90. Utilizing YouTube for your Business with Shana Yurko

I am so excited to have Shana Yurko on today’s episode! Shana is a boy mom, enneagram 3 libra, travel- and adventure-obsessed, eternal optimist and lover of stories (ask her husband about her latest book or Netflix obsession!). And as a Video Producer & Marketing Strategist for ambitious entrepreneurs who want to attract hot leads with video, she’s here to simplify posting videos that grow your business. Because, real talk, she 10X'd the traffic to her business in 2021 with her video content. And as a result, she doubled her monthly income with 1:1 clients and course sales in 2021 - and then again in 2022. She has helped 600+ busy entrepreneurs from all over the world uncover their secret standout superpower, and use it to get visible and grow their business with video. (All without sacrificing their latest Netflix obsession!) In this episode, we cover: Youtube Shorts Recording vertical vs horizontal Youtube & Google search   Connect with Shana: Instagram: @shanayurko YouTube Channel: https://www.youtube.com/channel/UCtDAly_ZOwYoHmFJCvLkCqA?sub_confirmation=1 FREEBIE: 3 Types of YouTube Videos that Land Clients: https://drive.google.com/file/d/19-rXWZjQrd6dxzISue4LGvC-q1b7ZJUB/view?usp=share_link Click here for Free Resources + Current Offers!   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/  

I am so excited to have Tanessa Shears on today’s episode! Tanessa Shears is a Kinesiologist, Certified Sleep Science Coach, and health consultant who helps entrepreneurs double their energy and focus so they can make more money in their business with her 12 Becoming Limitless Protocols. She works closely with business owners to eliminate brain fog and wake up well rested so they can get more done in less time, maintain consistent, stable energy throughout the day and feel better than they have in years. Tanessa is also the host of The Becoming Limitless Podcast, sharing her expertise on optimizing health and focus for business success. In this episode, we cover: Phases your brain goes through during sleep Getting enough dream sleep Lights that affect your brain and melatonin production  Connect with Tanessa: instagram.com/tanessashears tanessashears.com/biohacking (3 Biohacking Secrets to Optimize Your Sleep & Boost Your Energy) tanessashears.com/podcast (Becoming Limitless Podcast) Click here for Free Resources + Current Offers! Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

I am so excited to have Helen Walker on today’s episode! Running a business and making sales doesn’t have to be complicated! Helen Walker is a Sales and Mindset Coach teaching female business owners just how easy making sales online can be. She’s ridiculously passionate about giving women the tools and the know how to make consistent sales in their business, whilst juggling motherhood so that they can achieve financial freedom and a six figure income! Helen supports women around the world through 121 coaching, online programmes and strategy days and speaks on stages empowering women to create a life and business they truly love. In this episode, we cover: What is selling [5:52] Why sales is easy and hard [7:45] Focusing on service and sales [15:43] Shinny object syndrome [30:17]   Connect with Helen: https://www.instagram.com/thisishelenwalker/   Click here for Free Resources + Current Offers! Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/  

I am so excited to have Dayana Aleksandrova on today’s episode! Dayana Aleksandrova a.k.a Coach D is a Certified Marketing and Mindset Coach. She has played an integral role in advertising campaigns worth over $8 million. Dayana’s last office job was in 2017 when she quit a tech startup to live in a tree house. She has since built a multiple 6-figure business and helps educate and empower entrepreneurs to get better clients, launch their offers, and build badass brands.  In this episode, we cover: Social listening [6:30] Where to implement social listening [8:30] Coffee dates [17:40] Connect with Dayana: https://www.instagram.com/dayana_aleksandrova_/ Click here for Free Resources + Current Offers! Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/  

I am so excited to have Kelli Jones on today’s episode! Kelli is a virtual lawyer for entrepreneurs and business owners, helping them own their brand with a trademark and legally protect it with contracts. Kelli has been practicing law for 8 years and her goal is to help make the legal side a little less boring and to encourage proactive legal protection to save time, money, and stress. In this episode, we cover: When to consider a trademark [4:59] Trademarking your name [8:03] Contracts [11:37] Credibility [22:19] Connect with Kelli: www.lawyerkelli.com/podcast www.instagram.com/lawyerkelli_ Click here for Free Resources + Current Offers! Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/  

