The New Rules of Aesthetic Marketing with Neal Karski of Patient Engine

Is your med spa ready to finish the year strong? In this episode, I break down the three levers you can pull to boost revenue and profits. I share strategies to simplify your business, optimize consultations, and create irresistible offers that drive results. I also break down the proven framework that enhances your consultations to ensure consistent, high-value results for your clients and business. Get ready to simplify, strategize, and make this fourth quarter your best yet!   HIGHLIGHTS Three levers that drive revenue and profit growth. How signature offers transform patient results and business outcomes. The step-by-step system to streamline consultations. Why an annual consultation boosts client retention and satisfaction. How authority-driven marketing attracts high-value clients.     RESOURCES + LINKS Learn the “Five Figure Consults” Process - Join the LIVE 4-Day Consult Makeover Workshop HERE Apply for MSA HERE  Book a Strategy Call with us HERE     FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Is your consultation process setting your med spa up for maximum revenue and client retention? In this episode, I reveal how to turn consultations into a powerful sales tool with the “CARES” framework. I share simple shifts to elevate each consult, boost patient value, and build lasting client relationships. I also share the step-by-step method designed to provide a structure that reinforces your expertise. Get ready to enhance patient confidence and drive higher sales.   HIGHLIGHTS How a strong consultation increases revenue and improves client results. Tips on creating a consistent consultation framework for your team. How an annual consultation approach keeps clients engaged and loyal. Why letting patients lead the consult hurts your authority (and how to fix it). How to achieve five-figure consults.   RESOURCES + LINKS Learn the “Five Figure Consults” Process - Join the LIVE 4-Day Consult Makeover Workshop HERE Apply for MSA HERE  Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Ready to crush your sales goals through the holidays? I’m joined by Andrea Smith and Taleesa Crawford from Smith & Crawford Co., experts in Med Spa marketing to give you the playbook to make more sales through the end of this year. These tips will maximize your results, reduce stress, and boost your revenue. Plus reveal the 4 deadly mistakes that have Med Spa owners leaving money on the table.    HIGHLIGHTS How to simplify your holiday promotions for maximum impact. Maximize the buying habits of your clients during the holiday season. Specific types of treatments that are attractive to a larger demographic. 4 deadly mistakes to avoid in your holiday promotions.   RESOURCES + LINKS Get access to your new strategic marketing plan for your Med Spa HERE Use CODE: HEATHER for $50 off your monthly membership.   Learn more about Smith and Crawford HERE Book a Strategy Session with Smith and Crawford HERE   Book a Strategy Call with Heather HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com Smith and Crawford Company: @smithandcrawfordco

Ready to increase your ROI on ad investments? In this special replay of a MedSpa CEO Live event, Neal Karski, founder of Patient Engine and Iconic Spa, joins me to dive deep into the new rules of aesthetic marketing in 2024 and 2025. He shares his expertise on paid advertising strategies and how to develop effective high-ticket sales systems. We also share the mindset shifts when investing in ads, creating compelling offers, and optimizing lead conversion. Get ready to refine your sales process that grows your med spa business. HIGHLIGHTS How long ads should run to generate a return. The minimum ad spend needed to see results. Neal’s formula for building high-ticket sales systems that convert. What’s changed in the paid ad landscape post-COVID What works best for med spas right NOW. How to capitalize on aesthetic marketing trends in 2024 and 2025. How Meta’s advanced targeting improves lead quality and conversion rates. Tips to increase ad spend without overwhelming your business. How to minimize no-shows and optimize appointments. How to switch from hard selling to a consultative approach. Strategies to improve patient retention and lifetime value. RESOURCES + LINKS Schedule a Discovery Call with Patient Engine HERE Book a Strategy Call with us HERE     FOLLOW Neal: @nealkarski Heather: @heatherterveen Website: heatherterveen.com  

