681: Organic Vs. Paid Ads To Grow Your Business - Which One Is Better?

2024 was one of the most challenging years I’ve faced, both in business and life, but it was also one of the most transformative. In today’s episode, I’ll share what this year taught me about resilience, gratitude, and the beauty of navigating hard seasons. This isn’t a highlight reel—it’s an honest look at what it takes to keep going when things feel heavy and how those moments can lead to the biggest breakthroughs. If you’re ready for a real and personal conversation about growth and perseverance, tune in.

Not everyone is cut out to be a successful entrepreneur — and in this episode, I’m explaining exactly why. It’s not about luck, tactics, or having the perfect strategy. It’s about four core traits that I believe are absolutely essential for success. I’m breaking down what they are, why they matter, and how to know if you have them (or need to develop them). This episode is a dose of truth and a call to rise for anyone serious about making it in business. Tune in now!

In today’s episode, I’m sharing my three big strategic intentions for 2025. These aren't just goals — they’re the driving forces behind how I want to show up, lead, and grow both personally and in my business. I’m talking about putting myself in rooms that challenge my thinking, simplifying everything I do, and prioritizing depth in every aspect of my work. If you’re feeling stuck in your own bubble or looking for a fresh perspective as you plan for the new year, this episode is for you. Let’s set the tone for 2025 together.

Have you ever found yourself frustrated when things don’t go as planned, wondering why all your hard work didn’t lead to the outcome you expected? In today’s episode, I’m sharing a perspective shift that’s been hitting home for me lately: it’s not about avoiding setbacks or striving for perfection—it’s about how we respond to the challenges and learn from them. Join me as I share why the journey, with all its twists and turns, is where the real growth happens and how we can stay present and find value in showing up, even when the path feels unpredictable.

In today’s episode, I’m sharing a powerful year-end process my team and I have been using to set crystal-clear goals, refine our company values, and build our 2025 strategy with total alignment. I break down how we reviewed what worked (and what didn’t), set 10-year, 3-year, and 1-year goals, and created a plan that’s already helping us make more intentional decisions. If you’re looking for a way to end the year with clarity and momentum, this episode is for you!

Are you spreading yourself too thin in your business, thinking more is always better? In today’s episode, I’m breaking down why depth—not volume—is the key to standing out and achieving real results. From client stories to lessons I’ve learned firsthand, I’ll share insights on how doing less—but doing it well—can transform your results. Tune in now!

Ever wondered why marketing experts teach opposite strategies, like organic marketing vs. paid ads? In this episode, I break down why both approaches can work, how to choose what’s right for you, and the critical role of strong foundations. Tune in for a clear, no-nonsense take on choosing the best path for your business growth!

What if the key to unlocking your next level of success isn’t in doing more, but actually doing less? In today’s episode, I’ll show you exactly how to do that as I share insights from my recent mastermind retreat and the game-changing lessons that can elevate both your business and personal growth. From the importance of gaining fresh perspective to the power of simplicity, self-care, and aligned habits, these lessons have shaped some of my most successful clients. If you want to shift your mindset and create a more aligned, fulfilling business, this episode is for you.

In today’s episode, I’m joined by my Head of Operations, Morgan Kirk, to pull back the curtain on what it’s really like to work alongside me. Together, we share some candid stories about our working relationship, including how we’ve learned to collaborate despite our differences, and how we push each other to grow. This episode is packed with insights into our dynamic, plus some funny and heartfelt moments about the real work that happens behind the scenes. Tune in now!

In today’s episode, I discuss a key takeaway from the recent election that applies to all of us, regardless of political views: the growing demand for authenticity. I explore how people are increasingly drawn to real, unfiltered voices and how this shift impacts not only politics but also marketing. Drawing from examples like Joe Rogan, I discuss the power of bringing your unique voice and values into your content, standing out, and connecting in a more meaningful way with your audience. Let’s get into it!