HUL’s Vim recently went to town with a new product called Vim Black, a men-only dish-wash liquid! Soon, Vim confessed that the product doesn’t really exist.
Tune in to know why Karthik Srinivan thinks Vim Black was an odd misfire and a tonal aberration from HUL.
Check out the ads here:
- Vim Black product packaging 1: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-2.jpg
- Vim Black product packaging 2: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-shots.jpg
- Vim’s confession: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-fake.jpg
- Vim Black ad starring Milind Soman: https://www.youtube.com/watch?v=bEDNbPQyVVw
- Vim Black ad 2: https://www.youtube.com/watch?v=5Z61w6ZFUEY
- Vim Black ad 3: https://www.youtube.com/watch?v=HIQ9Wk1W3xI
Vim ad campaign featuring Virender Sehwag:
- https://www.youtube.com/watch?v=CAAl3J0yKyw
- https://www.youtube.com/watch?v=AwY0IjoSNRk
- https://www.youtube.com/watch?v=h03H-e0rpCM
Vim’s December 2021 ad campaign:
P&G Ariel’s Share The Load campaign:
- https://www.youtube.com/watch?v=AIr5btESyNA
- https://www.youtube.com/watch?v=wJukf4ifuKs
- https://www.youtube.com/watch?v=8QDlv8kfwIM
- https://www.youtube.com/watch?v=DA64FF7MR58
Lloyd Unisex washing machine ad:
Henkel’s Pril Tamarind ad:
You can follow Karthik Srinivasan on social media
LinkedIn : ( https://www.linkedin.com/in/karts/ )
Twitter: ( https://twitter.com/beastoftraal )
Instagram: ( https://www.instagram.com/beastoftraal )
Blog: ( https://beastoftraal.com/)
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram.
Follow the show across platforms:
Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music
See omnystudio.com/listener for privacy information.
More episodes from "The Advertiser's Guide to the Galaxy"
Don't miss an episode of “The Advertiser's Guide to the Galaxy” and subscribe to it in the GetPodcast app.