Inbal Claudio is an entrepreneur, military spouse, and currently lives in Southern California with her husband and two little girls. As a candle maker turned tech founder, Inbal’s passion for empowering women entrepreneurs has led her to create Like Minded Collective, a social media platform for dreamers, creators and female founders. Her mission is to make sure every single female founder, no matter what stage of business they’re in, knows how incredible they are and has the support they need! In this episode, we cover: Affordable connections [7:12] Candles to Tech [8:21] $25 to FREE [20:00] Connect with Inbal: https://www.likemindedcollective.com https://www.instagram.com/inbalclaudio https://www.instagram.com/like.minded.collective/ https://www.linkedin.com/in/inbalclaudio/   Click here for Free Resources + Current Offers! Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/

I am so excited to have Christa Elza on today’s episode! Christa graduated with a Bachelors of Science in Nursing in 2000. She was immediately drawn to Emergency Medicine and was a trauma nurse for 8 years. She has since earned her Masters Degree in Nursing from Texas State University and is a board certified nurse practitioner in Family Practice Medicine. She was the sole practitioner in a clinic specializing in weight loss, hormone balance, and aesthetics. During this time she realized the tool box of what she could offer for health solutions was too limited for how she wanted to serve her patients. She wanted a better way to help her patients achieve lasting health results. With that vision in mind, Christa began her journey with the School of Applied Functional Medicine, learning the root cause approach to personalized healthcare. In August of 2020, Christa launched her virtual health practice and is now able to provide help to clients around the country via webcam. As a functional-medicine expert, she specializes in clinically investigating underlying factors of fatigue, hormone balance, thyroid issues, digestive issues, and more. Christa uses breakthrough diagnostic testing that’s rarely done in conventional settings to uncover the hidden causes of why people feel the way they feel. From here, real healing is possible. In her free time you can find Christa spending time with her husband of 16 years, Jon, their 3 boys, + her puppy, Sage. She is now living in the San Antonio, TX area and loves being outdoors, skiing, traveling, hanging out poolside, + spending time with friends. In this episode, we cover: Functional Medicine [2:17] The phases we have [6:48] Understanding your cycle [9:04] Connect with Christa: IG: @christaelza Click here for Free Resources + Current Offers! Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/

In this episode, I go back to the basics of what niche truly is and how it can assist in your business growth. I share three reasons why you ultimately want a niche and how when you are clear on your niche, it’s like a domino effect and everything falls into place.  In this episode, we cover: What is really comes down to [1:57] 3 reasons why you need a niche [2:13] What could hinder your grow [8:22] To help understanding niche [9:30] Your service/product isn’t for everyone [16:32] Click here for Free Resources + Current Offers! Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/  

I am so excited to have Kristin Chadwick on today’s episode! Kristin Fields Chadwick, owner of Kristin Fields Chadwick, LLC., a podcast management and coaching company. Kristin manages and coaches powerhouse women all over the world by coming alongside and helping them launch, edit, and grow their podcasts. She is passionate about women knowing their voice matters and wants to empower others to create an impact in their businesses and personal lives. Kristin is the host and creator of Wholistic Podcasting: Podcast Coaching for Female Entrepreneurs. And the host and creator of Wholistic Hearts: A Journey from the Head to the Heart.   In this episode, we cover: You need a podcast if you have an online business [ 10:07] The most Google searched question [16:13] https://mailchi.mp/e815915afbd0/start-with-why-pdf This is a link to Kristin's free Start with Why guide to help new and current podcasters define their why behind starting and growing a podcast Connect with Mandy: Click here for Free Resources + Current Offers! IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/

In this episode, I share with you how I have been able to maximize the closing and conversion process with automation. I talk about the system I use and how you can use it too, to start converting in your sleep.  In this episode, we cover: One thing you’re going to want to implement asap [0:33] How I maximized conversion with a reel audio [4:33] The system for my automation set up [5:18] ManyChat: https://manychat.pxf.io/mandyemerson Click here for Free Resources + Current Offers! Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/