Sasha McLeod - Dose Buddy | Inventing a product, validating the idea, bringing it to market.

Today on the podcast, I speak with Sarah Meikle, founder of All India Permit Tours, a specialist travel business creating small group tours and tailor-made holidays to India. After a long career in tourism and marketing, including 15 years with Wellington on a Plate, Sarah decided it was time for something new. With a long-standing love of India, she took the leap and turned that passion into a business of her own. In this episode, we talk about: ✈️ Turning a lifelong passion into a viable business💡 Knowing when it’s time for a new chapter in your career📣 Finding customers and building trust and credibility📱 Marketing a business when you’re the person behind everything🙌 Going from a senior role to doing it all yourself Sarah is a great example of someone who has taken her experience, backed herself and built a business around something she genuinely loves. And you can hear just how much she loves what she does. Whether you’re thinking about turning a passion into a business or navigating your own next chapter, there’s plenty to take away from this conversation. Sarah is currently in India, so it’s the perfect time to follow along at @allindiapermittours. And if India has been on your travel wish list, this episode might just be the nudge you need to start planning that trip! See omnystudio.com/listener for privacy information.

Eva Nash and Kate Rogan are the founders and directors of Rogan Nash, an award-winning residential architecture and interiors practice based in Tāmaki Makaurau Auckland. Eva and Kate met while studying architecture at the University of Auckland and founded Rogan Nash together in 2012. Fourteen years later, they have built a practice designing new homes, renovations, extensions and interiors throughout New Zealand. In this episode, Eva and Kate take us through what it means to build a creative business with another person, from those early days of starting out together through to the practice they have built today. We talk about:🤝 Building a creative partnership that lasts 14 years🏡 Deliberately keeping the practice small and hands-on👂 Listening to clients and the value of working collaboratively💡 Their creative process, including how they reset and trust their instincts📐 Bringing architecture and interiors together as one process❤️ Building long-term client relationships and staying connected to the wider design community Eva and Kate are clever, thoughtful and very passionate about both design and the business they have built together. I really enjoyed this conversation and there are so many good insights here for anyone running a creative business.rogannash.com @rogannasharchitectsSee omnystudio.com/listener for privacy information.

Today on the podcast, I speak with Sasha McLeod, founder of DoseBuddy, a reusable medicine syringe for kids, with numbers that never rub off and a cap that stops the mess. In this episode, Sasha takes us through the journey from that 2am frustration to a fully realised, regulated medical product. We talk about: 🍼  How she validated her idea💸  Using PledgeMe to fund the first manufacturing run📢  Building a brand and community by sharing it all publicly, delays included📱  Her approach to digital marketing and founder-led content👶🏻  Juggling a full-time job, motherhood, and building a business on the side Sasha is so open and honest about the process, and because digital marketing is her actual day job, this episode ends up being as much a masterclass in brand and social strategy as it is a founder story. I know you'll love my korero with Sasha as much as I did. After the episode, head to dosebuddy.co to check out this amazing new product for yourself (already a staple in my home), and follow @dosebuddy on Instagram to follow along the journey as Sasha grows her brand.  See omnystudio.com/listener for privacy information.

Today on the podcast, I speak with Zoë Williams, co-founder of Zoe & Morgan, a consciously created jewellery brand she runs alongside her siblings, Ruth and Morgan. For 20 years, Zoe & Morgan have been crafting jewellery that celebrates connections and stories,  showcasing a vibrant and fully-fledged expression of craftsmanship, individuality, and connection We talk about: 🤍  The foundations and values that guide every decision👪  What it takes to build a family-led business with your siblings🌿  Honouring craftsmanship and connection🏠  Balancing motherhood and growth✨  What success really means to her I adored talking with Zoë. This was such a thoughtful and gentle conversation, Zoe is so genuine and so generous with her time and her story.See omnystudio.com/listener for privacy information.

EPISODE 112: Vanya Insull started VJ Cooks in 2016 with a Facebook page sharing videos of what she was cooking for her own family. Ten years later, it's a website with 800+ recipes, a meal planning app (CookPlan), three cookbooks (with a fourth on the way), and a social media following approaching a million people. 🍴 In this episode, Vanya takes us through the whole journey, from those first Facebook videos through to the systems, the team, and the decisions that turned a passion project into a genuine business. We talk about: 🧾  The workflow and checklists that keep it all running 📅  Planning around the school term 📱  Content planning and social media - sooooo much insight! 🤝  Outsourcing early, even before you feel ready 🍰  Choosing collaboration over competition with other creators Vanya is warm, funny and an open book. I got so much out of this episode and I know you will too.  See omnystudio.com/listener for privacy information.

✨LIVE EPISODE✨ An evening of thoughtful and lively conversation with Liv Patience (Material Creative), Olivia Moon (Nodi) and Amber Armitage (Interior Stylist).  You might be wondering why we talked about interiors at a food festival, but when you think about it, food and interiors are inseparable. Food is at the heart of the home. It's what brings people together. We gather around tables, we linger in kitchens, we open a bottle of wine with friends, celebrate milestones, and create the small everyday rituals that shape our lives. Join us for a thoughtful conversation about how considered interiors, shared meals and meaningful hospitality shape homes that feel deeply lived in and loved. ~ This event was co-hosted by Super Creative Podcast and Blank Canvas Catering as part of the Flavours of Plenty festival in Tauranga, New Zealand. Recorded in April 2026.See omnystudio.com/listener for privacy information.

