention, build systems that support your life, and grow without burning out, this one’s for you.Click play to hear all of this and:[04:00] Why Dylan walked away from a successful corporate career (even when it didn’t make sense)[11:32] The moment she knew she had to pivot from Etsy to digital education (and how she made the leap)[21:15] What she learned from hiring too fast and the cost of misalignment in team culture[32:49] How automation helped her regain her time and scale to multiple 7-figures[43:00] Why Dylan says the goal isn’t work-life balance—it’s building a business that supports your LIFE[50:27] Dylan’s #1 advice for entrepreneurs who feel stuck in the “scattered zone”Listen to Related Episodes:How I Scaled My Personal Brand to 7 FiguresConnect With Dylan Jahraus:Dylan Jahraus is a multi-7-figure entrepreneur, former corporate professional, Etsy shop owner, and founder of a digital education company teaching others how to build successful online businesses. She’s known for her systems-first approach and passion for helping women scale sustainable income streams. You can learn more at dylanjahraus.com or follow her on Instagram @dylanjahraus.Download Dylan’s *Organic Growth Mastery Checklist ,* your ultimate guide to building authority and scaling revenue without relying on ads.For full show notes, visit jasminestar.com/podcast/episode589Join my free, no-pitch live class called 3 Money Beliefs That Made Me Millions, and I’m sharing the exact mindset shifts that helped me go from million-dollar years to million-dollar months.Save your seat -> JasmineStar.com/millions

Ever felt scared to put yourself out there or wondered, “Who am I to be visible?” This episode is for you.Recorded live at the Powerhouse Women event, this panel conversation dives deep into the emotional side of building a personal brand. Joined by Krista Williams (Almost 30) and Lori Harder (Earn Your Happy), we talk about showing up online—even when you’re tired, scared, or doubting yourself.You’ll hear how to reveal the next version of yourself, navigate judgment (especially your own), and create content from overflow—not obligation. We also share practical tips for batching content during high-energy moments and honoring the seasons when you need rest.If you’ve been holding back or waiting until you “feel” ready… let this conversation be the push you didn’t know you needed.Click play to hear all of this and:[01:12] Why this panel offers a unique perspective on personal branding and online visibility[02:02] What it means to reveal the next version of yourself—even when it’s messy and uncertain[05:35] Showing up consistently online during seasons of self-doubt and burnout[07:12] Navigating burnout after a big launch and staying aligned with a larger mission[08:27] A practical strategy for batching content during high-energy creative moments[10:40] Letting go of judgment and embracing unapologetic authenticity[14:10] Cultivating the audacity to be seen and confidently ask for what you wantListen to Related Episodes:How to Create a Community That Sells For You with Lindsey Schwartz🎤 Guest Information:Lindsay Schwartz – Founder of Powerhouse Women, host of the Powerhouse Women Podcast, community builder and event visionary who creates empowering spaces for ambitious women.Krista Williams – Co-host of the Almost 30 podcast and author of “You’re Not Almost 30.” She’s known for her vulnerability, post-divorce metamorphosis, and helping women navigate transformation.Lori Harder – Serial entrepreneur, founder of Lite Pink, and host of Earn Your Happy. Lori brings deep wisdom and raw honesty around building businesses from personal pain and turning it into purpose.For full show notes, visit jasminestar.com/podcast/episode588Join my free, no-pitch live class called 3 Money Beliefs That Made Me Millions, and I’m sharing the exact mindset shifts that helped me go from million-dollar years to million-dollar months.Save your seat -> JasmineStar.com/millions

