Post It, Plan It, Prove It: Inside a Salvation Army Comms Campaign

Symphony is out. Zesty is in. In this episode, we break down what The Salvation Army’s migration means for your website, your fundraising, and your team. From page transfers to SEO and Classy forms—you’ll walk away knowing what to prioritize and how to stay ahead before Q1 hits.🎧 Listen now. Your digital story depends on it.

Balancing strategy and execution isn’t easy, especially when you're doing it all. In this episode, the G-Lab team shares practical tips for staying strategic, focused, and effective, even when you're short on time and support. 

In this debut episode, Eli, Vanessa, and Nick reveal how strategic communication campaigns, such as those for summer camps or holiday programs, help The Salvation Army raise awareness and inspire action. From SEO to AI tools, learn how to plan and execute campaigns that truly make a difference.