The Decibel podcast

The big business of romance novels

5/14/2026
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Once relegated to paperback stands in grocery stores, the business of romance novels is hot right now – especially in Canada. In a moment when book sales in other genres appear to be relatively flat or declining, what is it about romance novels that’s making readers fall in love?

Deborah Aarts is a freelance business journalist. She’s on the show today to discuss what’s driving this “swoon boom,” how Canada became such a hotbed for romance readers and writers, and what it is about this moment that has readers pining after romance novels.

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