Josiah Luis Alderete/Medicine for Nightmares Bookstore, Part 2 (S7E10)

Listen in as SFFILM Director of Programming Jessie Fairbanks and I discuss this year’s San Francisco International Film Festival. Topics include: SFFILM’s THE HORROR! festival spotlight Festival Talk: Filming in San Francisco The film Outerlands A Tribute to Chris Columbus + Rent Please visit SFFILM’s website for more info, including where to RSVP for free events and where to get tickets for ticketed events. We recorded this episode over Zoom in April 2025.

It’s not often that I feature someone for the first time who’s already been on the podcast … not once, but twice. Such is the case for my friend, artist/bartender/nonprofit arts organizer Kundan Baidwan. Before we dig into this one, please go back and check out Kundan’s previous appearances on the show: Kundan Baidwan's Oral History of Aub Zam Zam Bar (2018) Rootstock Arts' Color Your Mind Festival (2024) Those podcasts were about important things in Kundan’s life—the legendary SF bar where she’s bartended for more than a decade, and the Indian arts nonprofit she started with friends just within the last year or so. This episode is all about Kundan herself. We begin Part 1 with Kundan’s birth (on Dolly Parton’s birthday) in January 1978. She was born in San Jose, but her family soon relocated up the East Bay to Fremont. Her dad had come to the U.S. for college. He went to school in Reno at UNR. When he and his first wife split up, he went back to Punjab, India, to find a new partner. One of his sisters introduced him to the young woman who would become Kundan’s mom. Kundan’s dad had already graduated and moved to the Bay Area by the time he found his new wife. In fact, he had lived in The City—on Haight and in South of Market—in the late Sixties. He brought Kundan’s mom back to The Bay after they got married. The young couple moved around San Jose a couple times, with her dad doing what he could to buy housing for himself and his family. This included their move to Fremont when Kundan was around 2. All of Kundan’s early memories are set in the East Bay—Fremont specifically. They spent time there and at relatives’ places in San Jose. As a young kid, she enjoyed things like playing dress-up, singing songs in the mirror, hanging out with adults, and asking for recipes. She had visions of being a “culinary genius,” she says now. Kundan has 26 first cousins, and she keeps up with every single one of them. She’s on the younger end of her generation in her family, but most of her cousins around her age don’t live nearby. In the Bay Area, Kundan was usually the youngest. Owing to this, she feels she benefited from constantly being exposed to culture through her older relatives. Around middle school, Kundan says she became a “bad student.” What she means by that is school got harder and she didn’t feel up to the challenge. Other kids also began teasing and taunting her, which didn’t help. When it comes to her own creativity, Kundan is quick to credit her mom, who, she says, was pretty much always drawing or illustrating. Her mom’s mom was a painter. Creativity ran through her and her siblings’ DNA—her brother and sister both wrote at various points in their lives. She went to Mission San Jose High School in Fremont, where she found her people—the “weird kids,” meaning artists and musicians and theater people. High school wasn’t too cliquey, but as much as groups mixed, you knew who your people were. At this point, Kundan and I go on a sidebar about the movie Didi, Sean Wang’s 2024 film set in Kundan’s hometown of Fremont in the early 2000s. Her parents were on board for Kundan’s to major in psychology in college. She’d taken art classes in high school, and found a strong art program at UC San Diego. But that’s not what she intended to study. Kundan shares some of her early memories of visiting San Francisco from across The Bay. And we end Part 1 with her decision to leave the Bay Area and go to college in San Diego. Check back next week for Part 2. We recorded this episode at Mini Bar in April 2025. Photography by Nate Oliveira

The Tenderloin Museum turns 10 years old this summer, and I for one am here to celebrate that. We first visited TLM early last year, when we talked with museum Executive Director Katie Conry. This bonus episode is all about the many, many programs going on as they approach a milestone anniversary. To start us off, we hear from Program Director Alex Spotto. Alex shares many (but not all) of the upcoming events Tenderloin Museum is either producing or affiliated with. They include: a new production of the Compton’s Cafeteria Riot play (opens tomorrow, April 11!) an art show by Lady Harriet Sebastian (up through May) Monumentalizing Community (film screening and discussion on April 17) Club 181 Live at Great American Music Hall (April 23) McSweeney's 78: The Make Believers Issue Release Party in Myrtle Alley (May 1, 6 to 8 p.m.) Tenderloin Music and Arts Festival, by Psyched! Radio (May 16–17) Panel discussion about the book Daughter, Mother, Grandmother, Whore (May 22) Matthew G. Lasner talk about transforming apartments in the post-war era (May 29) Visit TLM’s Programming page for more events and more info, including tickets. Then, Katie and I go on a walking tour of the new space into which the Tenderloin Museum will be expanding. The new spot will triple the size of the current museum and provide, among other things, a permanent home for the Compton’s Cafeteria Riot play. They’ll break ground this July, coinciding with the museum’s 10th anniversary. The current space where their permanent collection lives will become the SF Neon Museum. They hope to open the new areas of the museum in 2026. And so, to put it mildly, exciting times at San Francisco’s Tenderloin Museum. We recorded this episode at The Tenderloin Museum in March 2025.

