Building Something that Lasts

In this episode of Even Better, host Sinikka Waugh sits down with Erin Freeberg, owner of Adorn Gift and Home and Feed and Foster in Indianola, Iowa. Erin shares her journey of building businesses grounded in authenticity, creativity, and a desire to create community both in town and within the home. Together, they explore the realities of independent business ownership, from the fear and uncertainty to the deep sense of purpose and impact. Erin reflects on the importance of intentional choices, the role local businesses play in shaping community identity, and the legacy we model for the next generation. This conversation is an invitation to get out, experience more, and invest in what truly matters. -- Small business owner. Civic minded. Community focused. Iowa native. Erin Freeberg is an entrepreneur, community advocate, and small business owner based in Indianola, where she owns and operates two beloved retail destinations focused on thoughtful living, connection, and curated experiences. With a background in marketing, public relations, and community engagement, Erin is passionate about creating spaces that bring people together while championing small-town vibrancy and local business growth. Known for her creative eye and civic-minded leadership, she blends style, hospitality, and heart into everything she does. Facebook: @adorngiftandhome @‌feedfoster Instagram: @adorngiftandhome @‌feedfoster

In this Even Better episode Sinikka Waugh welcomes Nathan Sage where they explore the fundamental truth that we are all in this life together and need to treat each other with kindness. Together, they discuss how reaching out to those around us and making real connections is the cornerstone of building better communities. They dive into the reality of modern distractions, highlighting how constantly being on our phones steals precious time from our lives and relationships. Plus, they unpack why networking—even when it feels hard or intimidating—is essential, reminding us that pushing through discomfort is the only way we ever truly grow and learn. Tune in for an inspiring conversation on putting down our screens, stepping into meaningful connections, and taking clear steps toward a better community! Nathan Sage served as the Executive Director of the Knoxville, Iowa Chamber of Commerce, where he focused on economic development, supporting local businesses, and fostering community pride. In this role, Nathan helped organize RAGBRAI's visit to Knoxville and coordinated the Knoxville Nationals Parade each year, playing a key part in the city's vibrant community events. A veteran of both the USMC and US Army, his background in media, radio broadcasting and leadership shapes his approach to engaging with the community. Nathan lives in Indianola, Iowa, with his wife, Amanda.

In this solo episode of Even Better, host Sinikka Waugh tackles the all too familiar frustrations of ineffective meetings, asking questions many people have thought but not said out loud, like why are we here, what is the purpose, why are they still talking, and could this have been an email. Sinikka names several of these common meeting pain points before offering four practical strategies to make meetings more useful and engaging. This episode offers simple, actionable ideas for anyone who wants to spend less time in unproductive meetings and more time making meaningful progress. -- Sinikka Waugh - Connect with me on either LinkedIn or send me an email! Founder, Owner, Trainer, and Coach Sinikka Waugh, PMP, President and CEO of Your Clear Next Step, spends her days helping people have better workdays. Trainer, coach, business leader, and difference maker, Sinikka is known for consistently helping people solve problems and get things done at work. With a 20+ year background in languages, literature, and project management, Sinikka has helped over 50,000 people have better workdays since 2008. Her clients value how her professionalism blends seamlessly with her down-to-earth, "try this now" approach and her passion for helping others. Sinikka holds a BA from Central College, an MA from the University of Iowa, and is a certified Project Management Professional through the Project Management Institute (PMI).  

In this episode of Even Better, host Sinikka Waugh welcomes Allie Jones to explore the difference between being "Iowa nice" and practicing courageous kindness. Allie reflects on growing up in a culture that values politeness and avoiding conflict, and how those habits can sometimes prevent honest connection and meaningful leadership. Together, they share four practical strategies to move from surface level niceness to deeper kindness, including starting with self compassion, practicing clear and honest communication, choosing curiosity over judgment, and finding meaningful ways to contribute to your community. This conversation invites listeners to reflect on where people pleasing may be holding them back and offers a path toward more authentic relationships, healthier boundaries, and stronger, more connected communities.   -- Allie Jones is a leadership and business coach who helps individuals, teams, and communities lead with greater clarity, courage, and connection. Originally from Iowa, Allie returned to the state after several years away with a renewed passion for strengthening the communities that shaped her. Her work centers on the idea of Iowa Kind—helping leaders move beyond "Iowa nice" toward a deeper kind of leadership rooted in compassion, civility, and meaningful contribution. Through coaching, facilitation, and keynote speaking, she equips leaders with practical tools to foster engagement, navigate differences, and build stronger, more connected communities.   Facebook: Allie Jones Consulting LinkedIn URL: https://www.linkedin.com/in/allie-s-jones/ Instagram: Allie Jones Consulting Other: https://substack.com/@alliejonesconsulting

