Engaging Audiences and Growing on Social with Julia Broome

Welcome friends! Today, I’m thrilled to host Krista Williams, a voice of inspiration in the realms of self-love, relationships, and personal empowerment. In today's episode, Krista shares the complexities of codependency, the power of finding and using one's voice, and the transformative journey of "glow up" that encompasses both inner and outer growth.  She shares her personal experiences with overcoming heartbreak, betrayal, and the challenges of forging deep, supportive female friendships. This conversation is all about embracing discomfort, practicing self-reflection, and ultimately, stepping into one's truth with courage and authenticity.  Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 01:17 Navigating success and authenticity in the online space 01:38 Exploring boundaries, voice, and community in digital influence 10:49 The power of parts work in therapy for healing and growth 26:57 Understanding and overcoming codependency in life and work 36:38 Reclaiming your voice through self-discovery and healing 42:49 The art of saying no: empowerment exercises 46:49 Navigating female friendships: from heartbreak to healing 01:03:58 Calling in love and embracing future possibilities QUOTABLES: "Codependency, to me, is me adjusting to in response to any outside circumstances. So whether that's to social media, whether that's to my friends, whether that's to family, it's me moving, juking, jiving in response to something." — Krista Williams  "Authenticity is, what do I want to create? What do I want to say? Not like, what's going to do the best, what's going to go viral, what everyone else is doing." — Krista Williams “Having periods where you don't have a lot of opinions, you don't have a lot of feedback, you can figure out who you are, you can test out new things, you can explore, you can recreate yourself is really beautiful." — Krista Williams GUEST RESOURCES: Krista Williams IG | @itskrista RESOURCES: [WORK WITH ME?] If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form. If it looks like our Revenue Growth Lab would be a fit, I’ll have my team reach out to you!  [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Are you ready to turn your skills into predictable revenue? Kajabi is an all-in-one platform for creators and entrepreneurs to create, market and sell digital content. Key features include marketing emails, ready-to-use templates, advanced automation, chat support, code editor, and webinars and events. Get a free 30-day trial here. THIS IS SMALL BUSINESS: Whether you’re dreaming of starting your business, looking to take a part-time side hustle full-time, or you’re a few years in and ready to grow - This Is Small Business has practical tips you can use TODAY. Thank you to This Is Small Business for sponsoring the show! For practical tips on marketing strategies and business growth, follow This Is Small Business on Apple Podcasts, Spotify or wherever you listen here.

Today’s episode is the final part of this three-part series, and it’s packed with actionable insights, from mastering the art of messaging that both attracts and repels, to effectively selling multiple offers without diluting your brand. If you're ready to stop being passive and start creating impactful change, this episode will guide you toward harnessing your unique value and making CEO-level decisions that resonate deeply with your ideal audience. I’m also sharing the exciting launch of Revenue Growth Lab, my newest offer designed to help you elevate your brand and business, and boost sales. Tune in to see how you can receive personalized support and strategic guidance from me and my team! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  03:09 The unique offer of the revenue growth lab 04:58 Addressing common challenges and solutions 12:40 Expanding beyond traditional online sales models 15:38 The importance of mindset and strategy in sales 16:33 The evolution of my offers QUOTABLES: "The buyer knows best they're going to tell you what they need and want. They're going to tell you what they need from you. And then you just get to take your beautiful brilliance and your expectations, expertise and align it with what it is that they need from you." — Julie "By understanding their needs and objections, you can actually position your offer or offers in a way that deeply resonates with them." — Julie "The Revenue Growth Lab allows you and supports you in elevating your brand, boosting sales, and helps you cultivate visibility for your six figure growth and next level." — Julie RESOURCES: [WORK WITH ME?] If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form. If it looks like our Revenue Growth Lab would be a fit, I’ll have my team reach out to you!  [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Are you ready to turn your skills into predictable revenue? Kajabi is an all-in-one platform for creators and entrepreneurs to create, market and sell digital content. Key features include marketing emails, ready-to-use templates, advanced automation, chat support, code editor, and webinars and events. Get a free 30-day trial here. THIS IS SMALL BUSINESS: Whether you’re dreaming of starting your business, looking to take a part-time side hustle full-time, or you’re a few years in and ready to grow - This Is Small Business has practical tips you can use TODAY. Thank you to This Is Small Business for sponsoring the show! For practical tips on marketing strategies and business growth, follow This Is Small Business on Apple Podcasts, Spotify or wherever you listen here.

