#360 Sean Hyson - How Fitness Media Has Changed and How Fitness Trends Get Recycled

Aram Grigorian is a dear friend and one of the most generous and selfless professionals in the industry. Aram joins me to share his thoughts on:-Why he thinks people would benefit from tracking their nutrition (there’s a lot of nuance here).-Why people are often resistant to tracking.-Self limiting beliefs.-How fashion magazines, social media, and even your mom’s language and actions messed up your body image and relationship with food.-Why creating time to cook is a major obstacle for many people.-How to be empowering and empathic.-Having tough conversations with aging parents about their lifestyle behaviours.-And much more.01:00 The Importance of Nutrition Tracking04:48 Challenges and Misconceptions About Tracking14:56 Practical Tips for Food Tracking22:38 Changing Narratives and Overcoming Beliefs27:48 Challenging Beliefs and Routines28:56 The Disempowerment in the Industry30:28 Empathetic Empowerment31:34 Critique of Performative Empathy32:07 Personal Stories and Parental Influence34:39 The Impact of Diet Culture36:10 Navigating Misinformation and Personal Responsibility39:03 Coaching Women and Body Image40:25 The Role of Strength Training44:08 The Complexity of Individual Health45:31 Empathy and Realistic Goals in Fitness51:02 Concluding Thoughts and Future PlansI’ve been putting a lot of time and effort into making these new episodes valuable for you. You can help me get these great guests and their knowledge in front of more people by:-Subscribing and checking out more episodes-Sharing on your social media (please tag me - I promise I’ll respond)-Sharing with the friend you think of who needs this episodeFollow Andrew Coates:Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewcoatesfitness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join My Email List:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.andrewcoatesfitness.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get the RP App at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.rpstrength.com/coates⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - use the code COATESRPUse Code ANDREWCOATESFITNESS to save 10% off at ⁠⁠⁠⁠⁠https://justbitememeals.com/⁠⁠⁠⁠⁠Use Code ANDREW for extended free trial of MacrosFirst Premium ⁠⁠⁠⁠⁠https://www.macrosfirst.com/

Jason Brown is one of the industry’s leading authorities on programming for strength, cardiovascular health, and making it all fit optimally into a busy life. Jason breaks down a masterclass in making strength and cardio work within your busy life so you don’t need to live in a gym 6 days a week and shares thoughts on:-How much strength training and cardio you need. -Why you probably don’t need more than 3 days in the gym. -How zone 2 cardio helps with muscle growth.-How people usually aren’t doing the right things for their health. -Tactics to manage fatigue.-Tactics for getting more steps.-Why making a intentional effort matters in a convenient world. -How to shift out of fight or flight mode.-And much more.01:04 Diving into Strength Training Frequency05:02 Designing Programs for Busy Individuals06:59 The Importance of Recovery and Stress Management10:28 Incorporating Aerobic Training16:28 Tracking Progress and Daily Activity25:18 Effective Two-Day Workout Plans29:52 Home Gym Strategies and Exercise Pairings30:32 Challenges of Training in Commercial Gyms30:52 Full Body Training Strategies32:21 Online Training and Program Adaptations34:36 The Importance of Zone Two Cardio38:21 Social Media and Fitness Misinformation43:20 Balancing Cardio and Strength Training50:21 Final Thoughts and ResourcesI’ve been putting a lot of time and effort into making these new episodes valuable for you. You can help me get these great guests and their knowledge in front of more people by:-Subscribing and checking out more episodes-Sharing on your social media (please tag me - I promise I’ll respond)-Sharing with the friend you think of who needs this episodeFollow Andrew Coates:Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewcoatesfitness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join My Email List:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.andrewcoatesfitness.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get the RP App at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.rpstrength.com/coates⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - use the code COATESRPUse Code ANDREWCOATESFITNESS to save 10% off at ⁠⁠⁠⁠https://justbitememeals.com/⁠⁠⁠⁠Use Code ANDREW for extended free trial of MacrosFirst Premium ⁠⁠⁠⁠https://www.macrosfirst.com/