In this episode of Even Better, host Sinikka Waugh talks with Dave Blanchard to reframe how we think about artificial intelligence in education and the workplace. Rather than seeing AI as a disruption, Dave challenges listeners to examine the assumptions behind how we teach, learn, and work. He shares insights from his role in online learning and his work with the Minnesota Generative AI Alliance, highlighting how AI can reduce friction, support better decision making, and spark innovation when used thoughtfully. Their conversation explores the importance of human oversight, adaptability, and integrity in a rapidly changing environment. This episode offers a practical and encouraging perspective for anyone navigating the evolving intersection of technology, learning, and leadership. -- Dave Blanchard, Ed.D., is the Director of Online and Distance Learning at St. Cloud State University, where he leads strategic initiatives in digital learning, instructional design, and academic technology. His work focuses on aligning online education with institutional goals while advancing faculty development, accessibility, and student-centered course design. Dave's research and leadership center on the ethical integration of emerging technologies, including AI, in education, with an emphasis on equity, social justice, and human-centered learning. He is also a founding member of AI4MN, Minnesota's leading network for advancing thoughtful, cross-sector collaboration around AI in education.   LinkedIn: https://www.linkedin.com/in/davidsonblanchard/  

In this solo episode of Even Better, host Sinikka Waugh explores how to stay grounded and focused through both the highs and the challenges of everyday life. She shares three powerful questions that help anchor decision making and direction: Why do we do what we do, who do we serve, and how do we show up. Drawing on her work with Your Clear Next Step, Sinikka explains how clarity of purpose can guide priorities, strengthen relationships, and create meaningful impact. She also highlights the value of simple strategic themes over complicated plans, helping individuals and organizations move forward with confidence. This thoughtful episode offers practical insight for anyone looking to stay centered and intentional in their work and life. -- Sinikka Waugh - Connect with me on either LinkedIn or send me an email! Founder, Owner, Trainer, and Coach Sinikka Waugh, PMP, President and CEO of Your Clear Next Step, spends her days helping people have better workdays. Trainer, coach, business leader, and difference maker, Sinikka is known for consistently helping people solve problems and get things done at work. With a 20+ year background in languages, literature, and project management, Sinikka has helped over 50,000 people have better workdays since 2008. Her clients value how her professionalism blends seamlessly with her down-to-earth, "try this now" approach and her passion for helping others. Sinikka holds a BA from Central College, an MA from the University of Iowa, and is a certified Project Management Professional through the Project Management Institute (PMI).

In this episode of Even Better, host Sinikka Waugh sits down with Troy Roberts to explore a story of recovery, redemption, and lasting reform. Troy shares his journey from a childhood shaped by addiction to his own struggles with substance use, homelessness, and ultimately facing a 35 year prison sentence. He opens up about the loss of his mother, the turning point that led him to Harvest Academy, and how accountability, community, and lived experience transformed his life. Troy now dedicates his work to helping others find hope and build meaningful connections in recovery. This conversation offers an honest look at growth, resilience, and the impact of choosing a different path forward.   -- Troy, once lost to crime and addiction, turned his life around through Harvest Academy. From substance abuse, crime, and being incarcerated, facing a 35-year prison sentence, to graduating from the program, he has transformed his pain into purpose — now serving as a staff member and mentor, guiding others toward the same redemption and growth that changed his own life.   Facebook: Troy Roberts LinkedIn: https://www.linkedin.com/in/troy-roberts-464478331/ Other: Harvest Academy Iowa | Indianola IA

