Designing Your Practice's Brand Architecture

Gary Vaynerchuck said something that surprised me (coming from him) about what sets apart businesses that win long-term. Honestly, I agree with him, and in this episode, I’m going to share how to develop the common trait top leaders and businesses have that lead to success. In this episode, I share powerful strategies for overcoming hesitation and fear that may be holding your business back from growth. So instead of catching yourself feeling stuck, you’ll have the tools to choose courage over complacency - taking the bold action your business needs.    HIGHLIGHTS What Gary Vee said sets apart the businesses that succeed. 5 traits of courageous CEOs and how to develop them. The difference between businesses that survived the pandemic. How to expand your capacity and  RESOURCES + LINKS Apply for the Med Spa Advantage to scale your med spa in 6 months! Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Ready to attract more clients through your doors to help with your weight loss programs? I’m breaking down key points to convert generic weight loss and wellness services into premium branded programs. I also share my own personal experience as a consumer and why I decided to invest in Jenny Blake’s 4-month program. Get ready to embrace the power of premium branding in the dynamic world of health and wellness. Join me in our upcoming live training series where I'll show you how to craft a branded program that stands out from the crowd.    HIGHLIGHTS Marketing that got me to invest in a wellness program How to transition your weight loss shots into premium branded programs. How creating specialized programs will attract your ideal customers. The training series that will take your wellness services to the next level.   RESOURCES + LINKS Join the Live Training Program with us MESSAGE “WELLNESS” HERE Book a Strategy Call with us HERE   FOLLOW Follow Jenny: @jennythenutritionist Heather: @heatherterveen Website: heatherterveen.com  

Ready for strategies to protect your business from dips in revenue during slower seasons? Whether you have a seasonal dip in clientele like we do in the summer here in Scottsdale, or you just want to take charge of your business flow, this episode is full of tips to make sure you’re not at the mercy of seasonality. You'll learn how to ramp up your skincare sales with travel bundles, ship products to clients who are traveling, and incentivize summer appointments and services.    HIGHLIGHTS How to prepare and protect your business from dips in revenue. Creative ways to market your business during different seasons to increase sales. How to leverage events to make more sales in any season.  Travel bundles to offer your patients before holiday seasons and summer breaks. Incentives and special offers to bring more clients through your doors. RESOURCES + LINKS Increase your skincare revenue - DM me the word "skincare" on Instagram and we’ll send you the link for our Product Glow Up training program! Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Want to protect yourself from issues that come with employee turnover and stand out amongst your competitors? In this episode, we’re going beyond having a typical brand or business focusing only on having great services. Great services should be the bare minimum! Let’s dive into how to create an intentional brand architecture for your medical practice or med spa. By developing a signature menu of branded packages and programs, you’ll differentiate your brand, make your business stay steady even when you have employee turnover, and become known for more than just your excellent service. Become known for luxury.    HIGHLIGHTS 05:45 What is brand architecture?  07:00 What the Hell’s Kitchen restaurant can teach you about business. 12:00 The power of building a brand and having brand recognition. 14:15 How to make your business not skip a beat if you have team turnover. 22:00 Create a business that sets you apart from “just” having great service.    RESOURCES + LINKS Book a Strategy Call with us HERE DM us “BTS” on Instagram for a peek behind the curtain of our signature process for creating your practices Brand Architecture!   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Want a social media gameplan that will have premium patients streaming through your doors? Social media experts Taleesa Crawford and Andrea Smith are here to share exactly  how to use social media strategically and consistently to attract your dream clients. They shared their proven three step method of planning, prepping and promoting that will ensure your content stays on schedule so you can consistently get in front of the premium clients that need your services. From quarterly photo shoots to daily engagement tactics, the strategies in this episode will position your med spa as the luxury leader in your area.    HIGHLIGHTS 00:00 Why consistent content is a must for every med spa and aesthetic businesses.  08:15 How to plan and prepare your social media content to connect with your dream patients. 14:00 Tips to save time (and your mental health) as you execute your social media marketing.  19:15 What marketing strategies are best to promote med spa and aesthetic businesses? 24:30 The training you need to attract premium clients now. RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen   Smith & Crawford Co: @smithandcrawfordco https://smithandcrawford.com/  

Want to skyrocket your revenue? Let me tell you what we can learn from a sushi restaurant about standing out in a competitive market, delivering a premium luxury experience, and having the profit to match! This sushi restaurant actually does some of the things I teach in my masterclass to create a million dollar menu. It’s time to position your med spa as the premier destination in your area and focus on quality over quantity and start generating five figure days.    HIGHLIGHTS 01:30 How to make a signature offer suite that is irresistible to your ideal client. 05:00 The masterclass to set your business model up to 2 to 3x your revenue. 08:15 How to stand out among your competitors, and become the go-to med spa in your area.   RESOURCES + LINKS Create your million dollar menu - get the masterclass!   Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com  

Have you been hesitating going all-in on your business vision? In this episode, I chat with Med Spa Advantage member, Kris Pritchard about going after big goals, building a team, expanding locations and going all-in on your vision. Kris is a board-certified Family Nurse Practitioner and the owner of Deja You Medical Aesthetics based in Navarre, Florida. In this conversation, Kris shares her journey and insights into continually growing her business while growing herself as the leader. Enjoy! MENTIONED IN THIS EPISODE: ✔️ Looking to connect with Kris? You can find her online at her website (https://dejayoumedical.com/) or connect with her on Instagram @injectorkris ✔️ If you're interested in learning more about how we can help you start getting weekly premium package sales in your med spa or aesthetic practice DM us the word SECRET on Instagram @heatherterveen.

"My team struggles to sell." "I can't seem to get my staff on the same page." "I'm struggling to keep my staff accountable...or to know even where to start with accountability." "I don't know who to hire next?" If you struggle with any of these questions, you are going to want to grab a notepad and a pen to take notes for my interview with Med Spa Advantage advisor coach, Lori Wimmer. Lori is a human resources and team building expert who has been in the industry for almost 20 years. In this episode, Lori and I chat about simple steps to building a revenue-generating team for your business. How do you confidently invest in your staff and team so that you're not just increasing the expenses in your business? How do you fix a team that isn't properly representing the culture of your business. Lori and I chat about this and so much more in this episode. Enjoy! MENTIONED IN THIS EPISODE: ✔️ Looking to connect with Lori? You can find her online at her website (https://simplifiedhrco.com/) or email her directly at [email protected]. ✔️ If you're interested in learning more about how we can help you start getting weekly premium package sales in your med spa or aesthetic practice DM us the word ADVANTAGE on Instagram @heatherterveen.

To get bigger results you sometimes have to start placing bigger bets. In this episode of the podcast, I talk with my client Andrea Ramirez. Andrea owns AME Med Spa just outside of Austin, Texas. She shares how she's been able to make bold investments in her business that have really paid off. She's 4x'd her revenue since the summer time. You're going to love this honest conversation with Andrea! Enjoy! MENTIONED IN THIS EPISODE: ✔️ To connect and learn more about Andrea: https://andreamarieestheticstx.com/ ✔️If you're interested in learning more about how we can help you start getting weekly premium package sales in your med spa or aesthetic practice DM us the word ADVANTAGE on Instagram @heatherterveen.

Growth comes down to the systems you install in your business. Before our clients work with us, many of them rely heavily on the owner's ability to delivery, sell and market. Unfortunately, this is unsunstainable. In this episode, we chat about which 3 systems you need to focus on first for rapid growth. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.