Sydney Sweeney & American Eagle: Smart or Stupid Marketing?

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Watch this on the new Sweathead YouTube channel:https://youtu.be/cqUmFaJ6Af4It's part of our new series Brains On Brands.Sydney Sweeney and American Eagle dropped one of the most talked-about ads of the year. In this video, we break down why the campaign is controversial what it says about celebrity marketing, and what strategists, creatives, and brands can learn from it.Featuring:Amira Barger - EVP, Edelman http://www.instagram.com/amirabarger Anastasia Kārkliņa Gabriel - Culture Expert http://www.instagram.com/anastasiakgabriel Lola Bakare - CMO Advisor http://www.instagram.com/titilola For more Sweathead: - Strategy classes and ebooks http://www.sweathead.com - Instagram http://www.instagram.com/sweathead - Mark Pollard on Instagram http://www.instagram.com/markpollard 

Many thanks to Chris Do from The Futur and Rakaa from Dilated Peoples from this impromptu walk around Los Angeles. You can find them here:http://www.instagram.com/thechrisdohttp://www.instagram.com/therealrakaaCome to our annual conference -->The Sweathead Do-Together happens online and in Chicago and New York this November, 2025: https://sweathead.com/the-sweathead-do-together/My newish YouTube channel:https://www.youtube.com/@markpollardstrategyfriendFollow along on Instagram:http://www.instagram.com/markpollardhttp://www.instagram.com/sweathead

Follow along for the real-time version of these: http://www.instagram.com/markpollard

Find out about our upcoming summer camp and masterclasses at http://www.sweathead.comFollow us athttp://www.instagram.com/markpollardhttp://www.instagram.com/sweathead

For details about our upcoming classes, visit:http://www.sweathead.comChicago, NYC, Barcelona, Madrid, Lisbon, Amsterdam, Bucharest, Prague, and more.Find Mark here:http://www.instagram.com/markpollard

Watch us discuss all of this here on YouTube:https://youtu.be/IAp_TsXrG7Q?si=OeGELRvjHM8FPNG9- The USA vs the UK- US clients vs UK clients- Doing creative work in Corporate America- The good and not good things about New York CityStrategy events and classes: http://www.sweathead.com

This interview comes from Part 2 of my YouTube series about surviving New York City, especially the Corporate America parts.Jason has worked at Energy BBDO, Huge, and Amazon. He recently documented his leaving of Amazon.We discuss:- Why he did this- What he's learned from working in NYC- Being an introvert in Corporate AmericaAnd more.Watch us discuss all of this on The High Line:https://youtu.be/IAp_TsXrG7Q?si=OeGELRvjHM8FPNG9Jason: http://www.instagram.com/jason_swetMark: http://www.instagram.com/markpollardStrategy events and classes: http://www.sweathead.com