End of Year Marketing Checklist for Medical Aesthetic Businesses

Videos can be a powerful, and profitable patient engagement tool especially when they are used to enhance your in-office patient experience. In this podcast episode, I’m going to share 6 Ways you can use Videos to Enhance your In-Office Patient Experience. It’s no secret that patients prefer to see videos of complicated procedures to help increase their knowledge about it, make them feel more comfortable about getting treated as well. This episode is all about understanding how to use videos effectively to enhance the in-office patient experience so that patients engage with your brand in a more positive and impactful way. Everything I said I'd link to :)  (down below) Online Courses, Marketing Agency, YouTube SEO Tips Subscribe & Review in iTunes Are you following this podcast? I'm adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let me know what your favorite part of the podcast is. Cheers, Shanice.

In 2022 medspa marketing is all about meeting your patient's needs by adapting outdated marketing strategies for more online engagement, authentic communication, and accessibility that enhances the patient experience. In this episode, I'll discuss the top medical spa marketing trends that will be most effective in delivering results in 2022 and beyond. Everything I said I'd link to :)  (down below) Online Courses, Marketing Agency Subscribe & Review in iTunes Are you following this podcast? I'm adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let me know what your favorite part of the podcast is. Cheers, Shanice.

Now is the perfect time to review your marketing strategies and take an in-depth look at your marketing and branding efforts over the last 12 months. In this podcast episode we'll take a look at what worked for marketing your medical aesthetic business and a dreadful, but (much needed) glance at what didn’t. I'm going to break down your end-of-year marketing checklist for medical aesthetic businesses. Everything I said I'd link to :)  (down below) Online Courses, Marketing Agency, Patient Testimonial Template I really hope you found some value in this end-of-year checklist and make some well-needed changes to help scale your business this year. I wish you and your business ALL the success this year and beyond, happy new year!! 🎉 Subscribe & Review in iTunes Are you following this podcast? I'm adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let me know what your favorite part of the podcast is. Cheers, Shanice.

Here is the Link to Grab the Downloadable Template containing 10 Questions to ask your patients for a testimonial video. Finding questions to ask your patients for a patient testimonial video can be difficult, especially when you want their responses to be aligned with the overall objective of your patient testimonial video. Let's breakdown the story arc of your video, so that you're not just randomly asking questions but instead you'll use an outline to navigate the patient to make specific responses that keep them on track with the overall theme of your patient testimonial video. Story Arc Outline for Patient Testimonial Videos: Address the patient's initial problem Highlight why they chose you The solution - (You\Your business) How you helped them overcome it Why they'd recommend you to others The purpose of creating a story arc is not just because expert filmmakers do it, but because it actually works! Ps. If you'd prefer to watch this episode on YouTube here you go! I hope you found these patient testimonial video questions helpful and have downloaded our free template to use in the future. If you need help with video production, marketing or video planning, you can always reach out to our team here. We'd love to help! 🎬 Marketing Agency: **If you need extra help book a free complimentary virtual consultation to see how my Marketing Agency can help you at visualvybzstudios.com. Online Learning Programs: If you'd like to learn more about how you can implement these instagram strategies yourself, then check out our online learning program, go to patientgrowthaccelerator.com. Subscribe & Review in iTunes Are you subscribed to this podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let me know what your favorite part of the podcast is. Cheers, Shanice.

A New Bonus Episode with Guest Speaker Chris Schlehr of Innovative Healthcare Systems🎙 In this Podcast Episode, we'll discuss the importance of patient education in healthcare and how can educating your patients can  improve patient growth and retention at your business. 👏🏽 The Importance of Patient Education in Healthcare Discussion Questions: Is patient education an important investment for medical practices? Hoe does patient education help patients make more informed decisions? How can patient education decrease the provider’s liability? How can patient education increase adherence to medication and treatments? Does educating patients ensure continuity of care and reduce complications? Does patient education encourage more follow through with treatment plans due to a better understanding? How can patient education lead to better patient satisfaction with providers and their overall care? For more info and free tips on how to use patient education to grow your business, visit patientgrowthaccelerator.com  **Check out Chris Schlehr's business at pelvicfloortherapy.com Marketing Agency: **If you need extra help book a free complimentary virtual consultation to see how my Marketing Agency can help you. Online Learning Programs: If you'd like to learn more about how you can implement these instagram strategies yourself, then check out our online learning program, ‘Patient Growth Accelerator Academy’ which covers everything you need to know about social media content marketing in a simple and actionable 10 step content  marketing plan. Subscribe & Review in iTunes Are you subscribed to this podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let us know what your favorite part of the podcast is. Thank you! Cheers, Shanice.