This episode of Super Creative is another one that’s slightly different to the norm. After the response to my DIY PR episode with Liv Boswell last year, I realised how much people value hearing directly from experts who can share practical insight for running and growing a business. Today I’m joined by business and mindset coach (and friend of the pod) Rosie Holt for a conversation about how to optimise your business in 2026. It’s coming out a little later than I originally planned, but it actually feels perfectly timed as we head into the new financial year. We talk about strategy, direction and the importance of stepping back from the day-to-day work of running a business to think about where you’re actually heading. Rosie shares practical advice on setting meaningful goals, creating simple strategies, managing your time more intentionally and building systems that allow your business to grow sustainably. This episode really is for anyone. You might have been in business for years or you might be in the early stages. You might be working solo, leading a small team, or even just sitting on a business idea you’re hoping to launch in 2026. Even if you’ve been running a business for a long time, you might recognise the classic trap of working in the business rather than on it. And if strategy is already one of your strengths, you might simply enjoy hearing some fresh ideas and perspectives. In true Super Creative style, the conversation is relaxed and unscripted but packed with useful ideas that will help you start the year with clarity and direction. After this conversation, find Rosie at www.rosieholt.co and @rosie.coaches on Instagram.See omnystudio.com/listener for privacy information.

Today on the podcast I speak to Jen Jones - founder of New Zealand Design Week. She’s also a construction manager by profession, entrepreneur, and speaker. Jen is a woman who wears many hats. Jen has spent almost 15 years delivering complex commercial and infrastructure projects, managing builds up to $300 million, while also carving out a voice in sustainable construction and considered living. In 2023, alongside her construction work, Jen founded Auckland Design Week, which has now evolved into New Zealand Design Week. Created to give designers a platform to connect, collaborate, and be seen, NZDW has quickly evolved into a nationally recognised event. In this conversation we talk about Jen’s journey from construction into events, the realities of building something from scratch, what it takes to scale an idea, and the bigger ambition behind New Zealand Design Week. This is a conversation about vision, resilience, commercial thinking and backing yourself, even when the market is tough.Jen makes me feel motivated. She backs herself. She is not afraid to put herself out there. There is an incredible drive and capacity for work, but also real clarity about why she is doing it. She is a true example of “just start” - even when the goal feels massive. I loved my kōrero with Jen and I know you will too. After this conversation, find NZ Design Week at nzdesignweek.com and @nzdesignweek on Instagram. Right, let’s get on with the show.  Hosted on Acast. See acast.com/privacy for more information.See omnystudio.com/listener for privacy information.

Today on the podcast I speak to Cherie Metcalfe, founder of Pepper & Me – a Tauranga based food brand that believe food should be bold, exciting and never a chore. Their salts, sauces, and seasonings are designed to make cooking easier and bring big flavour to every meal. Pepper & Me grew from Cherie’s background as a chef and a very practical idea. Helping people cook great food at home without overcomplicating it. Built on the idea that good food should be simple, flavourful and accessible, the business has grown to include a range of more than 80 products, cookbooks, and a highly engaged online community. In this conversation, Cherie shares the story behind the brand’s growth, from its early beginnings through to becoming a well-recognised name in New Zealand households. What I loved about this conversation is how open, funny and down-to-earth Cherie is. She’s incredibly generous with her story, an open book when it comes to the realities of building a business, and very clear on the values that underpin everything Pepper & Me does. That authenticity comes through strongly in the way she talks about community, trust, and the importance of connection over constant selling. I loved my kōrero with Cherie and I know you will too. After this conversation, visit the Pepper & Me website at www.pepperandme.co.nz and find @pepperandme on Instagram.See omnystudio.com/listener for privacy information.

In this episode, I’m joined by interior designer and founder of Gezellig Interiors, Annique Heesen. At the heart of Gezellig is the idea of creating spaces that speak to the soul. Annique first joined me in November 2020, just over five years ago, right at the very beginning of Super Creative. So much has changed since then, and this felt like the perfect moment to sit down and catch up. In this conversation, Annique shares what the last five years have looked like, from growing her studio, to refining the type of work she wants to do and the way she wants to work. We talk about building a values-led creative practice, the importance of trust and creative freedom with clients, and why great design starts with understanding how people actually want to live. We also talk about leadership and team building, learning to let go of control, making space for deep creative work, and the lessons that come with experience, motherhood and time. Once again, this is a thoughtful, generous and deeply reflective conversation about creativity, business and family. Annique’s original episode resonated strongly with listeners, and I know so many of you will take a lot from this follow-up. I loved my catch up kōrero with Annique and I know you will too.After this conversation, make sure you are following @gezellig_interiors on Instagram. And then head to gezelliginteriors.com to be inspired by incredible spaces that speak to the soul.(The 100 Series is a collection of conversations revisiting previous podcast guests to celebrate the milestone of 100 Super Creative episodes.) Hosted on Acast. See acast.com/privacy for more information.See omnystudio.com/listener for privacy information.