In Part 2, we pick up where we left off in Part 1, with Woody's brief time at UC Berkeley across The Bay. During that one year of college, he lived at his grandmother's house in the Outer Richmond. His parents had recently split up, and both his parents moved, separately, to Marin.   In fact, Woody says, his parents' moves north forced him to think about and start to consider that San Francisco was and would perhaps always be his home. Time has proven that to be true, of course. But to his young-adult mind, it just felt right for that moment. He'd spent a little time in Marin, and it wasn't a fit for young Woody.   A decade or so later, now married and with a kid, Woody and his wife moved to Durham, North Carolina, for nine months. It was yet another not-San Francisco town that provided a contrast with his hometown and reminded him how much he wanted to be here.   After that brief stint in college, Woody decided he wanted to entertain, and so he enrolled in a clown school run by Ringling Brothers in Florida. He got work with the PIckle Family Circus back in The City. He did a lot of vaudeville with them and even went to Japan and on other tours.   It was during his time in the circus that Woody met his wife. Nancy had a boyfriend at the time and was headed to Spain to teach English. Two years later, she returned to The Bay and Woody was single. Their first date was at Rock and Bowl, the spot on Haight Street where Amoeba is today. They walked down Haight after that to Mad Dog in the Fog. When they left Mad Dog, Woody knew it was love when Nancy asked him, "Where can we go play video games?"   In 1997, they had a baby, their daughter Miranda. That effectively ended the Performer chapter of Woody's life. Nancy is a midwife, and he needed to be flexible enough that he could watch his daughter while his wife was working.   After that stint in North Carolina, Woody came back with a renewed purpose—he decided to devote his life to letting people know how great San Francisco is. It would start with The City's past, and how that history informs the present and helps chart a path to our future. This led to the establishment of the Western Neighborhoods Project.   David Gallagher was married to a woman who Woody had performed with. David and Woody formed a board with a couple friends also interested in SF history. They settled on being a nonprofit and built a website, something that was pretty novel at the time. They interviewed folks and shared stories of the west side of town. They also had (and still have) a podcast.   Woody was with WNP for 20 years, until just recently. He talks about how the main objective of WNP was to gather as much forgotten history of the west side of San Francisco as possible, and then to make that available to as many folks as possible so that they might understand what came before and what could be possible in the here and now.   We take a sidebar to talk about the so-called Doom Loop, especially as it relates to hearing from friends and family who aren't in San Francisco, but will ask us things like, "What the hell is going on out there?" Not to diminish the real problems facing our and other cities, bu that media trope is tired and was always nonsense.   We talk briefly about the Outsidelands Podcast, which started way back in early 2013. Woody is no longer directly involved, but it's in good hands with WNP Executive Director Nicole Meldahl. Subscribe wherever you get podcasts.   From WNP, Woody joined SF Heritage, where he works today. SF Heritage's mission is "to preserve and enhance San Francisco’s unique architectural and cultural identity." Nowadays, Woody is the CEO and president of the nonprofit, and he says that in that role, he "doesn't get to do a lot of the fun stuff," being more on the business side as he is. Still, he of course believes wholeheartedly in the organization's mission—it was what drew him to SF Heritage, in fact.   We end the podcast with Woody's take on our theme this season—Keep It Local. We recorded this episode in Mountain Lake Park in March 2025. Photography by Jeff Hunt

