Why Carbon Offsetting Isn’t Enough — Inside the Shift to Insetting in Major Sports Events

Running coach Eric Bucher joins host Kamal Datta to explain how runners can build consistency, learn pacing, recover effectively, and develop the mental skills to handle discomfort and unpredictable race conditions. Drawing on decades of running and coaching athletes from beginners to elite competitors, he shares practical principles for progressing at every level.Key topicsEric Bucher’s journey from 55 years of running and a technology career to coaching runners, CrossFit athletes, and HyROX competitors.Beginners benefit from consistency over constant PR-chasing; Bucher recommends committing to manageable regular runs and trusting progress through plateaus.The 10-minute rule helps remove the negotiation around whether to run: get out the door and run for 10 minutes, with the option to continue.Pacing is learned through structured practice, especially repeat intervals on a track; a controlled start can be recovered from, while an overly fast start is difficult to undo.Recovery includes rest and sleep as well as easy movement such as walking or a short, relaxed run; leaving the watch behind can help keep recovery genuinely easy.Easy runs offer space to rehearse form cues such as running tall, staying relaxed, and leaning slightly forward, building habits before fatigue degrades form.Bucher describes gradually expanding tolerance for discomfort through training, including his “onion workout” metaphor of accepting one layer at a time.Training in varied weather and conditions can help runners feel prepared on race day, while respecting safety and adjusting effort to the conditions.A race plan matters, but athletes should adapt it when conditions change; Bucher gives an example of changing strategy for a 24-hour race forecast to reach 94-degree heat.Chapters00:00 Meet coach Eric Bucher and his running background06:56 Beginner foundation: consistency before PRs09:35 The 10-minute rule for getting out the door15:22 Why pacing is a trainable skill23:03 Recovery runs, rest, and keeping easy days easy28:07 Use easy runs to build better running form31:11 The mind’s limits and learning to tolerate discomfort41:20 Practice in bad weather to prepare for race day50:06 Have a race plan, then adapt to changing conditions53:35 Rapid fire: favorite distance, gear, and adviceReference (s):- Run with Purpose - Substack

Kamal Datta speaks with Marek Tronina, race director and CEO of the Warsaw Marathon Foundation, about turning Warsaw Marathon from a near-closed event into one of Europe’s most enduring road races. They also unpack the creation of European Marathon Classics, a new eight-race series built to preserve marathon heritage, grow runner experience, and create a more accessible European alternative to the biggest global marathon brands.In this episode, Marek shares how leadership in running is less about doing everything yourself and more about finding the right people, protecting quality, and building emotional connection alongside race-day logistics. He also explains the friction, decisions, and strategy behind launching a cross-border marathon project in just 12 months.Key Topics:Marek describes the shift from a niche running scene to a mainstream participation culture, and how Warsaw Marathon grew from a few hundred runners to 14,000 registered runners.Marek reflects on a difficult period from roughly 2015 to 2020, when Warsaw Marathon stagnated, and how the pandemic helped reset the team’s energy and purpose.He details the European Marathon Classics launch and why eight races, including Rome, Madrid, Lisbon, London, Vienna, Warsaw, Frankfurt, and Copenhagen, came together around a shared vision.He shares the biggest friction point in the series launch: how to handle historical finishes and whether past marathon results should count toward the new series.He says the long-term goal is for European marathoners to naturally see the series as part of their running path, alongside preserving the marathon’s European heritage.Time Stamps:00:00 - Marek Tronina’s role in Warsaw Marathon and European Marathon Classics01:10 - Warsaw Marathon’s 2002 reality: almost no mass-running culture in Poland03:16 - Saving the race from shutdown and staging an edition in two months05:13 - Why journalism and broadcasting helped in race leadership06:38 - From 307 finishers to 14,000 registered runners08:35 - Knowing your strengths, weaknesses, and finding the right team10:11 - Why emotional experience and logistics both matter13:00 - The split finisher medal and the idea of giving a half to someone who helped you14:29 - The post-pandemic surge in mass participation running19:33 - Digging the well early: always plan ahead and keep improving21:07 - The tough years between 2015 and 202024:19 - Competing with a commercially backed marathon in Warsaw25:46 - Running a 36-hour marathon during pandemic restrictions27:13 - Why major marathons dominate and how mid-tier races can survive29:12 - Why quality KPIs matter more than pure runner counts31:12 - Trust, volunteers, and preparing so others can do their jobs well34:42 - The catalyst for European Marathon Classics38:00 - Why the project had to move fast and make hard decisions41:00 - The fight over historical finishes and why past results matter45:59 - How the eight races were selected49:13 - The moment the idea crystallized in London53:53 - European Marathon Classics as a complementary alternative, not a rival56:27 - Turning marathon travel into a fuller tourism and culture experience59:53 - Why Europe should protect the marathon’s heritage and future62:52 - Marek’s vision for where the series should be in five to ten years64:53 - Why Athens Marathon remains special to him66:21 - Rapid fire begins: favorite course, logistical nightmare, pre-race calm, carbon plates, and kilometer 3875:26 - Marek’s closing advice: enjoy life and go out for a runReference:https://europeanmarathonclassics.eu/

