11. Learning the "No Rules" Rule

Can I vent to you about Meta for like 10 minutes? Because I'm mad, and I promise this affects your esthetics business more than you think.Meta (the company behind Instagram and Facebook) is now offering subscriptions from $3.99 all the way up to $499 a month. You can pay for scheduled stories, priority story views, six pinned posts, custom fonts, and the one that really ticks me off: optimized search. Basically, more visibility if you pay up. Social media is officially starting to feel like The Hunger Games, and it's a no for me, dawg.In this episode I'm breaking down:What these new Meta subscriptions actually include, and where to find them on your InstagramWhy you do NOT need to pay Meta to grow your clienteleWhy I'm still not telling you to quit social media The bare-minimum posting rhythm that keeps your profile looking activeThe other marketing channels I want you leaning into instead: email, referrals, getting involved in your community in person, and SEOHow I'm practicing what I preach and shifting my own focus off social mediaIf you have a love-hate relationship with social media, this one's for you. Let's get off the hamster wheel and do it differently.📺 Watch my weekly 10–15 minute trainings on YouTube: https://www.youtube.com/@glowsissocial💌 Want to chat? Email me at [email protected] this episode resonated, screenshot it and share it with your esthetician friends! Let's help more estheticians find these free resources.

Most estheticians lose money on Black Friday for the same reason. After three years of surveying my challenge participants, I know exactly what separates the estis who profit from those who don't.In this episode, I break down why so many holiday promotions flop, reveal the SIS Method that every decision in my business has to pass, and share some huge news.If you've been "thinking about" your Black Friday offers but haven't planned a thing, this one's for you.Inside this episode:→ What the SIS in Glow Sis actually stands for→ Big DERMASCOPE announcement→ Why Black Friday promotions flop→ What's coming to help you prepMentioned:🎥 The #1 Black Friday mistake video on YouTube: WATCH HERE✨ Join the Black Friday Marketing Challenge waitlist (10 days, $25, starts Nov 2): JOIN HERELoved this episode? Leave a 5-star rating and tell me what you want to hear next.

In this episode, I'm reading you my cover feature for the June 2026 issue of Dermascope, "Scaling With Sanity." It names something our industry rarely says out loud, which is that growth does not have to cost you your health, your relationships, or the love that brought you into this work in the first place.We get into the real difference between scaling and expanding, why those two words are not interchangeable, and how quietly confusing them leads straight to burnout. I walk through the non-negotiables worth protecting as you grow, the systems that let your business run without living entirely in your head, and the smarter ways to increase revenue that do not ask you to add more hours or more clients to an already full day.If you have ever felt like the only way forward is to post more, book more, and say yes to everything, this one is for you.You can read the full article in the June 2026 issue of Dermascope, starting on page 52: https://www.dermascope.com/freedigital/June2026/Two ways to work with me, both over at glowsissocial.com:The Esthetician Marketing House, a monthly marketing education home with rooms that get remodeled every month. The coffee is on and your key is waiting! Marketing that feels good and actually works.The Glow Sis Email Club, done-for-you email templates so you can stay in front of your clients without writing every message from scratch.

Feeling discouraged in your aesthetics business? You’re not alone. In this episode of The Empowered Aesthetics Podcast, Shaylee opens up about her own struggles—both in business and in life—and shares three powerful strategies to help you push forward when you’re feeling stuck.If you’ve ever faced slow bookings, client no-shows, or felt the weight of financial stress, this episode is for you. Learn how to leverage social proof, build genuine client connections, and take intentional action to grow your business. Plus, Shaylee breaks down the mindset shifts that will help you stay resilient through the ups and downs of entrepreneurship.If you're on the verge of giving up—don’t. 💕 Tune in for a pep talk, actionable steps, and the reminder that you are capable, resilient, and meant for success.🔗 Free Social Media Training for Estheticians🔗 Join the Glow & Grow Community (7-Day Free Access!)🔗 Enroll in Socially Empowered Aesthetics🔗 Connect on Instagram

Does social media feel like an endless hamster wheel you can’t get off? In this episode of the Empowered Aesthetics Podcast, Shaylee shares the three biggest reasons why staying consistent on social media is so challenging for aesthetics professionals and how to overcome them. Whether you're an esthetician, lash artist, injector, or beyond, you'll learn: 1. The mindset shift from operator to owner that changes everything. 2. Why copying what others do won’t attract your dream clients. 3. The marketing strategies you were never taught but need to thrive. If you’re tired of the overwhelm and ready to take control of your marketing with ease, this episode is for you. Plus, Shaylee invites you to her free Fully Booked in Five Days challenge for actionable steps to jumpstart your success. Hit play and start transforming your business today! --------------------- 👩🏻‍💻 Join My Free Fully Booked In 5 Days Challenge ⁠⁠HERE⁠⁠ 📲 ⁠⁠Click HERE ⁠⁠to learn about my signature program, Socially Empowered Aesthetics: The Proven Pathway to Effortless Client Growth with Simple and Sustainable Social Media Marketing 🔥 Join the Glow & Grow Community ⁠⁠HERE⁠⁠ --------------------- Did you enjoy this episode? Please leave me a review! (I would love only 5 stars, so if I didn't exceed your expectations, please send me a message instead, telling me how this podcast could be even better!) --------------------- Let's Connect! ⁠⁠⁠⁠⁠⁠⁠Glow Sis Social on Instagram⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Glow Sis Social on YouTube⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Glow Sis Social on TikTok⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Glow Sis Social on Facebook