Ava Roy grew up in rural Western Massachusetts, in an area rich in literature and theater. Ava met Ann Podlozny back east before Ava came to California to attend Stanford, which is where she created a theater production group. Today, Ava is the founding artistic director of We Players, a 25-year-old theater company based in San Francisco. Ann, who’ll play Lady Macbeth in an upcoming, all-woman production of Macbeth, is based in London and came back to be in the play and to support her friend Ava in whatever way she can. While at Stanford, Ava let her art play, in the sense of public displays such as throwing banners off the clock tower and tying bodies to sculptures around campus. She discovered that art would be her life’s work, not just a hobby. One idea she had while in Palo Alto was to do a production of Shakepeare’s Romeo and Juliet held all around the Stanford campus. It was a success, as the audience grew and grew as it moved around, picking up more and more people along the way. Ava was able to turn this type of theater into an independently designed major. After graduating, she moved to the East Bay and started doing theater productions there and in The City. She started partnering with the National Park Service (NPS) in 2008 and then with SF Recreation and Parks in 2018. Ava’s first production at Fort Point, the Civil War-era fort under the southern base of the Golden Gate Bridge, was in 2008. From 2009 to 2011, she had a three-year residency on Alcatraz, further deepening her relationship with the NPS. In 2013, she kicked off Macbeth at Fort Point. But a funny thing happened—a government shutdown that year effectively ended that run under the bridge. Fast-forward nearly a decade, and the NPS reached out to see whether Ava and We Players were interested in trying again to produce Macbeth at Fort Point. That brings us to the present day. Ava’s friend Ann had left theater and had been working in movies. She’d also been taking epic walks—as in hundreds of miles at a time, all over the world. She was on one of these walks when she and Ava connected over Zoom and Ann offered to play the part of Lady Macbeth to Ava’s Macbeth in We Players’ upcoming production. Ann would not only play one of the two major roles in the play, but she would also be there for Ava to help with various aspects of putting it all together, including casting. It was somewhere in this time that the decision was made for this to be an all female-identifying and non-binary cast. We Players is run and was founded by women, but they hadn’t done a production with a cast like this before. It was 2024, before the election. It just felt right. Ann and Ava talk about the themes of Macbeth and how they relate to the current times we’re in, no matter who we are. Ava touches on how important it is for her to foster a caring, kind, nurturing environment among her cast members, and how poignant that is for such a violent play like Macbeth. Then we pivot to talk about how times have changed, 10 years removed from the last time they did this at Fort Point, and how they have not. Ava also describes what it’s like inside of Fort Point, something we in San Francisco might not all know about. One point they want to emphasize for anyone who comes to see their show—it’s cold as hell, even by SF standards. We Players’ production of Macbeth at Fort Point opens on April 11 and runs through May 18. All shows start at 6 p.m., Thursday through Sunday (with a few exceptions), rain or wind (duh) or shine. Tiered tickets (for equitable access) are available at the We Players website. We recorded this episode in the Gramercy Towers in March 2025. Photography by Jeff Hunt

On his mom’s side, Woody LaBounty’s San Francisco roots go back to 1850. In Part 1, get to know Woody, who, today, is the president and CEO of SF Heritage. But he’s so, so much more than that. He begins by tracing his lineage back to the early days of the Gold Rush. His maternal great-great-great-grandfather arrived here mid-Nineteenth Century. Woody even knows what ship he was on and the exact day that it arrived in the recently christened city of San Francisco. On Woody’s dad’s side, the roots are about 100 years younger than that. His father grew up in Fort Worth, Texas (like I did). His dad’s mom was single and fell on hard times in Texas. She came to San Francisco, where she had a step-brother. Woody’s parents met at the Donut Bowl at 10th Avenue and Geary Boulevard (where Boudin Bakery is today). Donut Bowl was a combination donut shop/hot dog joint. At the time the two met, his dad worked as a cook there and his mom was in high school. His mom and her friends went to nearby Washington High and would hang out at the donut shop after school. The next year or so, his parents had their first kid—Woody. They came from different sides of the track, as it were. Woody’s mom’s family wasn’t crazy about her dating his working-class dad, who didn’t finish high school. But once his mom became pregnant with Woody, everything changed. The couple had two more sons after Woody. One of his brothers played for the 49ers in the Nineties and lives in Oregon today. His other brother works with underserved high school kids in New Jersey, helping them get into college. Woody shares some impressions of his first 10 years or so of life by describing The City in the mid-Seventies. Yes, kids played in the streets and rode Muni to Candlestick Park and The Tenderloin to go bowling. It was also the era of Patty Hearst and the