Intentions with Internships | The Influence. Ep. 2

'Tis the season for festive insights from Erin and Lylli, as we start a new series: The Gen Z Adult. On this episode, we will share our yuletide wisdom on all things Christmas 2023! We're your holiday elves, guiding you through the art of crafting - and staying loyal to - a Christmas budget. We will also unlock the secrets to scoring the best Black Friday and Cyber Monday deals of 2023, and rediscovering the timeless tradition of Christmas cards. From leveraging digital tools to curate the perfect holiday experience to exploring unique and personalized gifting ideas, our sleigh is packed with tips and tricks to make this Christmas unforgettable. Follow us on Instagram & TikTok: ⁠⁠⁠⁠@adorn.marketing

As the saying goes, confusion brings chaos. When is it the right time for your business to rebrand? Join Erin and Lylli as we dissect rebranding and what that looks like for businesses, big and small. Learn about our experiences with rebranding and how to make these strategic decisions.  We will discuss all forms of rebranding, whether you are updating a logo, repositioning a product, or overhauling an entire brand. The most important goal to keep in mind while rebranding? Focus on your target audience, and don't fail them.  Follow us on Instagram & TikTok: ⁠⁠@adorn.marketing

Is this the "forgotten child" of marketing research? Join Erin and Lylli as they explore competitive intelligence and how it fits into sales and marketing strategy. We will deep dive into the heart of CI, exploring its applications, ethical considerations, and everything in between.   Download Upside: https://www.upside.com/ and use the code: LYLLI7763   Follow us on Instagram & TikTok: ⁠@adorn.marketing

Is LinkedIn still the business networking tool it was designed to be? Join Erin and Lylli as we chat about all things LinkedIn. We will discuss how to get discovered and use LinkedIn to your advantage for your career or business. We will also discuss pay transparency in job postings and in interviews. Will Gen Z be the leading force for open candor about pay? Ensuring fair compensation can seem daunting - but it doesn't have to be.  Marketing Leaders on LinkedIn: https://www.linkedin.com/company/the-marketing-millennials/ https://www.linkedin.com/company/the-marketing-meetup/ https://www.linkedin.com/company/totally-marketing/ Follow us on Instagram & TikTok: @adorn.marketing

Join Erin and Lylli as they unpack their experiences with internships in the marketing world. In this episode, we discuss our past internships, how to differentiate yourself in a sea of applicants, and ways to network for new opportunities. We will also dive into the importance of an online portfolio and what that means as a tool for landing internships and jobs. Creating a portfolio can seem overwhelming, but knowing where to start makes a big difference. Learn how to determine what projects to showcase and discover what hosting platform is right for you. Website Design & UX Inspiration: https://dribbble.com/shots/popular https://www.behance.net/ Lylli's Book Suggestion | Branding Yourself by Erik Deckers and Kyle Lacy: https://www.amazon.com/Branding-Yourself-Social-Reinvent-Biz-Tech/dp/0789747278 Follow us on Instagram & TikTok: @adorn.marketing

In this debut episode, Erin and Lylli introduce themselves and explain what "The Influence" podcast is all about. We're not just about business; we're about the people behind it. Expect laughs, shared experiences, and casual banter as we dive deep into the marketing world from a gen z perspective. And because marketing never sleeps, we'll also keep you updated on the current news and trends that matter. We'll discuss everything from the latest algorithm updates on your favorite social platforms to the most innovative marketing campaigns that are shaping the future of advertising. So grab your coffee, kick back, and join us for The Influence, where marketing isn't just a job; it's a passion, and we're here to share it with you. Follow us to become part of our marketing community. Let's brew up some marketing magic together! Follow us on Instagram & TikTok: @adorn.marketing