Andy Morgan is an experienced coach and the co-author of the Muscle and Strength Pyramids Books. Andy showed up researched and prepared to give you a lot of value. Andy joins the podcast to share his wisdom on:-How to spot fitness and nutrition charlatans.-Where do such charlatans originate from.-What’s going on when someone isn’t losing weight but claims they’re in a calorie deficit.-Why do people underestimate their calorie intake.-Why you shouldn’t add back the calories you burn during exercise.-How people can maintain muscle mass when cutting for fat loss.-How much protein can you absorb in one sitting.-Why he doesn’t endorse body fat testing methods or devices. -And much more.00:47 Spotting Charlatans in Fitness and Nutrition00:55 The Journey of Rip Body and Coaching03:38 The Importance of Evidence-Based Fitness05:57 Common Traits of Fitness Charlatans17:31 The Naive Enthusiast, Opportunist, and Clout Chaser24:06 Understanding Calorie Deficits and Weight Loss29:51 Unrealistic Timelines and Weight Loss Expectations30:27 Calorie Calculators and Movement32:44 The Inaccuracy of Calorie Burn Calculations35:05 Maintaining Muscle Mass During Fat Loss46:27 Protein Intake and Distribution52:57 The Problem with Body Fat Percentage Devices59:01 Conclusion and ResourcesI’ve been putting a lot of time and effort into making these new episodes valuable for you. You can help me get these great guests and their knowledge in front of more people by:-Subscribing and checking out more episodes-Sharing on your social media (please tag me - I promise I’ll respond)-Sharing with the friend you think of who needs this episodeFollow Andrew Coates:Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewcoatesfitness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join My Email List:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.andrewcoatesfitness.com⁠⁠⁠⁠⁠⁠⁠⁠⁠Get the RP App at ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.rpstrength.com/coates⁠⁠⁠⁠⁠⁠⁠⁠⁠ - use the code COATESRPUse Code ANDREWCOATESFITNESS to save 10% off at ⁠⁠⁠https://justbitememeals.com/⁠⁠⁠Use Code ANDREW for extended free trial of MacrosFirst Premium ⁠⁠⁠https://www.macrosfirst.com/

Sean Hyson is a legendary fitness industry media insider having worked as editor in chief at Onnit and training director for Men’s Fitness and Muscle and Fitness magazines.Sean has had a birds eye view of the changing fitness media landscape and has seen all the popular trends and fad diets come and go only to return in a repackaged version. Sean also shares:-Thoughts on low carb and carnivore dieting.-Why some industry authorities struggle to change their beliefs with evidence.-Why some authorities are punished for shifting with changing evidence.-Why people gravitate to more extreme media messaging. -Why you only need a few workouts a week to make great progress. -Why Sean never gets tired of retelling basic proven concepts to the people who need it.-And bonus writing and content creation wisdom for the aspiring coach.-Plus much more00:50 Evolution of Fitness Media02:10 Navigating Fitness Influencers06:43 Practical Training Advice10:12 Fitness Trends and Misconceptions15:49 Training Philosophy and Personal Evolution26:33 Effective Rep Ranges and Training Techniques29:07 The Evolution of Leg Training29:32 The Benefits of Modern Exercise Machines29:55 Training Strategies for Long-Term Progress30:30 Understanding Rep Ranges and Failure31:06 The Importance of Stability in Exercises31:30 The Mental and Physical Benefits of Leaving Reps in the Tank32:38 The Challenges of Writing About Fitness and Nutrition33:40 Creating Engaging and Concise Content41:08 The Rise of Extreme Diets43:05 The Carnivore Diet: Benefits and Risks50:14 The Importance of SEO in Fitness Writing51:08 Networking and Creating Opportunities in the Fitness Industry52:28 Conclusion and Final ThoughtsI’ve been putting a lot of time and effort into making these new episodes valuable for you. You can help me get these great guests and their knowledge in front of more people by:-Subscribing and checking out more episodes-Sharing on your social media (please tag me - I promise I’ll respond)-Sharing with the friend you think of who needs this episodeFollow Andrew Coates:Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewcoatesfitness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join My Email List:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.andrewcoatesfitness.com⁠⁠⁠⁠⁠⁠⁠⁠Get the RP App at ⁠⁠⁠⁠⁠⁠⁠⁠www.rpstrength.com/coates⁠⁠⁠⁠⁠⁠⁠⁠ - use the code COATESRPUse Code ANDREWCOATESFITNESS to save 10% off at ⁠⁠https://justbitememeals.com/⁠⁠Use Code ANDREW for extended free trial of MacrosFirst Premium ⁠⁠https://www.macrosfirst.com/