Ready to turn your social media into a client-attracting machine? In today’s episode, we’re getting back to basics with three essential moves to level up your aesthetic business online. These no-nonsense tips will help you cut through the noise, connect with local clients, and set up your profile to work for you. Say goodbye to wasted time and hello to strategic growth. This is the foundation you need to make your social media a powerful tool for real results. --------------------- 👩🏻‍💻 Join My Free Social Media Marketing Training ⁠HERE⁠ 📲 ⁠Click HERE ⁠to learn about my signature program, Socially Empowered Aesthetics: The Proven Pathway to Effortless Client Growth with Simple and Sustainable Social Media Marketing 🔥 Join the Glow & Grow Community ⁠HERE⁠ --------------------- Did you enjoy this episode? Please leave me a review! (I would love only 5 stars, so if I didn't exceed your expectations, please send me a message instead, telling me how this podcast could be even better!) --------------------- Let's Connect! ⁠⁠⁠⁠⁠⁠Glow Sis Social on Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Glow Sis Social on YouTube⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Glow Sis Social on TikTok⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Glow Sis Social on Facebook

In this episode of The Empowered Aesthetics Podcast, I’m chatting with Erica from Simply Lash, who has grown her career way beyond just the treatment room. She has her own product line, hosts trainings, and has a ton of knowledge to share about how you can diversify your business, too. We’re breaking down how to grow your clientele, create multiple streams of income, and stay energized in your career. Erica is such an inspiration, and if you’ve been thinking about stepping up your game or expanding your business, you’ll want to tune in. There are so many opportunities waiting for you, and we’re diving into all of them today. Connect with Erica on Instagram @simplylash.us --------------------- 👩🏻‍💻 Join My Free Social Media Marketing Training HERE 📲 Click HERE to learn about my signature program, Socially Empowered Aesthetics: The Proven Pathway to Effortless Client Growth with Simple and Sustainable Social Media Marketing 🔥 Join the Glow & Grow Aesthetics Marketing Community HERE --------------------- Did you enjoy this episode? Please leave me a review! (I would love only 5 stars, so if I didn't exceed your expectations, please send me a message instead, telling me how this podcast could be even better!) --------------------- Let's Connect! ⁠⁠⁠⁠⁠Glow Sis Social on Instagram⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Glow Sis Social on YouTube⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Glow Sis Social on TikTok⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Glow Sis Social on Facebook

This episode is... different... BUT SO GOOD! --------------------- 👩🏻‍💻 ⁠SOCIALLY EMPOWERED ESTHETICIANS (SEE): Click Here To Learn More⁠ 🔥 Glow & Grow Marketing Membership ($4.99): CLICK HERE --------------------- Did you enjoy this episode? Please leave me a review!(I would love only 5 stars, so if I didn't exceed your expectations, please send me a message instead, telling me how this podcast could be even better!) --------------------- Let's Connect! ⁠⁠⁠⁠Glow Sis Social on Instagram⁠⁠⁠⁠ ⁠⁠⁠⁠Glow Sis Social on YouTube⁠⁠⁠⁠ ⁠⁠⁠⁠Glow Sis Social on TikTok⁠⁠⁠⁠ ⁠⁠⁠⁠Glow Sis Social on Facebook

This episode is a TREAT! Lety Soto, a Solo Esthetician who is also one of my top students (and what others in our community call the GOAT), joins us to talk about tips to being successful in your career with less than 500 social media followers. Listen all the way through for a 🔥 tip at the end! Connect With Lety: HERE --------------------- 👩🏻‍💻 SOCIALLY EMPOWERED ESTHETICIANS (SEE): Click Here To Learn More ✨ ⁠⁠⁠⁠9-DAY SOCIAL MEDIA GLOW UP: Click Here To Register⁠⁠⁠⁠ --------------------- Did you enjoy this episode? Please leave me a review!(I would love only 5 stars, so if I didn't exceed your expectations, please send me a message instead, telling me how this podcast could be even better!) --------------------- Let's Connect! ⁠⁠⁠Glow Sis Social on Instagram⁠⁠⁠ ⁠⁠⁠Glow Sis Social on YouTube⁠⁠⁠ ⁠⁠⁠Glow Sis Social on TikTok⁠⁠⁠ ⁠⁠⁠Glow Sis Social on Facebook

In this episode, I walk you through the steps to have a super profitable Black Friday & Cyber Monday weekend PLUS why you should NEVER drop your prices if you aren't booking clients (+ what to do instead). --------------------- 🛍️ 10 Day Black Friday & Cyber Monday Marketing Challenge 👩🏻‍💻 ⁠⁠⁠FREE WEBINAR TRAINING: Click Here To Register⁠⁠⁠ --------------------- Did you enjoy this episode? Please leave me a review!(I would love only 5 stars, so if I didn't exceed your expectations, please send me a message instead, telling me how this podcast could be even better!) --------------------- Let's Connect! ⁠⁠Glow Sis Social on Instagram⁠⁠ ⁠⁠Glow Sis Social on YouTube⁠⁠ ⁠⁠Glow Sis Social on TikTok⁠⁠ ⁠⁠Glow Sis Social on Facebook