How to Attract New Patients to a New Practice (10 Step Checklist) How can you enhance your online marketing strategies to meet the needs of potential patients and ultimately attract new patients to your practice? Consider this 10 step checklist on how to attract new patients to a new practice. Offer High Quality Services List your Practice on Local Directories Use Visually Captivating Content Optimize your Website for Conversions Target New Patients with Social Media Ads Provide an Incredible Patient Experience Diversify your Services Ask Patients for Review + Testimonials Stay Active and Responsive on Social Media Grow your Email List with Lead Magnets My Marketing Agency: **If you need extra help book a free complimentary virtual consultation to see how my Marketing Agency can help you. Online Learning Programs: If you'd like to learn more about how you can implement these instagram strategies yourself, then check out our online learning program, ‘Patient Growth Accelerator Academy’ which covers everything you need to know about social media content marketing in a simple and actionable 10 step content  marketing plan. Subscribe & Review in iTunes Are you subscribed to this podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let us know what your favorite part of the podcast is. Thank you!   Cheers, Shanice.  

How to Improve your Patient Experience (8 Step Checklist) It's easy to get carried away into perfecting your skill and delivering amazing patient results, especially when you're passionate about what you do; but what about the other interactions that patients have with your brand? What is their patient experience like? And could it use some improvement on your end? Here's an 8 step checklist on how to improve your patient experience so that current and future patients will want to keep coming back to you later on. But first... grab our free episode downloads here: https://www.patientgrowthaccelerator.com/downloads Easy & Accessible Online Appointment Scheduling Just take a look at these statistics from WP booking plugins. 42% of patients prefer to book appointments online. 77% of patients think that having the ability to book, cancel, or change appointments online are important. 64% of patients are seen to use self-scheduling in the coming years Automated Appointment Confirmations and Reminders Once a patient books an appointment send them a confirmation email that includes the date, time, location of the appointment and any additional information that they'll need to prepare for it. Before their appointment consider sending them an appointment reminder email or text, giving them enough time to prepare for it and to arrive on time. This will help improve your patient experience and show your customers how efficient you are. Patient Paperwork Should be Accessible Online Just think how much more patients you could see each day if you provided your patients with an online link to complete all required paperwork online. All of this information will have to be entered digitally at some point anyway, so why not have your patients complete the form remotely so that it can be digitally stored in your customer relationship management system. Politely Respond to Patient Queries ASAP This means responding to social media leads, emails, website inquires and answering phones promptly with enthusiasm, introducing yourself to patients, and being helpful and willing to answer all of their questions. Share Helpful Content on Social Media and your Website Social media is the perfect way to connect with your new and existing patients online. As online users continue to turn to social media to learn more about brands and what they have to offer, it is important that you consistently show up online with valuable content. Patient testimonials, before and after progress photos and screenshots of patient reviews are a great way to promote brand credibility on social media and your website. I’d also highly recommend checking out this video for more free tips on sharing helpful content on social media. Send Emails to Keep your Patients Engaged Online If your goal is to improve your patient experience then definitely consider sending engaging emails to your audience at least once per month. This video covers everything you need to know about sending emails that your customers will want to open and engage with. Send Patient Surveys for Feedback Surveys can be crafted based on the questions that you'd like to get feedback on from your patients, here are an example of a few questions that you can ask: How did you find the experience of booking appointments? Were our staff empathetic to your needs? How long did you have to wait until the doctor attends to you? How easy is it to navigate our facility? How happy are you with the doctor’s treatment? How satisfied are you with the results? How likely are you to recommend us to your friends and family? How much do you rate us? (5 being the highest rating)   Internally Review your Patient Reviews Take some time to review what your patients are saying about their experience at your practice by reviewing their reviews on Google, Facebook, Yelp etc. If a patient truly has a great experience, they will want to share it with others, and the same is true for negative patient experiences. My Marketing Agency: **If you need extra help book a free complimentary virtual consultation to see how my Marketing Agency can help you. Online Learning Programs: If you'd like to learn more about how you can implement these strategies yourself, then check out our online learning program, ‘Patient Growth Accelerator Academy’ which covers everything you need to know about social media content marketing in a simple and actionable 10 step content  marketing plan. Subscribe & Review in iTunes Are you subscribed to this podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let us know what your favorite part of the podcast is. Thank you!   Cheers, Shanice.  