Dr Pak Androulakis-Korakakis guests to talk about several popular muscle hypertrophy concepts and help sort the social media hype from the body of evidence, while dropping a lot of real world application and nuance into the discussion. This is a master class in navigating what matters for getting jacked. Dr Pak shares:-Why “strict” technique may not matter as much for muscle building.-Nuance on the “high vs low volume” camps and narratives online.-The nuance and problem with citing popular bodybuilders as anecdotes to support a training approach. -Fatigue’s role in hypertrophy training.-Does training frequency matter?-Nuance on the free weights vs machines debate for hypertrophy.-Are lengthened partials just hyper?-And much more01:04 Debunking Fitness Myths: Strict Technique vs. Cheat Reps08:16 Training Volume and Muscle Growth12:31 Low Volume Training: Myths and Realities22:48 Genetics and Realistic Expectations in Fitness26:28 Fatigue Management in Training30:56 Effective Rep Ranges for Hypertrophy31:07 The Debate on Heavy Lifting and Form33:56 Training Frequency and Muscle Building39:24 Free Weights vs. Machines44:49 Stability in Machine Use for Muscle Growth52:30 The Hype Around Lengthened PartialsI’ve been putting a lot of time and effort into making these new episodes valuable for you. You can help me get these great guests and their knowledge in front of more people by:-Subscribing and checking out more episodes-Sharing on your social media (please tag me - I promise I’ll respond)-Sharing with the friend you think of who needs this episodeFollow Andrew Coates:Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewcoatesfitness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join My Email List:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.andrewcoatesfitness.com⁠⁠⁠⁠⁠⁠⁠Get the RP App at ⁠⁠⁠⁠⁠⁠⁠www.rpstrength.com/coates⁠⁠⁠⁠⁠⁠⁠ - use the code COATESRPUse Code ANDREWCOATESFITNESS to save 10% off at ⁠https://justbitememeals.com/⁠Use Code ANDREW for extended free trial of MacrosFirst Premium ⁠https://www.macrosfirst.com/

Andy McCloy is the owner of the successful gym - BCI Performance and Fitness in Huntsville Alabama, having trained athletes that have made the NFL and NBA. But Andy shares the story of humble and difficult origins and the choices along the way to change his life and that of his family. Andy shares:-The road from being a self proclaimed misfit to successful gym owner and having the time to devote to his family,-What he means by having “No plan B”.-Why “pain equals wisdom”.-How insecurity led to overachieving.-Why he’s biased toward action.-What traits lead to successful athletes and success in life, and which traits are trainable.-Why attitude, effort, and social life matter. -And much more01:22 Andy's Early Life and Challenges06:15 Turning Point: Meeting the right people and Starting in Fitness10:51 Moving to Alabama and Starting a Business14:37 Building a Successful Gym and Personal Struggles20:25 Mentorship and Community Impact25:39 Balancing Family and Career25:59 The Importance of Action Over Planning27:16 Challenges in Business and Training28:54 Qualities of Successful Athletes29:17 The Role of Genetics and Parenting32:04 Managing Social Life and Training35:39 The Impact of Social Media on Business38:20 Building a Business Before Social Media42:18 Final Thoughts and ResourcesI’ve been putting a lot of time and effort into making these new episodes valuable for you. You can help me get these great guests and their knowledge in front of more people by:-Subscribing and checking out more episodes-Sharing on your social media (please tag me - I promise I’ll respond)-Sharing with the friend you think of who needs this episodeFollow Andrew Coates:Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewcoatesfitness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join My Email List:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.andrewcoatesfitness.com⁠⁠⁠⁠⁠⁠Get the RP App at ⁠⁠⁠⁠⁠⁠www.rpstrength.com/coates⁠⁠⁠⁠⁠⁠ - use the code COATESRPUse Code ANDREWCOATESFITNESS to save 10% off at https://justbitememeals.com/Use Code ANDREW for extended free trial of Macros First Premium https://www.macrosfirst.com/

Tony Gentilcore is a skilled and experienced coach, and with that skill and experience comes a lot of wisdom about:-How to get people started and how to meet them where they’re at.-How to start with a general program and adjust to your injury history, goals, and preferences.-Why giving people choice in their program helps keep them engaged and consistent. -How to choose starting rep ranges and progress your lifts.-What Tony means by “developing a trainable menu”-Ways to help people stay flexible and adaptable in their training.-Why Tony feels 3 workouts a week works for most people and what rep range Tony prefers to start most people in. -Great people to follow and resources to learn from to start and progress on your fitness journey.-And much more.01:07 The Evolution of Fitness Writing06:24 Adapting Training for Beginners09:52 Effective Programming Strategies24:33 Motivating Clients and Customizing Workouts36:59 Recovering from Injury: Personal Stories and Insights38:05 The Trainable Menu: Adapting Workouts for Injuries39:37 Consistency is Key: Overcoming Obstacles41:49 Effort and Motivation: Coaching Strategies45:53 Balancing Life and Fitness: Realistic Approaches47:05 The Magic of Three: Sustainable Workout Plans58:18 Resources and Recommendations for Fitness EnthusiastsI’ve been putting a lot of time and effort into making these new episodes valuable for you. You can help me get these great guests and their knowledge in front of more people by:-Subscribing and checking out more episodes-Sharing on your social media (please tag me - I promise I’ll respond)-Sharing with the friend you think of who needs this episodeFollow Andrew Coates:Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewcoatesfitness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join My Email List:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.andrewcoatesfitness.com⁠⁠⁠⁠⁠Get the RP App at ⁠⁠⁠⁠⁠www.rpstrength.com/coates⁠⁠⁠⁠⁠ - use the code COATESRPUse Code ANDREWCOATESFITNESS to save 10% off at https://justbitememeals.com/

