Helen Knight, founder of Creative Business Brain, coaches designers and small creative agencies on attracting the right clients. In this episode of The Flame, host Bob Raynor talks with Helen about going from designer to design business owner to business coach, and what she'd tell a creative who has just been laid off and is freelancing out of necessity.
Helen shares how nervous she was on her first sales calls, what years of martial arts taught her about discipline, and why she stopped believing that working harder was the answer. They also get into how designers can use AI without losing their own judgment, what a thriving small creative agency could look like in five years, and the folder of wins Helen opens when her own flame runs low.
Find Helen at creativebusinessbrain.co.uk or on LinkedIn.
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