Ready to make your med spa the go-to destination for high-value clients? In this episode, I reveal the secret to magnetically attracting high-value patients. I share how specificity is the key to selling in today’s market. I show how targeting your approach not only simplifies the sales process but also positions you as an authority in your field. Plus, I share examples of how this strategy works wonders for others and how it works for you too. Get ready to build a practice that truly stands out! HIGHLIGHTS How specificity helps you attract premium patients who are pre-sold on your services. How market sophistication makes specializing in your offers essential. Examples of how specific messaging and offers have resonated with potential clients. Ways to implement specificity in your sales process. How to create highly targeted marketing content to attract your ideal clients. Steps to start creating specific guides and packages that appeal to your premium patients. RESOURCES + LINKS Get Premium Patient Magnet Toolkit for only $47 HERE  or DM me the word "magnet" on Instagram @heatherterveen   Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Is your med spa struggling to stand out and attract the right clients? In this episode, I’m sharing why understanding who you want to serve is the key to transforming your practice into a premium destination that attracts high-value clients who are willing to travel for your services. I dive into why creating a clear signature menu, focusing on the specific "who" of your business, and letting go of mainstream competition is crucial for building a more profitable practice. Plus, I introduce my new Premium Patient Magnet Toolkit, designed to help you elevate your offerings, messaging, and sales strategy to attract the right patients. Let’s stop focusing on the competition and start building a practice that sets you apart! HIGHLIGHTS What you need to do before investing in new technology, or creating promotions. How to position your services so you don’t have to compete on price. How focusing on a niche increases sales and client satisfaction. Real examples of clients who shifted their focus to attract premium patients. How to break free from the 'mainstream market' trap and step into the premium space. Strategies to attract clients who are willing to pay for your expertise. RESOURCES + LINKS Get Premium Patient Magnet Toolkit for only $47 HERE  or DM me the word "magnet" on Instagram @heatherterveen Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

You’ve crafted results-driven signature packages, but why aren’t they selling? In this episode, I dive into the critical role your team plays in confidently presenting and selling your premium offerings. Whether you have a team or are looking to hire, it’s essential to transform them into a revenue-generating powerhouse.  I share my experience training a new esthetician and how I realized the importance of going beyond service fulfillment to focus on building sales skills. I’ll break down four key strategies to develop an unstoppable team of sales masters, so you drive revenue and create an experience that’s reliable, elegant, and uniquely yours.   HIGHLIGHTS How teaching sales mastery is just as crucial as service fulfillment. How to create clarity on your offers to set up your team for sales success. The framework to elevate your team's sales conversations. The key system you need to build a high-performing team. Ways to turn a team member from lackluster to record-breaking. The program that develops sales mastery within your practice. RESOURCES + LINKS To learn more about the Advantage Sales Certified Professionals Certificate Program, feel free to DM me on Instagram @heatherterveen Apply for MSA HERE  Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com  

Are you stuck in the trap of constantly looking at what your competitors are doing? In today’s episode, I’m sharing why looking inward is the secret to true innovation and success in your business. I dive into the common pitfall of external comparison and how it stunts creativity, impairs your unique value proposition, and even fosters imposter syndrome. Plus, I’ll share how one of my clients created a powerful $11,000 signature aesthetic package. It’s time to stop looking outward and start building a practice that stands out!   HIGHLIGHTS How one of my clients designed a successful $11,000 aesthetic package. The dangers of falling into the trap of external comparison. How self-trust leads to innovation and a more authentic business. The connection between external comparison and imposter syndrome. One thing you need to stand out in a crowded market. Tips to foster stillness and self-integrity to create original ideas. RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Ready to triple your sales and deliver a premium experience for your patients? In this episode, I break down why a Michelin-star chef approach works in your med spa, too. By creating a signature menu of outcome-focused, results-driven packages, you’ll not only help your team provide a more consistent and reliable experience but also boost your revenue and attract premium patients. Tune in to discover how to simplify decision-making for your patients, improve results, and position yourself as the go-to expert in your market. HIGHLIGHTS One thing your team should avoid with last-minute offers. How a signature menu leads to more consistent and reliable patient results. Strategy to eliminate decision fatigue for your patients and make choices easier. Ways to attract premium, high-value patients who are willing to invest. Tips to create a menu that sets your practice apart from competitors. RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

With the busiest season of the year approaching, it's time to refine your positioning and create offers that NOT ONLY draw in premium patients but also make selling effortless for your team. In this episode, I’ll guide you through the process of power positioning—crafting offers that address unique patient needs and stand out in the market. Tune in to discover how to position your services effectively, create compelling offers, and leverage the current market trends to your advantage. HIGHLIGHTS Three key "power positioning" frameworks. The audit you need to do asap to ensure to solve your patient’s problems. How focusing on a niche actually increases sales. What you need to create unique offers that differ from your competitors. Ways to maximize the potential of the final quarter of the year. RESOURCES + LINKS Get “Signature Menus That Sell” at an exclusive pre-sale price HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com