Should we have multiple avatars?

Amy Tiemann is a multi-family investor and consultant, and President of  TM1 Properties.    Amy has a long history in construction - her grandfather started a glass  company in 1960, and her father took it over in 1972. Amy spent a lot of time going to job sites with her father. After graduating from Purdue,  with a degree in Organizational Leadership, Amy returned home. Her father asked her to join the family business, but she had other plans on her mind. Amy made the move to tech and worked in HR.  Amy worked for major companies such as Phillips, IBM, and Applied Materials. Suddenly, in 2001, she found herself going through a painful tech downturn, with the burst of the dot-com bubble. After surviving several rounds of layoffs, Amy found herself burned out in tech and HR. At the time, her husband started a small construction company. Amy realized this was her opportunity to return to a field she knew a lot about, and she was looking for a new challenge. Stuff You Should Know About Digital Marketing is brought to you by the premier digital marketing agency, Focused Idea.

Did you know that 72% of businesses that use video say it's increased their overall sales? Video is quickly coming to dominate all things marketing. It has changed our habits and our lives online. I interviewed  Greg Rollett about using video marketing to grow business.  He talks about how he went from a rapper to an Emmy award-winning producer, best-selling author, and media expert.  Now, Greg works with experts of all sorts -- thought leaders, entrepreneurs, literally around the world teaching how to do quick, short videos to grow their businesses. This episode of "Stuff You Should Know About Digital Marketing" is being brought to you by Focused Idea, the premier digital marketing agency.

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By now, we all know about our avatars. We know how to design one. We know how to attract them to our businesses. How do we communicate with them? On social media... But, how often should we post to our avatar on social media? In this final session with Marilee Maricich, she answers that question.

Can an avatar mature, or should you create a new avatar? I was curious about this, so I asked Marilee about her perspective. I wasn't sure how she would answer. Take a listen.

Sometimes our ideal customer isn't someone that we can relate to because they don't fit into our demographic. I asked Marilee Maricich about this. Her answer will help all of us to find customers that that are outside the people we normally interact with. Take a listen...

In this episode, we continue talking about how to design your perfect customer avatar with Marilee Maricich. In this segment, we'll cover defining your business in a way that helps determine how to market to your ideal customer.

This is the second installment of a conversation that I had with network marketing superstar Marilee Maricich.  I wanted to know her thoughts on marketing to multiple avatars. Should we have more than one ideal customer? Listen to what she had to say about this topic in this short episode.

An avatar is your perfect customer. In this epsiode, we talk with Marilee Maricich in the first of six segments about how she defines her perfect customer. If you're doing any kind of sales, marketing, or client acuqisition, this is golden information you really must know. And, as always, this episode is being brought to you by the premier digital marketing company - Focused Idea - focusedidea.com