01:08 Evolution of Fitness Information02:42 Social Media's Impact on Fitness05:58 AI in Fitness Content Creation08:57 Positives of Social Media in Fitness12:21 Negatives of Social Media in Fitness22:14 Trends and Frustrations in Fitness Content30:17 Fitness Routine Fundamentals31:15 Effective Workout Strategies33:27 Nutrition Basics34:28 Indulgences and Treats35:26 Sleep and Recovery40:22 Mental and Physical Recovery Techniques46:45 The Importance of Creativity and FictionI’ve been putting a lot of time and effort into making these new episodes valuable for you. You can help me get these great guests and their knowledge in front of more people by:-Subscribing and checking out more episodes-Sharing on your social media (please tag me - I promise I’ll respond)-Sharing with the friend you think of who needs this episodeFollow Andrew Coates:Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewcoatesfitness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join My Email List:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.andrewcoatesfitness.com⁠⁠⁠⁠Get the RP App at ⁠⁠⁠⁠www.rpstrength.com/coates⁠⁠⁠⁠ - use the code COATESRPUse Code ANDREWCOATESFITNESS to save 10% off at https://justbitememeals.com/

Dr Susie Spirlock aka Dr Susie Squats guests to share detail and nuance about:-Why stretching doesn’t often alleviate “tight” muscles. -Why dynamic mobility drills and load work better for creating lasting improvements to mobility. -How to manage hyper mobility.-Why the old injury management protocol of Rest, Ice, Compression, and Elevation is outdated and what to do instead. -What is tendonopathy, what’s changed about our understanding, and how to manage and treat it. -Why surgery often isn’t the best intervention for injury.-And much more.Links:https://moveyourbones.myflodesk.com/traffic-light-systemhttps://www.moveyourbonespt.com/freebies01:09 Debunking Stretching Myths03:00 Dynamic vs. Static Stretching06:39 Effective Warm-Up Strategies10:14 Understanding Hypermobility and EDS15:48 Strength Training for Hypermobility23:16 Tendinopathy Explained29:17 Form, Load, and Injury Prevention31:54 Debunking RICE for Soft Tissue Injuries35:29 The New Approach: PEACE and LOVE39:51 Pain Management Without NSAIDs42:49 Rethinking Surgery for Injuries48:54 The Role of Athletes in Surgery Perception56:08 Resources and Final ThoughtsI’ve been putting a lot of time and effort into making these new episodes valuable for you. You can help me get these great guests and their knowledge in front of more people by:-Subscribing and checking out more episodes-Sharing on your social media (please tag me - I promise I’ll respond)-Sharing with the friend you think of who needs this episodeFollow Andrew Coates:Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewcoatesfitness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join My Email List:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.andrewcoatesfitness.com⁠⁠⁠Get the RP App at ⁠⁠⁠www.rpstrength.com/coates⁠⁠⁠ - use the code COATESRPUse Code ANDREWCOATESFITNESS to save 10% off at https://justbitememeals.com/

Tom Sheppard is a strength coach and fitness writer who, beneath the rugged exterior is a thoughtful and generous soul who joins to open up about his complex mental health journey and how fitness has saved him. Tom shares:-How strength training can be a major positive for your mental health-Where fitness can creep over into addiction and serious problems-How to create guardrails against becoming too addicted-How the gym helps great self efficacy and defeat victim mindset-And much more. 03:38 The Role of the Gym in Mental Health12:49 The Importance of Self-Efficacy and Accountability20:05 Balancing Fitness and Life: Avoiding Fitness Addiction27:38 Exploring Fitness and Dieting as Socially Acceptable Eating Disorders28:00 Personal Struggles with Eating Disorders and Fitness Tracking28:16 The Anxiety of Missing a Day of Logging28:39 Realizing Unhealthy Habits and Finding Ways Out29:25 Balancing Fitness and Life: The Importance of Controlled Variance30:47 The Role of Fulfillment Outside the Gym33:08 Identifying Red Flags in Fitness Addiction35:15 The Obsession with Recovery Modalities38:14 Aligning Motivations with Actions in Fitness39:27 The Importance of Introspection in Fitness Goals42:19 Balancing Gym Goals with Life's Other Pillars47:15 Personal Journey and Career Reflections49:52 Conclusion and Final ThoughtsI’ve been putting a lot of time and effort into making these new episodes valuable for you. You can help me get these great guests and their knowledge in front of more people by:-Subscribing and checking out more episodes-Sharing on your social media (please tag me - I promise I’ll respond)-Sharing with the friend you think of who needs this episodeFollow Andrew Coates:Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewcoatesfitness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join My Email List:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.andrewcoatesfitness.com⁠⁠Get the RP App at ⁠⁠www.rpstrength.com/coates⁠⁠ - use the code COATESRPUse Code ANDREWCOATESFITNESS to save 10% off at https://justbitememeals.com/