Hi friends! If you've ever felt daunted by the process of selling, wondered how to align your actions with your beliefs, or struggled with the resistance that comes with stepping into new territories, this episode is for you. Today, I’m sharing how to embrace the continuous evolution of your personal and professional growth and how to navigate sales in a way that feels authentic and generous. Whether you're a seasoned entrepreneur or just starting out, join me as we unpack the crucial elements of successful selling—it’s simpler and more accessible than you think. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 03:33 Elevate your brand, boost sales, cultivate visibility. 08:26 Sales shouldn't be about pressuring someone. 10:30 Embracing logic while navigating sales and discomfort. 15:38 Create magic by adding the right ingredients. 16:27 Success is a journey, celebrate your wins. QUOTABLES: "If you have something valuable to offer that can genuinely improve someone's life, it's not only okay, but I think that it is part of our jobs as caring, loving people to share it with them." — Julie "We love our logic. It keeps us safe. But what about that expansiveness? What about that thing that goes deeper than logic? What about those passions that move us to create impact like we've never had before?" — Julie  "Personal growth is not just a problem or checking something off a box. It's really about sustainability and empowering yourself to thrive." — Julie  RESOURCES: [WORK WITH ME?] If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form. If it looks like our Revenue Growth Lab would be a fit, I’ll have my team reach out to you!  [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Are you ready to turn your skills into predictable revenue? Kajabi is an all-in-one platform for creators and entrepreneurs to create, market and sell digital content. Key features include marketing emails, ready-to-use templates, advanced automation, chat support, code editor, and webinars and events. Get a free 30-day trial here. THIS IS SMALL BUSINESS: Whether you’re dreaming of starting your business, looking to take a part-time side hustle full-time, or you’re a few years in and ready to grow - This Is Small Business has practical tips you can use TODAY. Thank you to This Is Small Business for sponsoring the show! For practical tips on marketing strategies and business growth, follow This Is Small Business on Apple Podcasts, Spotify or wherever you listen here.

In today’s episode, we’re redefining our relationship with money and how our subconscious beliefs often hold us back in business and in life. While exploring the impact of money mindset, I'll share personal insights into how past experiences and instilled beliefs can create a cycle of fear, overthinking, and stagnation.  There are strategic methods to break free from these destructive patterns. If you're ready to transform how you perceive and interact with money, this is the episode for you. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 00:00 New support container for personalized business growth. 06:07 Struggling to overcome financial fears and self-sabotage. 09:54 Embrace failure, cultivate self-compassion, overcome obstacles. 13:10 Breaking the cycle to create new beliefs. 16:19 Upcoming series on elevating your business growth. QUOTABLES: "It was really hard to make money. It goes away faster than you can make it. These beliefs really led to a cycle of me avoiding money, me being really scared of money, and me really self sabotaging a lot in my business early on." — Julie "I know so many of you battle with this, and I really believe that overthinking just stems from fear, fear of making the wrong decision, fear of failure, fear of being judged, fear of putting myself out there. But that is part of the journey, my friends. And the key is just to embrace the failure as a learning opportunity, to be able to cultivate self compassion along with that journey." — Julie "We start trusting that inner voice inside us and that inner narrative and that inner belief system because we've created a new one. We start to believe in ourselves and in our ability in a whole new way." — Julie RESOURCES: [WORK WITH ME?] If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form so I can tweak my new experience to meet your needs. And, if it looks like our Revenue Growth Lab would be a fit, I’ll have my team reach out to you!  [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Are you ready to turn your skills into predictable revenue? Kajabi is an all-in-one platform for creators and entrepreneurs to create, market and sell digital content. Key features include marketing emails, ready-to-use templates, advanced automation, chat support, code editor, and webinars and events. Get a free 30-day trial here. THIS IS SMALL BUSINESS: Whether you’re dreaming of starting your business, looking to take a part-time side hustle full-time, or you’re a few years in and ready to grow - This Is Small Business has practical tips you can use TODAY. Thank you to This Is Small Business for sponsoring the show! For practical tips on marketing strategies and business growth, follow This Is Small Business on Apple Podcasts, Spotify or wherever you listen here.