In this episode of Even Better, host Sinikka Waugh sits down with communication expert Erik Dominguez to explore how public speaking can become not just manageable but genuinely enjoyable. Erik shares his journey from growing up bilingual in Mexico City to discovering confidence through speech and debate after moving to the United States. Together, they break down practical habits for stronger communication, including treating your voice like an instrument, organizing ideas with clarity, and slowing down in high pressure moments. Erik also explains how to turn nervous energy into focus and why preparation is the key to confidence. This conversation is packed with relatable insights and simple strategies to help you speak with greater impact in any setting.   -- As a communication and confidence speaker and trainer with over 25 years of experience, Erik Dominguez has seen people from all walks of life learn to transform their fear into fuel and effectively share their minds and hearts with the world. His own communication fears fueled him to learn the mindsets and tools to be seen and heard. Now, his life's mission is to support you in learning to speak, share your story, and communicate with confidence, power, and yes, even a little bit of FUN!   Facebook: https://www.facebook.com/erikjdominguezspeaksup LinkedIn: www.linkedin.com/in/erikjdominguez Instagram: https://www.instagram.com/erik.j.dominguez/ Youtube: https://www.youtube.com/c/ErikDominguezSpeaks

In this solo episode of Even Better, Sinikka Waugh explores the experience of change saturation and what it feels like when too much change arrives all at once. Drawing on personal insight and coaching conversations, she reflects on how easily we can become overwhelmed, stretched thin, and disconnected from what matters most. Sinikka invites listeners to notice when that sense of saturation begins to take hold and to pause instead of pushing through. She encourages reconnecting with your inner circle as a source of support and perspective, and returning to your deeper why as an anchor in the midst of uncertainty. Through thoughtful reflection and practical encouragement, this episode offers a reset for anyone feeling the weight of constant change, helping listeners slow down, regain clarity, and move forward with greater intention and resilience.   -- Sinikka Waugh - Connect with me on either LinkedIn or send me an email! Founder, Owner, Trainer, and Coach Sinikka Waugh, PMP, President and CEO of Your Clear Next Step, spends her days helping people have better workdays. Trainer, coach, business leader, and difference maker, Sinikka is known for consistently helping people solve problems and get things done at work. With a 20+ year background in languages, literature, and project management, Sinikka has helped over 50,000 people have better workdays since 2008. Her clients value how her professionalism blends seamlessly with her down-to-earth, "try this now" approach and her passion for helping others. Sinikka holds a BA from Central College, an MA from the University of Iowa, and is a certified Project Management Professional through the Project Management Institute (PMI).

In this episode of Even Better, host Sinikka Waugh is joined by Scott Post to discuss how continuous improvement and lean thinking can help create more good work days. Reflecting on how they first met years ago in a project management class, including a memorable lesson involving a "crazy red chicken," Scott shares how he found his path into lean, continuous improvement, and operational excellence. The conversation explores lean leadership as servant leadership, Scott's long‑term involvement with lean consortiums such as the Iowa Lean Consortium and his fifteen years on the board of the Siouxland Lean Consortium, and the value of learning together through conferences and engaging meetings. They also touch on small business entrepreneurship and how lean principles apply across organizations of all sizes.   -- Scott Post is an Operational Excellence and Lean Leadership Coach with over 20 years of experience in leadership, continuous improvement, and Lean methodology. Known for his ability to identify inefficiencies and optimize processes, Scott helps individuals and organizations unlock their full potential through practical, results-driven approaches. Scott's passion for process improvement began during his service in the United States Marine Corps and continued as he earned an Industrial Engineering degree from Iowa State University. His expertise deepened through roles at Pella Corporation and later as Chief Operations Officer at Pizza Ranch, where he led the Operations, Training, and Process Improvement teams toward operational excellence. Scott founded S Post Consulting in 2021 and began working full-time with clients in 2023. Based in Northwest Iowa, the firm helps Siouxland business leaders stabilize operations, boost profits, and build momentum. Scott helps organizations move from chronic inefficiencies to high-performing operations. Through a diagnostic, boots-on-the-ground approach, he uncovers root causes, aligns leadership, and builds sustainable systems that reduce waste, improve execution, and drive long-term profit, without adding headcount or complexity. Clients consistently experience improved employee engagement, increased labor efficiency, shorter lead times, and stronger bottom-line results. A dedicated Servant Leader, Scott has also been an active contributor to the local Lean communities, serving on the board of the Siouxland Lean Consortium, and volunteering with the Iowa Lean Consortium. Outside of work, he enjoys family life, camping, and a hobby farm by Rock Valley, Iowa with his wife, four children, and a collection of farm animals. LinkedIn: www.linkedin.com/in/scott-post Other: http://www.spostconsulting.com