256 How I Built a 6-Figure Online Business (20 Hours/Week)
Gillian Perkins runs a multi-six-figure online business, has over 700,000 YouTube subscribers, and works fewer than 20 hours a week. She's also a homeschool mum of six. If you've ever wondered whether that kind of setup is actually possible, this episode is a pretty good answer.
John sat down with Gillian to talk through how she structures her courses and cohorts, why she's stopped running tripwire funnels with her organic audience, and why she actually leads with her most expensive product first. That last one goes against most funnel advice you'll hear, and her reasoning for it is worth listening to carefully.
They also get into webinars, which Gillian is pretty blunt about. She says 10% conversion is her standard, and anything under that feels like a flop to her. She breaks down exactly which price points make sense for webinars and which ones don't, which is genuinely useful if you're trying to figure out where they fit in your own business.
There's also a great section on how she found and hired her integrator, how she thinks about building a small team without losing her lifestyle, and why shrinking her team actually made the business more enjoyable and sometimes more profitable.
Gillian has been making videos about online business since 2017 and has clearly thought carefully about how to build something sustainable. A lot of what she shares here is quietly counterintuitive. I think you'll get a lot out of this one.
Check out Gillian's work:
🌐 https://gillianperkins.com
🌐 https://creatorfasttrack.com
🌐 https://startupsociety.com
📸 https://instagram.com/gillianperkinsonline/
▶️ https://youtube.com/gillianperkinsonline/
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