How to Write Captivating Instagram Captions Instagram has confirmed that comments and captions are super important when it comes to feed ranking so it's a great idea to start crafting more captivating instagram captions to boost your ranking on the platform. At the core of every instagram caption (done well) you'll find a story, a conversational tone and a purpose; not to state the obvious here, but it also needs to be 100% related to the image, video or audio content associated with the post. 1. Instagram Captions should have a Purpose 2. Write Conversational Instagram Captions 3. Your Instagram Caption should tell a story 4. Use Emojis and Blank Spaces   5. Write Captivating Caption Copy   Instagram captions are like valuable real estate on the platform and it’s super important that you use it well to fuel your Instagram marketing efforts. I get that writing a good instagram caption will take additional time to craft them on your own, but it’s worth the time and effort, and will captivate your audience which will ultimately get you better results from your instagram marketing. If you need help with instagram management, post creation and caption copywriting and don't have the time to invest in any of these strategies then we can help. Book a free virtual consultation to get started. OR If you'd like to learn more about how you can implement these instagram strategies yourself, then check out our online learning program, ‘Patient Growth Accelerator Academy’ which covers everything you need to know about social media content marketing in a simple and actionable 10 step content  marketing plan. Subscribe & Review in iTunes Are you subscribed to this podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let us know what your favorite part of the podcast is. Thank you!   Cheers, Shanice.

How to Increase Email Open Rates (5 Ideas) Hopefully you're sending an email newsletter at least once per month. If not, here's why you should start. Data from Pew Research shows that 92% of adults in the United States use email, and 61% of these email users are checking and sending emails on an average day. This presents a great opportunity for businesses of all sizes to reach their target market, no matter what their audience looks like. Are you taking advantage of this opportunity by showing up for your audience with email newsletters? Sending email newsletters can help you attract and retain customers with personalized messages that promote your content, brand and services. You can segment contacts and use personalization techniques to deliver messages that customers can’t ignore. The bottom line is, your email newsletter database is valuable. After all, these people signed up to receive your content, so they're expecting you to engage with them on a regular basis. And yet, the average email open rate in 2020 was 18%. That means less than one of every five subscribers you’ve earned looks at the content you send. If you need help with email marketing and don't have the time to invest in any of these strategies then we can help. Book a free virtual consultation to get started. OR If you'd like to learn more about how you can implement these email marketing strategies yourself, then check out our online learning program, ‘Patient Growth Accelerator Academy’ which covers everything you need to know about content marketing in a simple and actionable 10 step content marketing plan. Subscribe & Review in iTunes Are you subscribed to this podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let us know what your favorite part of the podcast is. Thank you!   Cheers, Shanice.

How to Self Motivate and Be Consistent as a Healthcare Business Owner One of the most essential parts of content marketing is consistency and being able to motivate ourselves to keep showing up for our audience online, whether that’s through newsletters, social media, podcasts, webinars or even blogs. The point is that content marketing will not work without consistency, and that’s exactly why Jordan Streever is joining us today… She’s a highly motivated entrepreneur and fitness trainer.. And even though Jordan may not be specifically in the medical field, her ability to be consistent is a universal skill that we can all learn from… and we couldn’t think of a better person to share tips on being consistent, than a highly motivated fitness trainer like herself. Who is Jordan Streever? Jordan was born and raised in Atlanta, Georgia and is a proud ATLien and Falcons fan! Jordan owns her own private training business, J.Streev Fitness and Nutrition Coaching LLC and is the co-owner and co-founder of Thirst Trap Fitness LLC. She graduated from Oglethorpe University in 2015 with her Bachelors of Arts in Communications. Jordan has been in the fitness industry, impacting lives and motivating clients for 5 years and counting and has her Certified Personal Trainer certification through the National Academy of Sports Medicine (NASM), is a Corrective Exercise Specialist through NASM and is a Level 1 Nutrition Coach with Precision Nutrition. When she isn’t training clients or herself, she loves to spend time with her family and best friends and read. Fun fact: she loves to cook! Her specialty is anything with seafood. During this Episode Jordan shares tips for consistency, self motivation and answers a few questions: 1. How has consistency helped you as an entrepreneur and what advice do you have for people who struggle with it? 2. Has social media helped you get clients? And how do you use it professionally? 3. How has your ability to show up everyday and add value for your clients in turn help them achieve their goals? 4. What advice would you give to people who struggle with being consistent? 5. How do you continue to stay consistent on days when you literally feel like throwing the towel in? 6. What’s the biggest challenge you have a fitness instructor and entrepreneur right now and how are you going to overcome it? Subscribe & Review in iTunes Are you subscribed to this podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let us know what your favorite part of the podcast is. Thank you!   Cheers, Shanice.