Hello friends! Today I have the privilege of sitting down with the incredible Julia Broome—a trailblazer who transitioned from social media manager to a much-sought-after educator and coach in the digital content realm. In this episode, Julia shares her journey from interning at Soho House to creating her own innovative brand "SOSH."  She highlights the crucial role of engagement, maximizing the strategic use of Instagram stories, and delivering content that not only resonates but also builds lasting trust with audiences. She challenges the restrictive idea of focusing too narrowly on a niche, advocating instead for a diverse content strategy that embraces the multifaceted interests of creators today.  Join us for a deep dive into creating meaningful impact and expanding your reach in the ever-changing world of social media! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 00:00 Embracing multiple passions and the power of influence 16:28 Choosing clients and setting boundaries 29:56 Strategies for engagement and growth 35:24 The art of niching down without limiting yourself 38:35 Monetization strategies in a multi-passionate world 43:05 The power of community and authentic engagement 54:10 Unlocking growth on instagram with shareable content QUOTABLES: "Everybody's doing trends. What are you doing to stand out?" — Julia Broome "When someone else shares your piece of content, that is opening the door to a whole new demographic, a whole new audience, and their eyes are on your piece of content. If you have good content, they're likely going to follow you." — Julia Broome "Get your audience involved and invested in your content. Make them feel like they're at the table with you." — Julia Broome GUEST RESOURCES: Julia Broome IG | @JuliaBroome RESOURCES: [WORK WITH ME?] I am creating a new done with you / for you offer to help you strategize and build out your offers for revenue growth! If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form so I can tweak my new experience to meet your needs. And, if it looks like our upcoming case study cohort would be a fit, I’ll have my team reach out to you!  [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Are you ready to turn your skills into predictable revenue? Kajabi is an all-in-one platform for creators and entrepreneurs to create, market and sell digital content. Key features include marketing emails, ready-to-use templates, advanced automation, chat support, code editor, and webinars and events. Get a free 30-day trial here. THIS IS SMALL BUSINESS: Whether you’re dreaming of starting your business, looking to take a part-time side hustle full-time, or you’re a few years in and ready to grow - This Is Small Business has practical tips you can use TODAY. Thank you to This Is Small Business for sponsoring the show! For practical tips on marketing strategies and business growth, follow This Is Small Business on Apple Podcasts, Spotify or wherever you listen here.

Today we have the incredible Sean Cannell joining us for a truly RAW conversation about the essence of building your brand through video content. Sean's insights are indispensable for anyone at the beginning of their journey or looking to up their game. We’ll be diving into the world of video podcasting, YouTube strategies, and how to seize the opportunity for multi-platform reach. Sean, the brains behind the Think Media empire, walks us through his own evolution from church videos to the summit of YouTube content creation. He shares his seven-step framework that propelled the growth of Think Media, making it a powerhouse of an education company.  We’ll cover everything from the art of crafting attention-grabbing thumbnails and the psychology behind them to researching and targeting your videos for greater discoverability, and he'll even let you in on the gear he uses without breaking the bank. Sean's emphasis on actionable steps, leveraging evergreen content, and understanding YouTube's intricate world will inspire you to take your content creation to the next level.  Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 00:49 Sean Cannell's Journey into YouTube Mastery 03:26 Unlocking the Power of YouTube for Business and Personal Branding 08:32 Strategies for Success on YouTube: From Basics to Advanced Tips 16:16 Overcoming Imposter Syndrome and Embracing Your Unique Voice on YouTube 20:57 The Art of Specificity in YouTube Content Creation 25:23 Unlocking the Power of Pre-Planning Your YouTube Content 26:31 Leveraging Costco's Subculture for Viral Content 27:40 Mastering the Art of YouTube Thumbnails 35:56 Simplifying Tech for YouTube Beginners QUOTABLES: "Now, I love all the social platforms, but you just gotta keep posting and nobody goes to your Instagram and looks up stuff from two years ago. Whereas if you've made the right YouTube videos and optimized them the right way, they look up your two year old YouTube videos all the time." — Sean Cannell  "Where a lot of people get stuck is it's one thing to think about the production and the title and the thumbnail. What's even more important than that is really the topic itself." — Sean Cannell "I don't just want content to consume my entire life. I want to think about what are some intelligent ways I can do content, like starting a signature show like a video podcast and setting up systems and routines around it so that this thing could be sustainable." — Sean Cannell  GUEST RESOURCES: Sean Cannell YouTube | @seanTHiNKs RESOURCES: [WORK WITH ME?] I am creating a new done with you / for you offer to help you strategize and build out your offers for revenue growth! If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form so I can tweak my new experience to meet your needs. And, if it looks like our upcoming case study cohort would be a fit, I’ll have my team reach out to you!  [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram!

