389 | Tatum Brandt, Founder Brandt Creative

Big things are coming as we head to Chicago next weekend, so we got you covered on that end. We also discuss Meg's infatuation with baby quails, running etiquette on multiple flybys, our training for the New York Marathon and JFK 50 Mile, and our somewhat delayed reactions to the Berlin Marathon. Finally, we cover the Hoka Mach X 3, which sees an improved upper over last year's version.SUPPORT OUR SPONSORS!MAURTENGet 15% off by using code Believe15!* We use Maurten gels for all our races and some of the most elite athletes in the world rely on their bicarb system for optimizing their fuel strategies on race day. Stock up for your fall marathon training and save 15% off your order by using this link and code Believe15: https://bit.ly/BITR-MAURTENSWIFTWICKYou already know that Swiftwick makes our favorite socks for running, from training to race day. Speaking of race day, they just delivered a limited-edition "Dig Deeper" pizza sock designed by artist Greg Itahara in celebration of the Chicago Marathon. They're going fast so make sure you pick them up before they're pepperoni: https://swiftwick.com/products/chicagoLMNTThe Lemonade Salt has returned for good, so make sure you grab the greatest flavor on the planet for all your fall marathon needs. You'll be getting 1,000 mg of sodium plus other key electrolytes that will restore balance to your life after any hard effort. You'll also get an 8-count LMNT Sample Pack with any purchase, so don't miss out: http://drinklmnt.com/thedropINDEX0:00 Intro8:01 BITR x New Balance Chicago Weekend Itinerary 15:03 Tilly Norwood: AI Actress and the Downfall of Humanity 20:57 Meta Oakley Glasses / Harry Styles and the Berlin Marathon / Molly Seidel's End with Puma30:53 JFK 50 Miler / Baltimore Running Festival Half-Marathon49:36 Baby Quails, OnlyFans, and Holiday Dinners59:44 Fun Dip, Pixie Sticks, Football1:05:18 Hoka Mach X 31:17:36 Runners' Etiquette on the Flyby Wave / Old School Pizza Hut

Taylor chats with Mary Denholm, a pro ultrarunner and Craft athlete. Follow Mary on Instagram: @eatrunandbemary

The gang came back to Baltimore while Thomas went to China. From Guangzhou to Hong Kong, we dive deep into all his culinary and running adventures, including a behind the scenes visit to a manufacturing facility for Mount to Coast and many other brands. We also do shots of Kweichoi Moutai out of respect.SUPPORT OUR SPONSORS!MAURTENGet 15% off by using code Believe15!*We use Maurten gels for all our races and some of the most elite athletes in the world rely on their bicarb system for optimizing their fuel strategies on race day. Stock up for your fall marathon training and save 15% off your order by using this link and code Believe15: https://www.maurten.com/?utm_source=referral&utm_campaign=bitr_podcast&utm_medium=partnerships&utm_content=believeintherun*Valid for all products except Bicarb Cannot be combined with other promotions One-time use per customer Valid through 31 Dec 2025LMNTThe Lemonade Salt has returned for good, so make sure you grab the greatest flavor on the planet for all your fall marathon needs. You'll be getting 1,000 mg of sodium plus other key electrolytes that will restore balance to your life after any hard effort. You'll also get an 8-count LMNT Sample Pack with any purchase, so don't miss out: http://drinklmnt.com/thedropINDEX:0:00 - Intro4:33 - Thomas's China Recap / Arrival29:12 - Mount-To-Coast HQ34:42 - Chinese Cuisine36:55 - "The Midsole Factory" / MTC Lab53:52 - Shenzen Adventures 1:10:46 - Bullet Train to Hong Kong / Dim Sum and Eric Andre1:20:21 - Taoist Temple / Mountain Hiking1:31:40 - Mount-To-Coast Group Run1:34:32 - Shanghai / Chinese EV's 1:58:43 - Wrap-Up / Berlin Marathon / BITR Chicago Marathon Plans

Taylor chats with Adidas Terrex Athlete Eli Hemming.Follow Eli on Instagram: @eli_hemming

