Why You Shouldn’t Run Lead Magnet Ads While You’re Launching

My wife and new co-host, Jamie, and I break down a launch gone wrong, explaining why running lead magnets during a product launch might just ruin your entire campaign. I recently wrapped up a launch season where a client split their budget between registration ads and lead magnets, hoping it would serve as a safety net. ‍‍Spoiler: it didn’t work.  ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram

Sales coach Renee Hribar joins us again to share her knowledge on making genuine connections in sales. She breaks down effective sales techniques, leveraging her extensive experience that started with selling pagers in the 90s.If you missed the announcement: Jamie, my wife is the new co-host and brings fresh perspectives to our conversation, enhancing the dynamic as we navigate the intricacies of sales strategies. ‍‍ ‍‍Watch the previous episode ‘Unleashing Sales Success with Renee Rebar: Strategies, Psychology, and Scaling Your Online Business’ ‍‍ ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍Renee’s Links:Connect with Renee on FacebookDM Renee on InstagramGet Renee’s FREE Sales Mini Course: Get 5 Qualified Leads on the Phone THIS WEEK

We're discussing sales strategies with Renee Hribar, a powerhouse in the field who made her first million by age 25. Renee shares key mistakes women entrepreneurs make when selling for themselves and the importance of creating genuine connections in sales.  ‍‍Watch the episode ‘How to Make Friends & Sales Everywhere You Go, with Renee Hribar’ (releases November 6th). ‍‍ ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍Renee’s Links:Connect with Renee on FacebookDM Renee on InstagramGet Renee’s FREE Sales Mini Course: Get 5 Qualified Leads on the Phone THIS WEEK

Considering putting your Meta pixel on someone else's website? No Bueno. Don't!While the idea might seem good so you can target more people with your ads....Actually it can mess up your ad performance. We'll explain why, and what you should do instead.  ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram

Chelsea Wallace, launch strategist and copywriter, joins us again to dive deeper into the strategies for relaunching programs successfully. Alongside my new co-host Jamie, we discuss the critical aspects of doubling launch revenues, honing in on effective Facebook ad management and funnel optimization. Chelsea also shares how to make evergreen content work harder for your business, ensuring that your launches not only meet but exceed expectations. ‍‍ ‍‍Watch the previous episode ‘How She Built It With Chelsea Wallace’ ‍‍ ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍ ‍‍Chelsea’s Links:DM Chelsea on InstagramGet Chelsea’s 5 & 6-Figure Launch Funnel Case Studies

Chelsea Wallace, a launch strategist and copywriter extraordinaire shares how her lead magnets and funnels have successfully generated significant revenue for businesses. Chelsea talks about how to reduce overwhelm and boost launch revenue, all while ensuring business owners can focus on what they do best. She also opens up about the advantages of remote work and connecting with clients globally from her base in Jamaica. ‍‍ ‍‍Watch the episode ‘Guest Expert With Chelsea Wallace’ (releases October 30th). ‍‍ ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍ ‍‍Chelsea’s Links:DM Chelsea on InstagramGet Chelsea’s 5 & 6-Figure Launch Funnel Case Studies

My wife Jamie and I go over the ins and outs of hiring the right Filipino virtual assistant for your business. Jamie shares her proven strategies for vetting candidates thoroughly to increase the odds of a long-term, successful hire. We also discuss common pitfalls in the hiring process and how to set up a system that weeds out less suitable candidates.Have us hire a VA for you.Watch the episode: Signs That Hiring A VA Will Grow Your Business!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram

Jacques Hopkins shares how shifting from questionable tactics to ethical strategies boosted his revenue by 50%.We’ll cover practical ways to create urgency without crossing ethical lines—and why being upfront with your audience isn’t just ethical, it’s smart business.Watch the previous episode ‘8 Years of $11k+ Months With a Piano Course, Featuring Jacques Hopkins’ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Jacques’s Links:DM Jacques on InstagramListen to Jacques’s podcast: The Online Course Show

Jacques Hopkins, a seasoned online course creator and coach, joins me to discuss his journey from an electrical engineer to creating and marketing successful online courses. We'll cover how Jacques leveraged personal experience with his own course, "Piano in 21 Days," to teach others about effective online course creation. Plus, Jacques shares his initial struggles and breakthrough moments that transformed his approach to online business, making his insights relatable to both new and veteran course creators. Watch the episode ‘Boost Online Course Sales Ethically Using Urgency with Jacques Hopkins’ (releases October 23rd).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Jacques’s Links:DM Jacques on InstagramListen to Jacques’s podcast: The Online Course Show

We explore the telltale signs that it's time to get some assistance in your entrepreneurial journey. Are you already thinking about whether you should hire a VA? Not exactly sure what you'd have them do? This episode's for you.  ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍Links mentioned in this episode: • Have us hire a VA for you. • Get Kate Toon's book Six Figures in School Hours.  ‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: • Get 1:1 Meta Ads Coaching from Kwadwo • Say hi to Kwadwo on Instagram • Subscribe to The Art of Online Business’s YouTube Channel  ‍‍ ‍‍ ‍‍Jamie Sampany-Kessie’s Links: • Say hi to Jamie on Instagram