In today’s very special episode I’m sharing the power of specialization and finding your niche. As we celebrate our podcast’s seventh anniversary, we're not only reflecting on our journey but also on how you can refine your business's focus to make a meaningful impact and increase revenue along your journey. I'll share the importance of having a clear, valuable offer and aligning it with your audience's desires. I'll talk about the process of crafting this offer, identifying your ideal buyer, and evaluating your sales strategy. Plus, I'll touch on the common challenges many face when selling—like fear, rejection, and worthiness issues—and I'll offer actionable steps to overcome these barriers. Whether you're struggling with mindset, feeling unworthy, or simply looking for support and accountability, I’ll provide insights on how a community, coaching, and internal transformation can catalyze your growth. And since it's our anniversary, we’re running an exclusive giveaway! Learn how you can win lifetime access to my program 'Pitch It Perfect' and other incredible prizes simply by engaging with our podcast community. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS 00:34 Celebrating the Podcast's Anniversary & Special Giveaway 05:23 Diving Deep into Influence, Building Authority and Strategy 07:12 Solving Common Problems, Niching Down and Specialization 08:06 Introducing the Revenue Growth Lab: A New Support Container 10:19 Specialization vs. Niche: Clarifying the Concepts 14:53 Addressing the 'Meh Offer' Dilemma, Crafting Irresistible Offers 21:40 Overcoming Sales Hurdles, Selling with Ease 27:37 Tackling Imposter Syndrome and Self-Doubt QUOTABLES: “Specialized businesses or industries or brands focus on a specific expertise or skill set, like, say, a unique product or service that demands a technical know-how, that is what specialization means. However, niche is different. Niche actually targets a subset of a broader market with distinct customer needs." — Julie “It's not just about having an amazing offer. It's about having someone in your world who truly wants what it is that you're selling them and they're willing to invest in it." — Julie "It's not about forcing someone to buy something that they don't want or need. Because selling at its core is relationship based. And that's why when we're just selling all the time, we don't even realize that we're selling. Because it is service based. It is relationship based. When we come from that lens, it's about genuinely helping people solve a problem or achieve a goal." — Julie "Are you reaching your ideal buyers effectively? Do you have the right funnels and automations and processes and systems set up to do this in a way where you can actually access your sales approach to ensure that it's consistently bringing money in for you and that it also aligns with your offer and your target audience, which maximizes the chances of your success." — Julie  RESOURCES: [WORK WITH ME?] I am creating a new done with you / for you offer to help you strategize and build out your offers for revenue growth! If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form so I can tweak my new experience to meet your needs. And, if it looks like our upcoming case study cohort would be a fit, I’ll have my team reach out to you!  [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram!

Hello friends! Today we're diving into a powerful discussion that's all about staying true to your passion and leveraging it for growth in the ever-evolving online world. I'm thrilled to walk you through five transformative steps that I have personally used to resonate with, reengage, and profoundly impact my community. We’ll discuss how these steps can expand your influence, skyrocket your audience, and establish you as a profitable global leader. I’ll share strategies that will propel you, no matter your following or credentials. We're talking beyond the metrics—engagement, authenticity, and making your thoughts work for you, not against you. I’m also teasing the four common mistakes many make while trying to grow in this space and how to catalyze a shift in your approach with actionable insights to rekindle that initial spark, involve your prospects in creation, and respond to their needs with service and action. Get ready to shake off the struggle, embrace service-oriented strategies, and welcome a future-focused mindset for unprecedented success.  Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 04:04 Choose future over past for successful decisions. 06:18 Money enables impact and change in the world. 12:20 Influence, awareness, coaching for future business success. 15:19 Focus on purpose, future, consistency and support. 16:25 Influence leads to value and wealth. 19:59 Started with no purpose, strategy, followers, brand. 29:31 Connecting with your community creates meaningful relationships. 33:03 Encouraging engagement, seeking feedback, and building community. 35:23 A key step for growth, revenue and learning. 41:07 Create content aligned with your ideal prospect's passion. 42:51 Engage, reframe, request, respond - grow influence. QUOTABLES: “We don't need to be living and making choices and making decisions based on our past. We need to be making choices and decisions based on how we want our future to look like, to feel like in our lives and in our business." — Julie "The more that we have of it [money], the more that we can exchange and put more bountiful and abundant energy into the world." — Julie “You know, when you are able to relate to your audience or your community or your customer or your coaching clients, it has the potential to make both of you more connected and relatable to one another." — Julie “Step one, relate to your prospect. Step two, reengage with your prospect. Step three, reframe their thoughts by asking questions. Step four, request their support. And step five, respond with action in service." — Julie  RESOURCES: [WORK WITH ME?] I am creating a new done with you / for you offer to help you strategize and build out your offers for revenue growth! If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form so I can tweak my new experience to meet your needs. And, if it looks like our upcoming case study cohort would be a fit, I’ll have my team reach out to you!  [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram!

