Craig Harkins - Global SEO at IHG

In this episode, Kevin talks with Ralf Seybold, Founder of Seybold SEO, a Top 100 SEO agency in Germany about strategic SEO, link risk management, and cybercrime consulting.

In this episode, Kevin talks with Viola Eva, Founder of FLOW SEO about the changing landscape in the SEO arena and how to adjust strategy and adapt to a world that has been forced to operate virtually. Viola's Linkedin profile here

Kevin has a lively conversation with Rand Fishkin, co-founder of SparkToro, and previous co-founder of Moz. They talked about how Google's reps bullied Moz into pulling features from the Mozbar, uninviting speakers from Mozcon, pulling features from SEMRush, Raven Tools, Conductor, and more. Rand is also the Author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Listen in as they discuss why SEOs should stop listening to Google and tolerating their bullying.

In this episode, Kevin has an engaging conversation with Christoph Cemper, Founder of LinkResearchTools.com about how Google treats link building and how it impacts SEO

In this episode, Kevin talks with Rich Missey, Global Technical SEO Manager at Groupon about the use of sub-folders, sub-domains and CCTLDs (country code top-level domains) in international SEO.

In today's episode, we talk with Grant Simmons, the Vice President of performance marketing for homes.com about how the current worldwide pandemic is affecting the real estate market, as well as how it's affecting online search in general. We take a deep dive into what's going on right now, and how businesses can benefit from it.

Kevin talks with Craig Harkins, Manager of Global SEO at InterContinental Hotels Group (IHG), a global hotel group with over 5,656 hotels across nearly 100 countries (source: Wikipedia). This episode covers: -The changes in hotel search trends from COVID-19, -The transition of hotels to a YMYL (Your Money Your Life) category in a global pandemic, -Enterprise SEO, -Travel content strategy, -And more.

Kevin Rowe points out the major issues slowing the SEO industry  growth and why SEO is so difficult to drive real business growth.