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The shtick that made Audi legendary with enthusiasts and iconic with buyers were its over engineering, powertrains, and of course, quattro all-wheel-drive system. But the brand got lost, and has run into trouble in recent years.
Audi has been late to market and behind the curve with SUVs, went all-in early on the electric future and got burned when political winds changed, and lost its way with design while simultaneously getting a bit cheap-feeling with materials. But with an over-engineered stalk, leaning back into quattro with the latest RS5, and a course correction in both details and materials, Audi might be making a return to form.
The Drive's Director of Content and Product Joel Feder is joined by Filip Brabec, who is Audi of America's senior vice president of product management, to break down how the House of quattro got where it is today, where we are today, and what's coming in terms of rapid course corrections.
Stories referenced in today's episode:
Audi Surprises With 1,000-HP V8 Nuvolari Supercar, and It Really Looks Like This
2027 Audi RS5 First Drive Review: Heavy, Complicated, and Somehow Glorious
Audi Concept C Previews Electric Sports Car Coming in 2027
Audi Is About To Enter a New Design Era
Audi Won’t Make a Gas Version of Its New Flagship Sports Car
2025 Audi A6 E-Tron Sportback Review: RWD Revolution in the House of Quattro
2027 Audi Q9 First-Drive Review: Audi’s Biggest SUV Beats BMW and Mercedes on Family-Friendliness
00:00 - Intro
03:51 America got the RS6 Avant
10:38 Hybrids
17:07 Going back to over engineering and leaning into quattro
23:12 What's taken so long? Why are we behind the curve on SUVs?
25:27 TT and R8 replacements
27:25 Piano black plastic and real controls
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