Why 99% of BI Tools Get Embedded Analytics Wrong And How Omni Fixed It ft. Chris Merrick

What if the future of analytics wasn't about building another middleware layer, but about getting closer to the actual business user? In this episode, Benjamin sits down with Chris Merrick, CTO and cofounder of Omni, to explore why semantic layers matter more than ever in an agentic world, how AI is reshaping embedded analytics and customer-facing data experiences, and the key strategies for keeping complex data models aligned across federated sources. Whether you're building analytics platforms, managing data infrastructure, or trying to make AI work at scale, this conversation is packed with practical insights on balancing governed analytics with exploratory AI, unifying disparate data sources, and capturing business intelligence beyond just the metrics in your warehouse. Tune in to discover how the next generation of analytics platforms will need to think about the entire business, not just the data.