Building A Culinary Media Brand: A Chat with Life & Thyme's founder, Antonio Diaz

Antonio primarily focuses on Life & Thyme’s overall creative and editorial trajectory while also managing our filmmaking endeavors, such as our Emmy-winning show, The Migrant Kitchen. When he’s not dreaming up the next culinary adventure, you can find him seeking out the best kouign-amanns around town with a side of espresso.In this episode, Antonio breaks down building his own culinary media brand and gives us a step-by-step guide on how to produce your first food tv series. He shares his decades long journey in developing Life & Thyme and how to build a community to create his dream with.Photo courtesy of Antonio Diaz.Our Theme music is "Blippy Trance" by Kevin MacLeod; Licensed under Creative Commons: By Attribution 3.0 LicenseThe Culinary Call Sheet is powered by Simplecast. 

From competition cooking show to live television segments to feature films, Alyssa Noui is one of the industries’ top culinary producers and food stylists. She uses her producing skills to meet client expectations and stay on top of the latest trends in order to achieve those appetizing moments for the camera we all love.In this episode, Alyssa shares her unique journey to behind the camera and into some of the most notable production kitchens in the field. She shares her insider tips and tricks on how to break into the field, how she approaches working within a team and what she loves the most about this one of a kind community.Photo courtesy of Alyssa NouiOur Theme music is "Blippy Trance" by Kevin MacLeod; Licensed under Creative Commons: By Attribution 3.0 LicenseThe Culinary Call Sheet is powered by Simplecast. 

With more than two decades in the game, Chef Dale Talde has cemented his top position amongst other prestigious developers, hoteliers and notable chefs building his own culinary media brand alongside multiple brick & mortars.His business first expanded beyond hospitality when he was cast and competed in the early days of @bravotopchef - returning as a competitor three times before transcending that role into guest judge on multiple series before eventually landing his role as chef and host on his very own daytime series. In this episode, Dale breaks down the behind-the-scenes ways he took on each of these roles, both the struggles and successes, and what is necessary to evolve with a continuously changing culinary media landscape.Our Theme music is "Blippy Trance" by Kevin MacLeod; Licensed under Creative Commons: By Attribution 3.0 LicenseThe Culinary Call Sheet is powered by Simplecast. 

So, you want to make a food show? This episode will breakdown culinary programming from the executive and network side of things. In conversation with Clifford Endo, we'll hear about the many roads he took that helped him fine tune his pitch and pivot game, eventually landing him as Vice President of Content at Vice Media. With decades of development work, business acumen and general audacity, Cliff delivers both hard and soft advice that can be applied to any creative pitch, hosting or writing endeavor- food related or not.Our Theme music is "Blippy Trance" by Kevin MacLeod; Licensed under Creative Commons: By Attribution 3.0 LicenseThe Culinary Call Sheet is powered by Simplecast. 

Creative partners, Karis Jagger and Fabienne Toback, have shared a lifelong love of producing and food. While they started their career doing branded work, they eventually evolved into the production company Hey Sistah and brought to life the beautiful and cinematic docuseries on Netflix High on the Hog. They stop by The Culinary Call Sheet to discuss their long creative journey and share tips and tricks on how to license IP. They discuss their own personal filter of how they decide what projects to work on and what it takes to be on the on the long road of development.Photo by Adam AmengualOur Theme music is "Blippy Trance" by Kevin MacLeod; Licensed under Creative Commons: By Attribution 3.0 LicenseThe Culinary Call Sheet is powered by Simplecast. 

After twenty years working as a professional celebrity chef and hosting multiple culinary shows across major networks, Marcela Valladolid hard pivoted to build her own production path brick by brick. By working with her sister Carina and a small, tight knit team, The Marcela and Carina Show was born, sharing the vibrant cuisine and culture of Mexico. Through this new online community - her familia - Casa Marcela was created, allowing Marcela more financial, personal and professional success than ever before. She shares the highs and lows of this process and some personal and professional lessons that she learned along the way. Our Theme music is "Blippy Trance" by Kevin MacLeod; Licensed under Creative Commons: By Attribution 3.0 LicenseThe Culinary Call Sheet is powered by Simplecast.  

Whether you want to be in front of the camera, behind the camera, or just entertained- each episode of The Culinary Call Sheet lifts the apron to reveal the adventurous and often unexpected secrets to how the sausage (aka a food show) gets made. In conversation with a variety of epicurean icons, culinary production veterans, April Jones and Darin Bresnitz, give an insider's view into personal stories from the field and provide an in-depth, behind-the-scenes look into some of the most popular food programming and current trends happening in today's evolving culinary media landscape. About Your Hosts:April Jones is an Emmy Award-winning Executive Producer and Director who understands the emotional impact of good storytelling. With decades of experience in both production and psychology, she has a knack for curating atmospheres that enable and encourage folks to share their most vulnerable stories by excavating significance from even the smallest of details. As an intentional creator across a broad array of industries, she strives to elevate narratives to their highest point of resonance through entertainment while also advocating for crucial shifts in dialogue. She’s also a sucker for fried chicken, stray animals, and a good comeback.Since 2001, Darin Bresnitz has worked in culinary media, focusing on the people in the industry, their stories and their incredible food. In 2014, he created the concept for Refinery29's 29Rooms, helping to usher in the modern era of immersive events. Recently, as the Director of Original Series at Tastemade, he created and produced award-winning food & travel shows. Since 2009, he has Co-hosted and Co-produced Heritage Radio Network's Snacky Tunes. He lives in Altadena and is married to his best friend, Anna, and together they are raising their beautiful daughter, Josephine, handsome son, Oliver, and their loyal dog, Meatball.The Culinary Call Sheet is powered by Simplecast.