
What Does It Take To Build Something That’s Never Been Done Before? | Chad McGehee
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From investigating fraud at IBM to building the Middle East’s first licensed craft brewery, Chad McGehee’s career has taken a few unexpected turns.
Chad McGehee, founder of Side Hustle Brews & Spirits, joins Chef JKP to share how growing up surrounded by food in Louisiana eventually took him across Asia, Africa and the Middle East before he walked away from corporate life to build something of his own.
Chad shares why whiskey was actually the original plan, how beer became the “side hustle,” and why he spent $50,000 air-freighting their first shipment into the UAE, only for it to sell out on the first day.
He also takes us inside the journey of opening Craft by Side Hustle in Abu Dhabi, the challenges of doing something that had never been done in the region, and what he’s learned about building a hospitality business that lasts.
WHAT YOU’LL HEAR
✔️ How growing up hunting, fishing and cooking in Louisiana shaped Chad’s relationship with food
✔️ What travelling across Asia and Africa with IBM taught him about people, culture and business
✔️ Why Chad walked away from his corporate career to start Side Hustle
✔️ Why whiskey was the original plan and beer became the “side hustle”
✔️ How a $50,000 air-freighted beer shipment sold out on its first day in the UAE
✔️ What it took to open the Middle East’s first licensed craft brewery in Abu Dhabi
✔️ Why Chad believes restaurants need to pay more attention to capital, costs and the business behind the concept
✔️ Why his approach to entrepreneurship comes down to saying yes, putting the team first and staying determined through setbacks
CHAPTERS
00:00 – Growing Up Around Food in Louisiana
08:48 – From College to IBM and a Career Around the World
21:10 – Building IBM Operations Across Africa
28:34 – Leaving Corporate Life to Build Side Hustle
37:13 – The Science and Business of Craft Beer
43:08 – Building the Middle East’s First Licensed Craft Brewery
58:00 – Building Craft, Its Community and What Comes Next
1:08:45 – What Restaurant Owners Get Wrong About the Business
GUEST
Chad McGehee
Founder, Side Hustle Brews & Spirits
Craft by Side Hustle
Instagram: https://www.instagram.com/craft_by_sidehustle/
Side Hustle Brews & Spirits
Instagram: https://www.instagram.com/sidehustle_brews/
SEASON 13 PARTNER
This season is proudly sponsored by Elle & Vire Professionnel, trusted by chefs around the world for exceptional French dairy products shaped by decades of expertise and craftsmanship.
Elle & Vire Professionnel Middle East: https://www.instagram.com/ellevirprofessionnel_me/
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