Taboo Treasures podcast

Mad Men

11/10/2025
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šŸ’Ž Taboo Treasures Atomic Toys & Candy Cigarettes: How Marketing Made Us This week on Taboo Treasures, Bruce Witkin and Jeff Levine rewind the tape on the most powerful machine ever built — not a weapon, not a computer — but advertising. From the birth of American marketing to the jingles that rewired childhood, we pull the curtain back on how entire generations were engineered one Saturday-morning commercial at a time. We start where innocence met profit: the era of sugar-drunk cartoons, candy cigarettes, and cereal mascots specifically designed to hook kids before they could spell ā€œcholesterol.ā€ Then we move into the shadow economy behind those smiles — āœ… Big Tobacco funding ā€œharmless funā€ āœ… Toy companies teaming up with the U.S. Army āœ… G.I. Joe as both patriot and product pipeline āœ… ā€œBe All You Can Beā€ — and the marketing budgets behind it And finally — the crown jewel of dangerous nostalgia — the most hazardous toy ever sold to American children: the one that literally contained radioactive material. A glowing plaything so surreal it feels like satire… but it was real, it was marketed, and it made kids feel like tiny gods of the atomic age. This isn’t just nostalgia — it’s a forensic dive into the commercials that built America’s childhood… and the industries that cashed the checks. Funny, unsettling, and eye-opening — because the most dangerous toys weren’t always the ones in our hands. Sometimes they were the ideas in our heads. šŸŽ§ Listen to Taboo Treasures For forbidden history, cultural rabbit holes, and the artifacts society tries to forget. New episodes every week from the Evio Creative Podcast Network. šŸŒ’ Evio Network Also this week:     •    The Devil Within — The Sean Sellers case     •    The Ides of April — The Dagger & The Crown     •    Criminal Mischief — TBA true crime     •    The Devil’s Ledger — Haunted highways & Thanksgiving spirits šŸ› ļø Support Our Sponsors Keep our storytellers fed and caffeinated: 🧄 Quince — timeless essentials šŸ‘‰ http://www.quince.com/IDES — free shipping & 365-day returns šŸ“± Mint Mobile — premium wireless, $15/month šŸ‘‰ http://www.mintmobile.com/DEVILWITHIN šŸ•µšŸ»ā€ā™‚ļø ExpressVPN — keep your data private šŸ‘‰ http://www.expressvpn.com/DEVILWITHIN — up to 4 months free 🌿 MOOD — legal THC & CBD gummies šŸ‘‰ http://www.mood.com/DEVILWITHIN — 20% off first order 🐾 Ollie — fresh food for your dog šŸ‘‰ http://www.ollie.com/IDES — 60% off first box šŸ’¼ Monarch — the only financial dashboard that matters šŸ‘‰ http://www.monarch.com/IDES — 50% off first year šŸŽ™ļø Follow Evio Creative Behind-the-scenes, deep cuts, and future lore: @eviocreative Ā· @thedevilwithinpod Ā· @idesofaprilpod Ā· @taboo_treasures Learn more about your ad choices. Visit podcastchoices.com/adchoices

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