Ever feel awkward when it’s time to sell? 😬 Same. But what if you had a proven 8-step sales framework that took our team from zero experience to a 60% close rate?In this episode, I share the exact process we used to build confidence, train our team, and sell everything from masterminds to coaching programs—without feeling sleazy.You’ll learn how to isolate desire, avoid common sales mistakes, and create a process that works for any offer (yes, even hot dogs 🐶🌭).Let’s ditch the awkward and sell with heart, strategy, and results. 💥Click play to hear all of this and:[00:00] Why understanding deep customer desire transforms how you sell[00:54] Childhood story: Watching kids sell chiclets at the border taught me this powerful sales lesson[04:16] Our close rate went from 20% → 60% (here’s how we did it)[05:16] Step 1: Isolate their desire — people buy a result, not your offer[06:09] The real reason people want to make $10K/month—it’s not just about money[08:15] Why most people fail at selling (and how this framework fixes it)Listen to Related Episodes:The Truth About Building a Sales Team: A Behind the Scenes LookFrom Objections to YES: The High-Ticket Sales Secrets You Need with Shelby SaapThree Sales Strategies to Increase Your RevenueHow To Increase Your Sales by Uncovering Your Dream Client’s Needs and DesiresTo learn more about The Consistent $10K, DM me “10k” on Instagram and I’ll send you the details to see if the program may be the right fit for you!For full show notes, visit jasminestar.com/podcast/episode587Join my free, no-pitch live class called 3 Money Beliefs That Made Me Millions, and I’m sharing the exact mindset shifts that helped me go from million-dollar years to million-dollar months.Save your seat -> JasmineStar.com/millions

If you’ve ever found yourself saying, “I’ll start when I have more time/money/clarity/confidence…” this episode is your permission slip to quit waiting and just start already. 🙌While traveling with Amy Porterfield, I had a powerful conversation in the TSA line with a woman named Diana—an aspiring founder who had an amazing idea but hadn’t taken the first step. She was asking about investors and funding, and before she could finish her sentence, I interrupted her with one phrase that changed everything: "You invest in your business before anyone else will."Y’all, this isn’t just for Diana. It’s for YOU.Whether you’re 30 or 60, whether your idea is for a beauty brand, a coaching business, or a side hustle that lights you up—you don’t need perfection. You need proof of concept.In this solo episode, I’m breaking down:Why the “perfect time” is a mythHow to build trust in yourself when starting feels overwhelmingWhat proof of concept actually looks likeThe difference between dreaming and doingSo if you’ve been thinking about starting something new, or you’re stuck in analysis paralysis, grab your headphones and let’s talk about the power of messy, scrappy, life-changing beginnings.💥 Your idea matters. The market needs what you have. And it all starts… now.Click play to hear all of this and:[00:00] Why waiting for the “perfect time” is killing your dream [00:56] The moment I met Diana in the TSA line and how she sparked this episode [02:57] Diana’s idea and what she asked me about funding (and what I told her instead) [03:58] The ONE piece of advice I give to every dreamer: Just start [04:51] How starting creates clarity—and what most people get wrong about this process [06:00] The true meaning of “proof of concept” (and how YOU can prove yours) [07:30] What YOU need to do before anyone else will invest in your dreamListen to Related Episodes:10 Ways To Avoid Getting Stuck in BusinessA Playbook for First-Time Founders with Nancy Twine📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode586Join my free, no-pitch live class called 3 Money Beliefs That Made Me Millions, and I’m sharing the exact mindset shifts that helped me go from million-dollar years to million-dollar months.Save your seat -> JasmineStar.com/millions

Your brand isn’t your logo, colors, or fonts—it’s the feeling people have about your business when you’re not in the room.In this solo episode, I’m breaking down the real reason customers choose you (hint: it’s emotional), and why brand trust is your biggest growth tool.I share:Why feelings drive loyalty (even with peanut butter)How companies like Apple + McDonald’s engineer emotionHow I built brand trust in my 7-Figure MastermindThe $50K investment I made based on brand aloneIf you want to build a brand people rave about, even when you're not around, this episode is your blueprint.Click play to hear all of this and:[00:00] Brand isn't a logo, website, or font—it's the feeling someone has about your business.[01:08] Using personal examples to show how nostalgia and emotion shape buying decisions.[04:57] From iPhone packaging to McDonald's Coke bubbles, branding is an experience.[06:05] Explaining why a $50K mastermind investment was made before the first session even started.[07:16] Breaking down the reasons people invest in a person or business—it’s all about how it feels.[08:11] Sharing strategies used in the 7-Figure Mastermind to deepen trust and brand connection.Listen to Related Episodes:How to Build an Irresistible Brand with Brittany DriscollExpanding Your Personal Brand as a Founder with Candace NelsonHow to Build Your Personal Brand as a High-Achieving Entrepreneur📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode585Join my free, no-pitch live class called 3 Money Beliefs That Made Me Millions, and I’m sharing the exact mindset shifts that helped me go from million-dollar years to million-dollar months.Save your seat -> JasmineStar.com/millions