Ben Rosario shares his journey from elite marathoner to successful entrepreneur and coach, highlighting the evolution of the running industry, building community, and scaling a running store and team. Ben shares insights on long-term athlete development, the evolution of marathon training, and the innovative vision behind The Marathon Project. Discover how technology, training science, and a passion for competition are shaping the future of long-distance running.Key TopicsBen Rosario's transition from athlete to entrepreneurThe importance of team and community in running successEvolution of the running industry over 25 yearsThe business side of running stores and brandsBuilding and scaling a successful running team and storeThe role of sponsorships and athlete managementMetrics for evaluating elite runnersThe impact of technology and nutrition on running culture Long-term athlete development principlesImpact of high-performance shoes and technologyThe evolution of marathon training and threshold workThe story and vision of the Marathon ProjectThe role of AI and technology in coaching and trainingFuture trends in professional and amateur marathon racingChapters00:00 Introduction to Ben Rosario's Multifaceted Career00:06 Introduction to Ben's journey and insights01:24 Ben Rosario's Elite Running Experience and Insights02:29 Core principles of long-term athlete development04:24 The Role of Support Teams in Elite Running07:47 Impact of high-performance shoes and technology08:01 Evolution of the Elite Running Business Landscape11:40 Metrics for Identifying Elite Runners12:03 Evolution of marathon training and threshold work14:16 Starting and Scaling Big River Running Company17:10 Scaling Strategies and Store Expansion18:06 The story and future vision of the Marathon Project25:05 The role of AI and technology in coaching30:40 Personal Challenges in Scaling and Leadership30:50 Future trends in professional and amateur marathon racing35:56 Ben's advice for runners and closing thoughts37:18 Transitioning from Running Stores to Coaching and Sponsorships40:04 Founding Hoka NAZ and Building a Pro Team44:10 The Path to Sponsorship and Building a Brand48:46 Operation and Management of the Elite Team50:11 Key Takeaways and Future OutlookReferences:The Marathon Project - https://themarathonproject.com/Hoka Naz Elite team - https://www.nazelite.com/Big River Running Company - https://bigriverrunning.com/

In this episode, Mats Terweisch, Cofounder of HYBRD (YC'24) shares insights on AI-driven athlete coaching, the hybrid athlete concept, and the future of fitness technology. Discover how data, human oversight, and AI are transforming training and injury prevention.Key TakeawaysHybrid training combines AI and human coaching for optimal results.Data from wearables and sensors is crucial for personalized training.Human oversight remains important for health and injury prevention.Hybrid athletes are increasingly popular across various sports.AI can help prevent injuries by monitoring training loads.Tools like hybrid can make training more consistent and enjoyable.The future of fitness involves integrating AI with human expertise.Chapters00:00 Introduction02:53 The Role of AI in Athletic Coaching06:11 Understanding the Hybrid Athlete Concept09:03 Data Sources and Their Impact on Training11:51 Injury Prevention and Consistency in Training15:09 The Importance of Human Oversight in AI Coaching18:03 Navigating Data Overload in Athletic Training23:51 Human Control and AI in Coaching29:26 The Evolution of AI in Athletic Training30:52 Trends in Wearables and Strength Training32:48 The Future of AI and Fitness Apps36:07 Quality and Focus in AI Development39:02 Direct User Feedback and Support44:09 Shifting Mindsets in Fitness GoalsReferences:HYBRD - AI Athlete Coaching PlatformY CombinatorComplete Human Performance - Alex Viada