SLA, Jonestown, and the Moscone/Milk murders. But for 10-year-old Woody, it was home. It felt safe, like a village. Because I’m a dork, I ask Woody to share his memories of when Star Wars came out. Obliging me, he goes on a sidebar about how the cinematic phenomenon came into his world in San Francisco. He did, in fact, see Star Wars in its first run at the Coronet. He attended Sacred Heart on Cathedral Hill when it was an all-boys high school. He grew up Catholic, although you didn’t have to be to go to one of SF’s three Catholic boys’ high schools. Woody describes, in broad terms, the types of families that sent their boys to the three schools. Sacred Heart was generally for kids of working-class folks. After school, if they didn’t take Muni back home to the Richmond District, Woody and his friends might head over to Fisherman’s Wharf to play early era video games. Or, most likely, they’d head over to any number of high schools to talk to girls. Because parental supervision was lacking, let’s say, Woody and his buddies also frequently went to several 18+ and 21+ spots. The I-Beam in the Haight, The Triangle in the Marina, The Pierce Street Annex, Enrico’s in North Beach, Mabuhay Gardens. There, he saw bands like The Tubes and The Dead Kennedy’s, although punk wasn’t really his thing. Woody was more into jazz, RnB, and late-disco. We chat a little about café culture in San Francisco, something that didn’t really exist until the Eighties. To this day, Woody still spends his Friday mornings at Simple Pleasures Cafe. And we end Part 1 with Woody’s brief time at UC Berkeley (one year) and the real reason he even bothered to try college. Check back next week for Part 2 with Woody LaBounty. And this Thursday, look for a bonus episode all about We Players and their upcoming production of Macbeth at Fort Point. We recorded this episode in Mountain Lake Park in March 2025. Photography by Jeff Hunt

In Part 2, we start off talking about the significance of opening a Latinx-owned bookstore in the heart of the Mission, on 24th Street.   The folks who run Medicine for Nightmares call the entire space at 3036 24th Street—the bookstore in front and gallery in back—"The Portal." Josiah talks about the intention to utilize that gallery space to highlight art and artists in the Mission. The gallery is also often home to community group meetings, further solidifying its importance. That's my kind of mixed-use. In the three years that MfN has been open, they've hosted more than 800 events in the gallery.   To couch our discussion of how they choose which books to sell at Medicine for Nightmares, Josiah points out that the last time he checked, something like 75 or 80 percent of bookstores in the US are white-owned. He shares stories of sneaking out of his home in Marin when he was a teenager, driving to The City, and going to City Lights, which was open until midnight in those days. It was there, though, that Josiah discovered Latinx poets, writers who spoke his language, literally.   For him and his business partner, Tân Khánh Cao, it was always about wanting to see themselves reflected on the shelves. Josiah mentions a long-held, racist belief by publishers that Black and brown folks don't read. That, of course, is nonsense, and the bookstore stands with others in direct defiance and opposition to that mindset.   On their first day of business, Josiah says that a young mom came in with her kid and went to the children's books section of the store. He and Tân noticed that she was crying, so they went over to see if everything was OK. "I've never been in a bookstore before and seen a kids' book that looks like my kid," she told them. That was the first day.   We then turn to the story of how they came up with the name of the store. Joshia and Tân were throwing out potential names to each other out front on the sidewalk one day before they opened. "Each one of us was coming up with a worse name than the other," he says, half-jokingly. One of them suggested looking at titles from Sun-Ra, a musician they both like. One of his songs is called "Medicine for a Nightmare." It clicked for them instantly.   Then we talk about the growing call to ban books in the US. In my opinion, simply opening for business and turning the lights on is an act of defiance for Josiah and Tân. He goes on to state that they're well aware that they could be shut down and/or arrested every day. He says they get harassing phone calls from time to time, in fact.   We end the episode with Josiah's thoughts about our theme on Storied: San Francisco this season—Keep It Local.   Medicine for Nightmares 3036 24th Street Sunday 12-9pm / Monday 12:30-9 pm Tuesday–Thursday 12:30-10pm Friday 12:30-11pm Saturday 12-11pm @medicinefornightmares (415) 824-1761   Photography by Mason J.

