The Big Story podcast

APIs FTW, But IPs Are TBD

11/6/2025

The Big Story

0:00

31:31

New APIs from Roku, Comcast and The Trade Desk are reshaping digital advertising, from self-serve campaign management to cross-platform measurement. But when it comes to identity and targeting, a new study finds that IP address matching is missing the mark.

More episodes from "The Big Story"

The Shifting Dollars Flowing Through Programmatic Pipes
vor einem Tag
36:14
Inside Omnicom's shift in spend from The Trade Desk DSP to Amazon DSP.
Yearning For Earnings
11/13/2025
44:01
We break down some of the most interesting financial trends coming out of Q3 earnings reports, and what rises to the level of being worth covering in the first place.
Don't miss an episode of “The Big Story” and subscribe to it in the GetPodcast app.
APIs FTW, But IPs Are TBD
11/6/2025
31:31
New APIs from Roku, Comcast and The Trade Desk are reshaping digital advertising, from self-serve campaign management to cross-platform measurement. But when it comes to identity and targeting, a new study finds that IP address matching is missing the mark.
The Power of Prebid
10/30/2025
34:27
With its wide adoption and independent membership, Prebid is powerful. We discuss Transaction IDs and the remedies phase of the antitrust trial with those inside and outside the org to better understand this open-source project.
Rest In Privacy, Sandbox
10/23/2025
47:05
Now that the Google Privacy Sandbox is officially gone, we take the time to reflect on the project's complicated legacy (and our favorite memories of the deceased).
Prebid, Meet OpenAds
10/16/2025
42:18
Shortly after Trade Desk CEO Jeff Green said the DSP would splinter off from Prebid, he showed up at the Prebid Summit. Then, at ScreenShift, we learn what the TV industry thinks about AI.
The Trade Desk's Sell-Side Settlement
10/10/2025
35:18
With its OpenAds wrapper, The Trade Desk is putting roots into ad tech's sell side. But publishers are wary.
The Big Story LIVE: AI Unleashed
10/2/2025
32:21
Live from New York at Programmatic IO, the AdExchanger editorial team debriefs what ad tech's brightest minds are saying and doing around AI and measurement.
Calculating The Odds On The Google Spinoff
9/26/2025
34:21
Will Google need to spin off its ad exchange and ad server? Court is in session in Virgina, with the DOJ and Google advocating for completely different remedies to Google's sell-side ad tech monopoly.
What Ad Lawyers Are Saying About AI
9/19/2025
34:58
Advertising using AI-doctored images could spark legal issues if the images are misleading. Plus: the commerce reckoning.

Get the whole world of podcasts with the free GetPodcast app.

Subscribe to your favorite podcasts, listen to episodes offline and get thrilling recommendations.

© radio.de GmbH 2025