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Indian fintech Jar turns profitable by enabling millions to save in gold

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Jar, an Indian fintech startup that allows users to invest in gold, has turned profitable by helping millions of first-time savers use its app to build digital gold holdings. While many consumer fintechs focus on affluent urban users or credit products, Jar has gained traction by offering a culturally familiar asset — gold — as a low-barrier entry point to saving.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

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