This episode of the Hyper Fast Agent Show with Dan Lesniak provides great tips for real estate agents who are facing an empty pipeline. Here are the six actions he recommends:
- **Call Old Leads**: Don't neglect leads that might have been unresponsive earlier. A lot of potential clients take longer to make decisions, so check in on them and restart the conversation.
- **Call Expired Listings**: Many expired listings can become fresh opportunities. Use scripts to reach out to homeowners and offer your help.
- **Call For Sale By Owners (FSBOs)**: A large percentage of FSBOs eventually sell through an agent. Learning the right scripts can help you get these leads.
- **Hold Open Houses**: Whether for your listings or a teammate's, open houses can attract both buyers and sellers. Promote them heavily to capture leads.
- **Door Knock**: Go to neighborhoods where you have listings, or where you're hosting open houses. It's a great way to meet potential clients in person.
- **Post More on Social Media**: Share stories of your successes and challenges in real estate to engage your audience. Let people know you're ready to help with similar challenges.
Dan also emphasizes the importance of **proactive prospecting** to avoid the common feast-or-famine cycles that many agents face. Integrating calls, open houses, and social media into your routine will help maintain a steady stream of leads.
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Join Dan as he discusses:
Here are three key discussion points from the podcast:
- **Proactive Prospecting is Key**: Agents should prioritize daily proactive prospecting, such as making phone calls to leads, FSBOs, and expired listings, to avoid the feast-or-famine cycle many agents face.
- **Utilize Multiple Channels**: In addition to phone calls, leveraging open houses, door knocking, and social media posting are essential strategies to maintain a full pipeline and generate leads consistently.
- **Focus on Long-term Leads**: Many agents focus on short-term prospects, but Dan stresses the importance of reconnecting with old leads who may take longer to buy or sell, as they often represent a large portion of potential business.
Notable Quote
"Make proactive prospecting a priority, something you do no matter how busy you are, because that's how you avoid the ups and downs that many real estate agents go through." -Dan Lesniak
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