You don’t need a million dollars to have a millionaire mindset — and in this episode with bestselling author and financial educator Anthony O’Neal, we explore exactly what that means. 💭💸We break down the difference between a broke mindset, a millionaire mindset, and a billionaire mindset — and how rewiring the way you think about money can completely change your business. If you’ve struggled with investing, delegating, or just feeling stuck financially, this conversation will give you a powerful new perspective (and a few laughs too 😉).Click play to hear all of this and:[01:08] Anthony explains how his mentors taught him to speak what he seeks before he sees it.[02:11] The mindset shift from “doing the work” to “casting vision.”[03:30] Anthony shares how hiring someone to build his email list helped him focus on what only he can do.[04:13] Why your mindset shouldn’t be “I can’t” — it should be “how can I?”[04:44] How to start where you are, do what you can, and grow with what you’ve got.[06:35] A candid chat about redefining “awkwardness” and finding presence in social interactions.[09:38] How entrepreneurs can show up fully — without burning out trying to be someone they’re not.🎧 Listen to the full episode: Cultivate Wealth: Breaking the Broke Mindset with Anthony O’Neal, >>HERE<<Connect With Anthony O’Neal:Anthony O'Neal is a bestselling author, speaker, and financial educator who is passionate about helping people—especially young adults and entrepreneurs—take control of their money and build generational wealth. As the host of The Table podcast, Anthony shares practical strategies for living debt-free, creating a strong financial foundation, and developing a wealth-building mindset. With a background that includes working with renowned leaders like Dave Ramsey and reaching millions through his educational content, Anthony empowers others to rewrite their financial futures with confidence and clarity.📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode584Join my free, no-pitch live class called 3 Money Beliefs That Made Me Millions, and I’m sharing the exact mindset shifts that helped me go from million-dollar years to million-dollar months.Save your seat -> JasmineStar.com/millions

How do you build a business you can sell, scale, or step away from? That’s the question Shay Bacani and I dive into in this no-fluff conversation.Shay breaks down why so many women build beautiful but unsellable lifestyle businesses—and what it takes to turn your company into a true asset. We unpack how to restructure your business, think bigger, and stop being the bottleneck in your own growth.If you're ready to build real wealth (not just revenue), press play. This episode will challenge how you think about time, money, and legacy.Click play to hear all of this and:[01:39] How Shay flipped the script on time and revenue at my mastermind[02:42] Why 7-figure advice often misses the real goal: building an asset[03:17] What is a “lifestyle business”—and why can’t it be sold or passed on?[04:39] The trap of founder-led businesses and how it limits your exit strategy[05:29] How men build with delusional scale in mind—and why women should too[06:53] The difference between power and aesthetics when it comes to money[07:31] How Shay’s upbringing shaped her obsession with wealth and business strategy[10:10] What needs to be in place for your business to be investableListen to Related Episodes:How I Built 8-Figure Relationships on InstagramConnect With Shay Bacani:Shay Bacani is the founder of Centure, a financial strategy company helping entrepreneurs build businesses that are structured to scale, sell, or support long-term wealth. Known for her unapologetic approach to power, money, and business ownership, Shay teaches women how to move beyond the “laptop lifestyle” and into the realm of real asset-building. She believes in helping women take up serious space in the financial ecosystem.📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode583Join my free, no-pitch live class called 3 Money Beliefs That Made Me Millions, and I’m sharing the exact mindset shifts that helped me go from million-dollar years to million-dollar months.Save your seat -> JasmineStar.com/millions