Today we’re thrilled to have Stefanie and Caleb Rouse sharing their incredible shift from teaching to creating a full-time lifestyle brand. Discover how they catapulted their social media reach from 40,000 to a staggering 140,000 followers in just 3 months and made their personal brand a resonating success. Their secret? A strategic pivot through the "Pitch It Perfect" program, guiding them to confidently monetize their influence and secure lucrative brand deals. Overcoming fears and embracing continuous learning have been pivotal in their journey to not just growing an audience, but truly connecting with and impacting lives. Stefanie and Caleb's story is one of passion, perseverance, and the power of supportive communities. Expect to be motivated by their candid discussion on the steps they took to triumph over challenges and their advice for anyone eyeing a similar path. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 14:31 Struggling with fear and negativity, finding happiness. 21:32 Enjoying course, negotiating value, landing major brands. 22:29 Your course empowered us to value ourselves. 25:43 Started getting brand deals, expanding the team's reach. 30:23 Utilizing templates for multiple unexpected opportunities and success. 36:25 Brand deals and impact on legacy. 46:18 Influence one person for a positive impact. QUOTABLES: "Even when we didn't have a lot of time, we carved out the time." — Stefanie "I would definitely say that your audience is not too small, that you can do it, that it's possible to go out there and secure these deals and to grow your brand. You just have to be willing to put in that work to be able to get there." — Caleb  "But it's also two fold, it's nice to get to look back at those memories and really for us, we see our Instagram and our YouTube also, like, as a legacy to really impact people, to really get to share our lives and, we love looking back and how it empowers us to have a voice and then it allows us to connect with so many others and help others as well. So we really see it all, like, as our legacy, our courses, our Instagram, our YouTube and how that can make a difference in the world, you know, little by little." — Stefanie "I would definitely say that your audience is not too small, that you can do it, that it's possible to go out there and secure these deals and to grow your brand. You just have to be willing to put in that work to be able to get there." — Caleb GUEST RESOURCES: Stefanie & Caleb Rouse IG | @calebjasonrouse RESOURCES: [WORK WITH ME?] If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form so I can tweak my new program to meet your needs. And, if it looks like our upcoming case study cohort would be a fit, I’ll have my team reach out to you!  [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram!

Ready to land brand deals regardless of how many followers you have? In today’s episode I’m sharing the secrets to successful pitching using the "shine structure", a strategic framework designed to craft winning pitches that prioritize a brand's needs and position you as their ideal partner.  It's about strategy, and focusing on the RIGHT numbers. By focusing on value and proactive engagement, you can unlock brand partnerships regardless of follower size. I believe in the power of starting where you are and building something extraordinary.  Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 04:20 Small following can lead to faster payments. 08:00 Pitch daily, craft strategy, attract brand deals. 11:34 You’re already pitching in daily life interactions. 15:20 Pitching technique emphasizes shining the focus on others. 19:13 Create compelling pitches by showcasing relevant content. 22:11 Thorough research before pitching leads to success. 24:53 Find a knowledgeable coach for success. 30:16 Seek new perspectives, gain success, share insights. QUOTABLES: "I am so passionate about the art form and really the goodness that is pitching, that is putting yourself out there, that is knowing the right way to ask for what you want, to get what you want, and then for people to happily pay you for that." — Julie "In your pitch, you take the shine off you and you put the shine on them. You take the focus off of yourself and you put the focus on them." — Julie "It is your job to figure out what that is and to make sure that your pitch to them is super compelling and that you're showing them, not just telling them how you're able to do that." — Julie "Give yourself permission to learn the right way to pitch, come learn some new strategies, and then start making some money and start getting that freedom and that success and that exposure and that brand recognition that I know that you are craving." — Julie RESOURCES: [WORK WITH ME?] If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form so I can tweak my new program to meet your needs. And, if it looks like our upcoming case study cohort would be a fit, I’ll have my team reach out to you!  [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram!