
Why Cheap Doesn't Mean Profitable: Lessons on Endurance from a 140-Year-Old Ranch | #39 | THAT RANCHING PODCAST
10/19/2026
0:00
35:43
Today we're joined by fifth-generation Nebraska rancher Shane Keller to talk cattle ranching, ranch profitability, and building something worth passing on. His family has run cattle near Valentine since 1884, and the conversation moves from cattle nutrition and soil health to raising responsible kids, buying cheap versus buying value, and why a short memory might help you stay in the business. There’s also a disagreement over popcorn that explains more about ranch economics than you’d expect.
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