Ever rolled your eyes at the phrase “personal brand”? Same. But before you check out, I want to show you why building a personal brand might be the most profitable thing you do in business.In this episode, I’m sharing:What building a personal brand really means (hint: it's not about being an influencer)The exact hires that helped me step into my CEO roleThe journal entry I wrote after hiring a COO (yes, I’m sharing it 👀)And how one messy Facebook post led me to my most powerful team memberBack in 2019, I was running multiple 7-figure offers, managing teams, building tech—and I was overwhelmed. I needed help, but I didn’t know where to start. So I under-hired on purpose, and it changed everything.If you're juggling all the hats and feeling stretched too thin, this episode is for you.Because your personal brand isn’t fluff—it’s a growth lever. And when you build the right team and let go of perfection, you can scale faster than ever.Let’s dive in.Click play to hear all of this and:[01:00] Why personal branding isn’t just for influencers (and how it can add 7 figures in revenue).[03:00] What I had to unlearn in order to scale my personal brand while running a business.[04:00] How hiring an operator changed everything (plus my exact hiring process).[05:30] A raw, emotional journal entry from the week I hired my COO.[07:15] The Facebook post that led to the best hire of my life (yes, really).[08:30] The truth about my messy backend systems (and why they were breaking me).[10:45] Why under-hiring first can be strategic—and how I elevated my hire into a COO.Listen to Related Episodes:How I Built a 7-Figure Brand: A Conversation About Growth, Pivoting and Scaling📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode582Join my free, no-pitch live class called 3 Money Beliefs That Made Me Millions, and I’m sharing the exact mindset shifts that helped me go from million-dollar years to million-dollar months.Save your seat -> JasmineStar.com/millions

Can I be real with you?There have been times in my business when I wanted to burn it all down. Shut the laptop. Toss the planner. Delete the Instagram account. Sound familiar?But what I’ve learned over and over (the hard way, of course) is this: You don’t pivot because you’re “over it.” You pivot because you’ve EARNED it.Inside this solo episode, I’m pulling back the curtain on what it really takes to pivot your business—and spoiler alert: it’s not just about following your gut or chasing a shiny new idea.It’s about doing the WORK before the change.This episode was inspired by a flash-fire Q&A I hosted on Instagram. And y’all did NOT hold back—question after question poured in about how to pivot, when to pivot, and what to do when you’re just plain tired of what you’ve been building.So today, I’m walking you through the 5 key steps to earn the right to pivot your business:Why consistency is the ultimate credibility-builder.How to tell if you’ve truly put in the reps (or if you’re just tired).What to do when you’ve operationalized everything... and it’s still not working.How to pivot strategically, not emotionally.I also share some tough love about the difference between changing direction because you're frustrated and changing direction because you've learned everything you can from your current path.If you're at a crossroads in your business—debating whether to pivot, push through, or throw in the towel—this episode is your permission slip to get clear, focused, and real about what comes next.Because let me tell you something, friend: you don’t pivot to escape the work—you pivot because you’ve DONE the work.Now let’s do this together.Click play to hear all of this and:[00:02] How I use Instagram DMs to connect with YOU (and where this episode idea came from)[00:58] The advice that changed everything: “You have to earn the right to pivot.”[02:00] 5 ways to know if you’ve earned your pivot: from consistency to operationalization[03:41] Why learning hard lessons is the secret ingredient to strategic change[04:37] What a true pivot really means (and why “being over it” isn’t enough)[06:27] Behind-the-scenes of my own pivot preparation—and how I lessened founder dependency[09:00] What makes a pivot successful vs. what makes it a disguised escapeListen to Related Episodes:How I Built a 7-Figure Brand: A Conversation About Growth, Pivoting and Scaling📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode581Join my free, no-pitch live class called 3 Money Beliefs That Made Me Millions, and I’m sharing the exact mindset shifts that helped me go from million-dollar years to million-dollar months.Save your seat -> JasmineStar.com/millions