In this episode of Travel in 26.2 series of What Runs a Run podcast Lena Anderson shares her inspiring journey of founding Go Running Tours, transforming city exploration through guided running experiences. Discover how her background in corporate strategy, innovative business models, and passion for running have shaped a global enterprise that combines travel, fitness, and local culture.Key TopicsJourney from corporate career to entrepreneurshipBusiness model evolution and scalingBalancing tourism, safety, and local insightsImpact of COVID-19 on running tourismFuture trends in running and travelChapters00:00 Introduction to Go Running Tours01:07 Transition from Corporate to Running Tours03:47 The Concept of Running Tours06:08 Starting Go Running Tours in Copenhagen12:04 Building the Business Model21:06 Evolution of the Running Industry22:57 Balancing Running and Tourism24:23 Setting Expectations for Running Tours26:15 The Value of Local Guides28:40 Safety and Convenience in Running Tours30:29 Supporting Major Running Events32:53 Sustainability in Running and Travel37:33 Corporate Wellness and Running Tours40:52 Rapid Fire Insights on Running42:55 The Future of Running and TravelResources:Go Running Tours#RunningTours, #Travel, #BusinessModel, #CityExploration, #RunningCulture, #Sustainability, #GuideExperience, #TravelIndustry, Entrepreneurship, Global Expansion

In this episode we are exploring how the New York Road Runners are leading sustainability efforts in large-scale events, focusing on decarbonization, offsetting, insetting, and innovative eco-friendly practices. We sit down with Ali Criscolo, Head of Sustainability & Corporate Social Responsibility at New York Road Runners (NYRR) and dig into insights on strategies, challenges, and impactful initiatives shaping the future of sustainable sports events.Key topicsSustainability initiatives at New York Road RunnersInsetting vs offsetting explainedStrategies for reducing environmental footprint of marathonsCommunity engagement in sustainability effortsInnovations in eco-friendly race materialsChapters00:00 Introduction to Sustainability in Sports01:50 The Journey to Net Zero by 204004:43 Commitment to Sustainability at New York Road Runners08:49 Understanding Offsetting vs. Insetting11:50 Innovative Waste Management Solutions17:51 The Role of Reusable Materials21:43 Engaging Runners in Sustainability25:04 The Impact of Medals and Merchandise28:50 Strategies for Smaller Races31:11 Team for Climate: A New Initiative36:51 Challenges in Achieving Net ZeroResources : New York Road Runners Sustainability Initiatives - https://www.nyrr.org/sustainabilityInsetting and Offsetting Explained - Climate Neutral Now - https://unfccc.int/climate-action/climate-neutral-nowCup Zero - Reusable Cup Program - https://cupzero.com/Climate Stripes by University of Reading - https://climatestripes.org/Royal Waste - Composting Partner - https://royalwaste.com/Mackinroe Farms Compost Facility - https://mackinroefarms.com/

In this episode of What Runs a Run podcast, Dr. Amy Bender shares the critical role of sleep in athletic performance, covering sleep cycles, tracking technologies, sleep disorders, and practical tips for optimizing sleep for athletes and travelers.Chapters00:00 Introduction to the 22 Hour Athlete03:48 Understanding the Sleep Cycle07:36 Measuring Sleep: Devices and Accuracy18:25 Identifying Sleep Issues: The Questionnaire23:40 Defining Enough Sleep for Different Ages27:08 Sleep Needs for Athletes vs. General Population31:21 The Challenges of Night Owls34:48 Managing Jet Lag for Athletes40:34 Understanding Sleep Banking46:18 Techniques for Adjusting Circadian Rhythms52:33 Cognitive Techniques for Better SleepReferences:Athlete sleep screening questionnaire - link