This episode is a sequel podcast nearly five years in the making. We last talked with poet Josiah Luis Alderete back in 2020, over Zoom, in the early COVID days. In this podcast, we pick up, more or less, with where we left off that summer. Back in those days, Josiah Luis still worked at City Lights Bookstore in North Beach. He walks us through that store’s process of rearranging around social-distancing protocols that were new at the time. He says that the early days of the pandemic meant hunkering down at home and reading-reading-reading. But once it was deemed safe to reopen City Lights, Josiah was really happy to be back. One of his coworkers at City Lights came up with the idea of doing poetry out the window onto Columbus Avenue. The first poet to read up there was Tongo Eisen-Martin. Josiah says that the reaction from passersby, the looks of joy on their faces, is one of his favorite memories from this time. Then we talk about Josiah’s monthly Latinx reading series, Speaking Axolotl, which has been going strong for more than six years now. It started pre-pandemic in Oakland, pivoted to Zoom from early in the pandemic, and resumed in-person in the Mission once that was possible. But we’re getting ahead of ourselves now. Josiah reminds us that he was evicted from his home in the Mission back during the first dotcom wave of the Nineties, and that he hadn’t been able to move back until recently. Before getting the job at City Lights, he owned and ran a taco shop up in Marin for 20 years. He told himself toward the end of that long run that he never wanted to own a business again. But then he went into Alley Cat Books one day and was talking with that store’s owner, Kate Razo. Josiah had been putting on events at Alley Cat for his friend for years, but now, Kate mentioned that she was considering selling the bookstore. To explain his reaction, Josiah begins to talk about how much the Mission means to him. Having given so much to him, his life and his poetry, Josiah felt he owed the neighborhood. He knew that if he didn’t step up and take over the space as a book store, it would be prone to whatever trendy gentrifying business happened to move in. But he also knew that it would take a lot of work and a lot of money to do what he felt had to be done. And so he assembled a group of folks and they approached Kate Razo with an offer. That was in August. They opened Medicine for Nightmares a few months later, in November. He originally envisioned keeping his job at City Lights while helping to open the new store in the Mission. But the enormity of the task had other ideas. Some of those folks he’d gathered to do the work also fell off, which seems natural in hindsight. Nonetheless, defying odds and perhaps expectations, the new book store opened. Originally, after having gone through the Alley Cat book inventory and given much of that back to Kate, they opened “bare bones.” Around Day 2 or Day 3 of being open, Josiah realized that he couldn’t be both there and City Lights. It was obvious that he needed to quit his job in North Beach, a tearful process he describes. We end Part 1 with Josiah taking listeners through the space that Medicine for Nightmares inherited from Alley Cat Books. Check back next week for Part 2 with Josiah Luis Alderete. We recorded this podcast at Medicine for Nightmares Bookstore and Gallery in February 2025. Photography by Mason J.

