The Human Centered Design Podcast (This is HCD) | Service Design & UX podcast

Rooted in Innovation: The Future of Farming with Darragh McCullough from RTE's Ear to the Ground and Founder of Elmgrove Farm

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In this special walking episode of This is HCD, Gerry visits Elmgrove Farm in County Meath, Ireland, to meet farmer, journalist, and innovator Darragh McCullough. What started as a flower farm has evolved into a thriving community experience with pizza, peonies, and pick-your-own eggs. Together, they explore the deep thinking, sustainable practices, and collaborative mindset driving the farm’s remarkable transformation. Learn how Darragh blends farming tradition with human-centred principles, and discover how change-makers in any industry can be inspired by the resilience, creativity, and adaptability found in modern Irish agriculture. Learn more: https://elmgroveflowerfarm.ie/ 🔑 Key Takeaways How to diversify without losing focus: a masterclass in iterative business building Why collaboration (not control) is essential for modern rural enterprises The power of customer experience in reshaping farming's role in local communities Learn more about your ad choices. Visit megaphone.fm/adchoices

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