In this episode, Mike Laflin, Founder & CEO of Global Sustainable Sport (GSS) shares insights on measuring sustainability in sports, introducing his seven pillars framework and discussing impact data versus commercial data. We explore how sports organizations can leverage data for greater societal impact and sustainability.Key topics:Seven pillars of sustainable sportImpact data versus commercial dataRole of partnerships in sports sustainabilityMeasuring social and environmental impactSports industry’s contribution to societyChapters00:00 Introduction to Sustainability in Sports01:18 Mike Laflin's Journey in Sports and Sustainability08:08 Understanding Global Sustainable Sport (GSS)14:59 Impact Data vs. Commercial Data in Sports19:36 The Health Product vs. Entertainment Product Debate29:01 Navigating the Grey Data Zone in Sports32:12 The Social Impact of Marathons39:34 Purposeful Partnerships in Sports46:29 Participation as a Health Product53:54 Engaging Diverse Communities56:41 Advocating for Clean Air in Sports01:01:26 Rethinking Climate Impact on Events01:04:43 Governance and Transparency in Sustainability01:08:47 Harnessing Individual Voices for Sustainability01:12:25 Long-term Prosperity Beyond One-Day Events01:16:14 Greenwashing and Authenticity in Sustainability01:19:42 The Future of Net Zero in Major Marathons01:22:32 Sustainability Fees: Responsibility of Participants or Brands?01:25:09 Setting the Gold Standard in SustainabilityResourcesGlobal Sustainability Support (GSS)UN Sport for Climate ActionAirAware

In this episode, Dr. Krista Austin shares insights on preparing for high performance in endurance sports, focusing on mental readiness, energy fueling, and adaptability. Learn how elite athletes train their bodies and minds to handle unpredictable conditions and push past limits. Krista Gail Austin shares insights on optimizing marathon performance through individualized training, mental resilience, sleep strategies, and the role of technology. Learn practical tips to adapt training plans, manage sleep, and leverage mental drills for better race outcomes.Key topicsReadiness as a foundation for performanceBuilding the engine: sustainable fueling strategiesThe command center: mental management during racesIndividualizing training for optimal results Individualized training plansSleep banking and circadian rhythmMental resilience and hitting the wallRole of technology and data in trainingLessons from elite athletes and military trainingChapters00:00 Introduction to High Performance Coaching11:15 Rebuilding Elite Athletes: The Case of Meb Kofleski19:32 Fitness vs. Readiness: Key Differences29:34 Fueling for the Long Haul: Efficiency Over Intensity35:35 Training the Gut: Fueling Strategies for Race Day43:05 Hitting the Wall: Physical and Mental Factors48:09 Brain Fuel: Enhancing Focus and Performance55:11 Learning from Experience: Adapting to Race Day Conditions01:00:46 Cognitive Drills and Sleep Banking for Performance01:06:04 The Debate on Sleep Patterns: Individual Preferences01:14:57 Individualizing Training Plans for Runners01:24:28 Navigating Technology Overload in Training01:32:45 Rapid Fire Insights on Nutrition and TrainingReference (s):https://kristaaustin.com/

In this episode of What Runs a Run, we go behind the scenes with Mike Nishi, COO of Chicago Event Management, to explore the future of marathon event planning, safety, inclusivity, and industry collaboration. Discover how long-term vision, operational excellence, and open-source sharing are shaping the industry.💡 Key TakeawaysThe "Peak Bib" Reality: We have reached a point where races are permanently sold out. The "product" is no longer the bib; it’s the community impact and the storytelling that happens 365 days a year.Baked-in vs. Bolted-on: Sustainability and DEI should never be "add-ons" to an event; they must be baked into the Standard Operating Procedures (SOPs) from day one.The Rising Tide: Elevating small, local races actually strengthens the World Majors. When the entire industry improves its safety and operational standards, everyone wins.Chapters00:00 Introduction to the Marathon as a Temporary City01:49 The 2077 Mindset: Planning for the Future04:36 Balancing Legacy and Innovation in Event Management07:03 Visualizing Urban Infrastructure for Events09:40 The Evolution of the Chicago Marathon13:23 Safety and Data Management in Event Operations17:06 Decision-Making on Race Day: The Psychology of Cancelation19:39 Tabletop Exercises: Preparing for the Unexpected27:26 Open Sourcing Race Management: Sharing Knowledge for Growth31:07 Building a Compounding Program for Success32:58 Navigating Sold-Out Races and New Opportunities36:12 Logistics and Scalability in Race Management40:49 Inclusivity in Race Operations46:11 Personal Operating Systems for Event Management50:47 Reflections on the Future of the Running Industry🔗 Resources MentionedChicago Event Management: cemevent.comRace Management Program (RMP): https://www.racemanagementprogram.com/NCS4 (National Center for Spectator Sports Safety and Security): ncs4.usm.eduBank of America Chicago Marathon: chicagomarathon.com