We traveled a day ahead and a week in time to experience the 2025 World Athletics Championship in Tokyo. From the 100 meter finals to the world record in the pole vault to the men's and women's marathons on a hot and humid morning, we witnessed greatness across the board. We did our best to assimilate and only made a few blunders along the way (that we're aware of, anyway). We may not have come back with any Labubus, but we brought home plenty of amazing memories. Thanks to Asics and thanks to Tokyo for being so awesome, we won't forget it anytime soon.SUPPORT OUR SPONSORS!MAURTENGet 15% off by using code Believe15!* We use Maurten gels for all our races and some of the most elite athletes in the world rely on their bicarb system for optimizing their fuel strategies on race day. Stock up for your fall marathon training and save 15% off your order by using this link and code Believe15: https://www.maurten.com/?utm_source=referral&utm_campaign=bitr_podcast&utm_medium=partnerships&utm_content=believeintherunSWIFTWICKThe best running socks in the game, Swiftwick is made right here in the USA, which means no price increases on account of tariffs. We're always running in their socks and you should be too. The Drop listeners can get 15% off their first purchase with code BELIEVE15.Shop here: https://swiftwick.com/collections/believeLMNTThe Lemonade Salt has returned for good, so make sure you grab the greatest flavor on the planet for all your fall marathon needs. You'll be getting 1,000 mg of sodium plus other key electrolytes that will restore balance to your life after any hard effort. You'll also get an 8-count LMNT Sample Pack with any purchase, so don't miss out: http://drinklmnt.com/thedrop*Valid for all products except Bicarb Cannot be combined with other promotions One-time use per customer Valid through 31 Dec 2025INDEX0:00 - Intro4:12 - Travel to Japan12:57 - Citius Mag Group Run21:22 - Quest for Labubu25:45 - Robot Sushi30:17 - Boat Dinner, Karaoke, and Snails38:24 - Day 1 (For Us) of Athletics43:43 - Robbe Reunites With Old ""Friend""49:36 - Final 'Move Her Mind' Stop, Fancy Dinner, Day 2 (For Us) of Athletics56:42 - Women's Marathon / Karl and Robbe's Side Quest in Shinjuku1:23:57 - Day 3 (For Us) of Athletics / Shelly-Ann Fraser-Pryce's Final Race1:25:03 - Men's Marathon / Clayton Young Falling1:31:01 - Sumo Wrestling1:39:53 - Final Evening / Mondo's World Record / Japanese McDonald's

Taylor interviews Kyle Siegel, founder of Raide - a performance based apparel and equipment company focused in the trail space. Check out their products and learn more about the company here: https://raideresearch.com/

Stuck with cacti and debating the merits of art school and She's All That, that's where we're at. We make sure you're covered with all the unnecessary info before diving into the Nike Vomero Premium, the third release in the Vomero line for 2025, featuring a 55 mm (!) stack height for the dual-Air Zoom midsole. SUPPORT OUR SPONSORS!MAURTENGet 15% off by using code Believe15!* We use Maurten gels for all our races and some of the most elite athletes in the world rely on their bicarb system for optimizing their fuel strategies on race day. Stock up for your fall marathon training and save 15% off your order by using this link and code Believe15: https://www.maurten.com/?utm_source=referral&utm_campaign=bitr_podcast&utm_medium=partnerships&utm_content=believeintherunLA SPORTIVALooking for a new training partner? Meet the La Sportiva Prodigio Max—built for ultra-distance comfort, with nitrogen-infused XFlow Endurance foam and a wide, stable platform to keep you moving mile after mile. Shop the La Sportiva Prodigio Max here: https://rei.pxf.io/K0LmKa * Valid for all products except Bicarb Cannot be combined with other promotions One-time use per customer Valid through 31 Dec 2025

Robbe sits down for a chat with Mario Fraioli, running coach and author of The Morning Shakeout newsletter on Substack, to talk about daily journaling, how running changes as we get older, showing up when you don't feel like it, music, culture, and much more. Subscribe to The Morning Shakeout: https://substack.com/@mariofraioliCheck out his website: https://mariofraioli.com/

Thomas and Karl are back in the U S of A where the salt mounds of South Baltimore are a close second to the snowy peaks of Mont Blanc. We hear all about their remaining adventures, including a seasick paragliding adventure and watching the finish of the greatest trail race on the planet. We also cover some of the Adidas Chasing 100 event and the wonderful world of piglet racing. SUPPORT OUR SPONSORSMAURTENGet 20% off for one week only by using code Believe20! We use Maurten gels for all our races and some of the most elite athletes in the world rely on their bicarb system for optimizing their fuel strategies on race day. Stock up for your fall marathon training and save 20% off your order by using this link: https://www.maurten.com/?utm_source=referral&utm_campaign=bitr_podcast&utm_medium=partnerships&utm_content=believeintherunLA SPORTIVALooking for a new training partner? Meet the La Sportiva Prodigio Max—built for ultra-distance comfort, with nitrogen-infused XFlow Endurance foam and a wide, stable platform to keep you moving mile after mile. Shop the La Sportiva Prodigio Max here: https://rei.pxf.io/K0LmKa LMNTBIG NEWS: Lemonade Salt is here to stay! Our favorite flavor of the summer is back and ready to give you 1,000 mg of sodium plus other key electrolytes that will restore balance to your life after any hard effort. You'll also get an 8-count LMNT Sample Pack with any purchase, so don't miss out: http://drinklmnt.com/thedropSWIFTWICKThe best running socks in the game, Swiftwick is made right here in the USA, which means no price increases on account of tariffs. They're rolling out a lifestyle collection in the coming months, but for now, grab a pair of Flite XT or any other amazing styles. We're always running in their socks and you should be too. The Drop listeners can get 15% off their first purchase with code BELIEVE15.Shop here: https://swiftwick.com/collections/believeINDEX0:00 - Intro1:57 - UTMB / Chamonix Recap29:39 - Maryland State Fair / Piglet Races / Motion Sickness35:10 - UTMB / Chamonix Recap (cont.)1;01:43 - ACG / Satisfy Popups1:03:41 - Adidas Chasing 100 / Evo Prime X 1:12:31 - Hoka Mafate 51:16:56 - Move Her Mind Event Series (Oklahoma) / Charles St. 12 Miler

Thomas chat with Tatum Brandt, founder and creative director of Brandt Creative Co., a design studio specializing in branding and web development for fitness, wellness, and sports businesses.