In Part 2, we pick up with Ellen's life after she graduated from Washington University. Next up was a move to New York City.   In the Big City, she consulted for a financial services company. It was 2007, just before the financial crisis of those years. She found the job market tight, so she got a job in Washington, DC, where she lived for four years. Ellen says that during her time in the nation's capital, she behaved like a New York snob, never really giving DC a chance. She'd go back to NYC just about every weekend. Some of her New York friends didn't realize that she'd moved, in fact.   Her return to NYC four years later was perhaps overdue. Ellen spent the next four years in New York, and she still loves going back to visit friends there. But it was time for a move across the country.   Ellen's then-boyfriend/now-husband got a job in San Francisco, a city she'd visited before that move. She hadn't spent significant time here and was somewhat reluctant to leave New York. But she saw what a good opportunity the move was, especially for her partner.   She approached her move out West setting aside her own reservations, and decided to embrace her new hometown. She wasn't able to keep her East Coast job out here, so that meant looking for work. It was 2016, and Ellen was able to find folks here whom she'd known in New York, and that of course helped her transition to SF life.   Ellen goes into some detail about the adjustments that New York City transplants make in San Francisco. Parks, brunches before noon, exercise, just being outside a lot. She also noticed people complaining about the weather a lot, which we do. We're spoiled AF, right?   We take a short conversational detour to talk about what all attracts us and draws us to SF, including when we leave on vacation and come back.   Then we pivot to talk about Ask Me SF. Ellen lays the background for us, describing what folks who don't live here kept saying about her new city. She felt offended. "How dare you?" she often asked herself. She might not have had this term in mind, but Ellen was experiencing folks on the Doom Loop. But she felt differently about San Francisco.   And so she set out to provide a service for people, a collection of resources meant to help experience all the good that is here. Like Storied: SF for me, she wanted to promote the things about living here that she finds joy in, to get word out so that others, too, might experience the wonder that's so woven into life here.   We end the episode with Ellen's thoughts on our theme this season: Keep it local.   Visit Ask Me SF and follow them on Instagram for more info and inspiration.   We recorded this episode at Ocean Ale House in February 2025.   Photography by Nate Oliveira

One of Ellen Lo’s main motivations is to beautify the spaces she’s in. In this podcast, we meet and get to know Ellen. Today, she runs Ask Me SF, a site and handle she populates with reviews of spots around The City she wants to share with the world. Sounds familiar, but we’ll get to that later in the episode. We start with Ellen’s childhood, which began in small-town North Carolina. It was a town so small, in fact, that the few times she’s gone back to visit, it hasn’t changed. Ellen’s time in North Carolina wasn’t easy. Hers was the only Asian-American family in her school and town, and so she found it hard to relate fully to folks around her. Her family was in North Carolina, and Alabama before Ellen was born, because her dad, who’s a doctor, went to school but also wanted to go to small towns in the US to run his practice. He did well in that sense, but his American-born Chinese kids not so much. The family moved to Taiwan when Ellen was 10, and that presented new challenges because of her decade in the US. Before that move, she had taken up violin and piano (“like a good Asian kid,” she says) and dabbled in visual art. She drew and did some painting at home and at school, back when schools had art classes. She kept that going in Taiwan. But she experienced culture shock just the same. Remember: She arrived when she was 10, and so she spent those very formative early teen years in a familiar but also not familiar part of the world. Other kids at the American school she attended were mostly relatable. But Taiwanese folks who’d never left their homeland presented some friction for folks like Ellen. When it came time to choose a college, her parents encouraged her to do a pre-med program, but left room for that track not to stick with their daughter. She chose Washington University in St. Louis, Missouri, and ended up minoring in Visual Communication. We go on a short sidebar here about Ellen’s older sister, Helen. Despite the age difference and their varied experiences back in Taiwan, the two have always been close. [There’s a brief pause in the recording at this point. We relocated to the backyard at Ocean Ale House when the band began to play.] Nowadays, in hindsight and with some life lived between then and now, Ellen has come to appreciate her ancestral homeland. She says it was never a question whether to come back to the US for college. A counselor helped her choose a school that was both good for pre-med and had a solid art program. She chose Washington University sight-unseen. She did pre-med, but only for the first two years. Then she switched, with her sister’s encouragement, to business with a vis-com minor. Ellen graduated in four years and set off for the East Coast. Check back next week for Part 2 and Ellen’s move to San Francisco. We recorded this episode at Ocean Ale House in February 2025. Photography by Nate Oliveira